Sr. Vertical Marketing Manager - Financial Services (Remote)
Steelcase, Grand Rapids, Michigan, us, 49528
General Information
Country:
USA
State:
Michigan
City:
Grand Rapids
Office Location:
N/A - - - - -
Date posted:
20-Feb-2026
Business Function:
Marketing
Position Type:
Full-Time/Regular
Description This position can be based anywhere in the US.
Are you someone who thrives on being the infield expert who turns market insights into practical action? Do you enjoy partnering closely with sales teams to create meaningful customer value across a dynamic vertical? Are you energized by building relationships, spotting opportunities early, and helping teams win with clear, insightdriven guidance?
Helping You Thrive By:
Offering competitive wages and benefits, that support your life both in and out of work
Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
Creating continuous learning opportunities to help you grow and upskill
Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day
Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment
You’ll Support Meaningful Work By:
Owning the Financial Services vertical market's point of view and partnering as a trusted, infield advisor to North America Sales and dealer partners
Building and maintaining a strong network across the FinServ ecosystem and internal teams to activate opportunities and share market learnings
Identifying emerging trends and customer pain points, synthesizing insights with the Business Intelligence team, the Strategic Marketing team, and Demand Gen, and translating them into actionable field initiatives
Co‑developing annual vertical marketing plans with the Strategic Marketing team, Brand Communications, Digital marketing, and Application Design team, and owning field strategy activation and deployment
Engaging with key customers and industry influencers through events, associations, roadshows, and regional visits; representing Steelcase in market approximately 50% of the time
Aligning with the Strategic Marketing and Business Intelligence teams to inform campaign intentions and/or collateral needs to ensure clarity of objectives and required resourcing.
Sharing timely, relevant industry intelligence with field teams to enable targeted outreach and stronger customer conversations
Minimum Qualifications:
Bachelor's degree in business, marketing, or a related field
Solid understanding of the sales process and proven ability to collaborate effectively with sales teams
Strong analytical, communication, and interpersonal skills to influence cross‑functional partners
Ability to travel extensively throughout the U.S. and Canada
Demonstrated ability to operate independently in a field‑based role and build trusted relationships with internal and external stakeholders
Desired Skills & Experience:
Building and sustaining a strong network of Steelcase sales and dealer partners; prior familiarity with Steelcase or contract furniture is a strong plus
Applying market research, trend analysis, and vertical insights to guide opportunities and field activation
Partnering with cross‑functional teams (Strategic Marketing, Business Intelligence, Brand Communications, Digital Marketing, Application Design, Demand Gen) to move ideas into action
Demonstrating strong project management capabilities across initiatives, events, and campaigns
Leveraging experience in sales, business development, or customer‑facing roles to understand customer pain points and drive value
Bringing experience (or a strong interest) in the financial services industry; industry licensing or FinServ background is a valuable differentiator
Contributing to strategic initiatives such as roadshows, trade shows, dealer visits, association activity, and FinServ content development
Doing better for people and planet Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us At Steelcase? we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
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USA
State:
Michigan
City:
Grand Rapids
Office Location:
N/A - - - - -
Date posted:
20-Feb-2026
Business Function:
Marketing
Position Type:
Full-Time/Regular
Description This position can be based anywhere in the US.
Are you someone who thrives on being the infield expert who turns market insights into practical action? Do you enjoy partnering closely with sales teams to create meaningful customer value across a dynamic vertical? Are you energized by building relationships, spotting opportunities early, and helping teams win with clear, insightdriven guidance?
Helping You Thrive By:
Offering competitive wages and benefits, that support your life both in and out of work
Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
Creating continuous learning opportunities to help you grow and upskill
Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day
Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment
You’ll Support Meaningful Work By:
Owning the Financial Services vertical market's point of view and partnering as a trusted, infield advisor to North America Sales and dealer partners
Building and maintaining a strong network across the FinServ ecosystem and internal teams to activate opportunities and share market learnings
Identifying emerging trends and customer pain points, synthesizing insights with the Business Intelligence team, the Strategic Marketing team, and Demand Gen, and translating them into actionable field initiatives
Co‑developing annual vertical marketing plans with the Strategic Marketing team, Brand Communications, Digital marketing, and Application Design team, and owning field strategy activation and deployment
Engaging with key customers and industry influencers through events, associations, roadshows, and regional visits; representing Steelcase in market approximately 50% of the time
Aligning with the Strategic Marketing and Business Intelligence teams to inform campaign intentions and/or collateral needs to ensure clarity of objectives and required resourcing.
Sharing timely, relevant industry intelligence with field teams to enable targeted outreach and stronger customer conversations
Minimum Qualifications:
Bachelor's degree in business, marketing, or a related field
Solid understanding of the sales process and proven ability to collaborate effectively with sales teams
Strong analytical, communication, and interpersonal skills to influence cross‑functional partners
Ability to travel extensively throughout the U.S. and Canada
Demonstrated ability to operate independently in a field‑based role and build trusted relationships with internal and external stakeholders
Desired Skills & Experience:
Building and sustaining a strong network of Steelcase sales and dealer partners; prior familiarity with Steelcase or contract furniture is a strong plus
Applying market research, trend analysis, and vertical insights to guide opportunities and field activation
Partnering with cross‑functional teams (Strategic Marketing, Business Intelligence, Brand Communications, Digital Marketing, Application Design, Demand Gen) to move ideas into action
Demonstrating strong project management capabilities across initiatives, events, and campaigns
Leveraging experience in sales, business development, or customer‑facing roles to understand customer pain points and drive value
Bringing experience (or a strong interest) in the financial services industry; industry licensing or FinServ background is a valuable differentiator
Contributing to strategic initiatives such as roadshows, trade shows, dealer visits, association activity, and FinServ content development
Doing better for people and planet Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us At Steelcase? we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
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