Manager, Digital Commerce & Retention
FORMA Brands, Los Angeles, California, United States, 90079
Summary
The Manager, Digital Commerce & Retention supports revenue growth and customer engagement across Morphe’s digital commerce ecosystem, including Morphe.com and Amazon. This role is responsible for executing and optimizing digital commerce initiatives, retention marketing programs, and onsite experiences in partnership with internal teams, Tech, and external agencies.
The ideal candidate is performance-minded, highly collaborative, and comfortable operating in an evolving environment—bringing structure, clarity, and momentum to help build and scale Morphe’s digital commerce and retention capabilities. This is an opportunity to play a meaningful role in shaping the eCommerce function, driving growth while helping establish the foundation and ways of working needed to scale.
Principle Accountabilities Digital Commerce (DTC & Amazon)
Support day-to-day performance of Morphe.com, including promotional execution, ad hoc reporting and conversion optimization
Act as the primary internal point of contact for Amazon, managing the external agency responsible for Amazon PPC, merchandising, and media execution
Assist in planning and executing promotional moments across DTC and Amazon, including GWPs, bundles, and limited-time offers
Coordinate with Planning, Supply Chain, and Merchandising to confirm inventory availability and feasibility for promotions and campaigns
Site Experience & Optimization
Partner closely with Tech to identify, define, and execute enhancements to Morphe.com that improve conversion, engagement, and retention
Translate business and customer needs into clear requirements and briefs for site enhancements and optimizations
Support testing initiatives (A/B tests, UX improvements, feature enhancements) and help evaluate performance impact
Ensure site updates and enhancements are delivered on time and aligned with commercial and brand priorities
Retention & Lifecycle Marketing
Own execution of email/sms marketing strategy, including campaign planning, lifecycle journeys, and testing initiatives
Manage day-to-day email execution, with the ability to build and code emails as needed
Support retention KPIs such as repeat purchase rate, engagement, and customer lifetime value through ongoing optimization
Partner with CRM, Brand, and Creative teams to ensure consistent, on-brand lifecycle messaging
Loyalty Program Support
Support the ongoing optimization and evolution of Morphe’s loyalty & affiliate programs, including member communications, benefit execution, and performance tracking
Assist with analysis and recommendations to improve loyalty engagement, retention metrics, and overall program effectiveness
Requirements Required Skills & Experience:
4–6 years of experience in digital commerce, eCommerce marketing, retention, or lifecycle marketing
Experience working with Amazon and/or Amazon agencies, including performance reporting, coordination, and execution oversight
Experience partnering with Tech or Product teams on site enhancements, optimizations, or feature launches
Hands-on experience with email marketing platforms; HTML/CSS email coding experience a plus
Strong analytical skills with the ability to interpret performance data and translate insights into action
Highly organized with strong project management, prioritization, and communication skills
Comfortable working in fast-paced, cross-functional environments with evolving priorities
Comfortable operating in environments with limited established process, with the ability to create structure, workflows, and best practices to drive execution
Builder mindset with demonstrated ability to help scale programs, processes, or functions over time
Passion for beauty, digital commerce, and customer-centric marketing
Salary Description $119,000 - $140,000
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The ideal candidate is performance-minded, highly collaborative, and comfortable operating in an evolving environment—bringing structure, clarity, and momentum to help build and scale Morphe’s digital commerce and retention capabilities. This is an opportunity to play a meaningful role in shaping the eCommerce function, driving growth while helping establish the foundation and ways of working needed to scale.
Principle Accountabilities Digital Commerce (DTC & Amazon)
Support day-to-day performance of Morphe.com, including promotional execution, ad hoc reporting and conversion optimization
Act as the primary internal point of contact for Amazon, managing the external agency responsible for Amazon PPC, merchandising, and media execution
Assist in planning and executing promotional moments across DTC and Amazon, including GWPs, bundles, and limited-time offers
Coordinate with Planning, Supply Chain, and Merchandising to confirm inventory availability and feasibility for promotions and campaigns
Site Experience & Optimization
Partner closely with Tech to identify, define, and execute enhancements to Morphe.com that improve conversion, engagement, and retention
Translate business and customer needs into clear requirements and briefs for site enhancements and optimizations
Support testing initiatives (A/B tests, UX improvements, feature enhancements) and help evaluate performance impact
Ensure site updates and enhancements are delivered on time and aligned with commercial and brand priorities
Retention & Lifecycle Marketing
Own execution of email/sms marketing strategy, including campaign planning, lifecycle journeys, and testing initiatives
Manage day-to-day email execution, with the ability to build and code emails as needed
Support retention KPIs such as repeat purchase rate, engagement, and customer lifetime value through ongoing optimization
Partner with CRM, Brand, and Creative teams to ensure consistent, on-brand lifecycle messaging
Loyalty Program Support
Support the ongoing optimization and evolution of Morphe’s loyalty & affiliate programs, including member communications, benefit execution, and performance tracking
Assist with analysis and recommendations to improve loyalty engagement, retention metrics, and overall program effectiveness
Requirements Required Skills & Experience:
4–6 years of experience in digital commerce, eCommerce marketing, retention, or lifecycle marketing
Experience working with Amazon and/or Amazon agencies, including performance reporting, coordination, and execution oversight
Experience partnering with Tech or Product teams on site enhancements, optimizations, or feature launches
Hands-on experience with email marketing platforms; HTML/CSS email coding experience a plus
Strong analytical skills with the ability to interpret performance data and translate insights into action
Highly organized with strong project management, prioritization, and communication skills
Comfortable working in fast-paced, cross-functional environments with evolving priorities
Comfortable operating in environments with limited established process, with the ability to create structure, workflows, and best practices to drive execution
Builder mindset with demonstrated ability to help scale programs, processes, or functions over time
Passion for beauty, digital commerce, and customer-centric marketing
Salary Description $119,000 - $140,000
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