The Horseheads Central School District, located in Upstate New York’s Southern Tier Region, serves a diverse community of approximately 25,000 residents across 143 square miles. The district includes four elementary schools, one intermediate school, one middle school, and one high school, providing education for approximately 4,000 students with the support of over 600 staff members. With a mission to "Explore ~ Empower ~ Excel," the district is dedicated to fostering innovative thinking, curiosity, and a passion for learning to help students reach their full potential. By engaging with local and global communities, the district creates a nurturing, student-centered environment that sets the standard for educational excellence. For more information, please visit our website.
Role Description This position involves responsibility for planning and carrying out a variety of public relations activities. The work requires imagination and a demonstrated ability to write public relations type material and to visually present informational materials. The position requires good knowledge of publicity principles and methods; good organizational ability; skill in the performance of public relations activities; good written communication skills; possession of good verbal and communication skills; working knowledge of educational services; demonstrated skill in the utilization of desktop publishing software; ability to effectively communicate with large groups; ability to work well with students and staff; creativity; initiative and resourcefulness; physical condition commensurate with the demands of the position.
TYPICAL WORK ACTIVITIES: (The following are listed as examples only and in no event shall an employee be limited to only these examples)
Provides publicity for the district to the community at large;
Serves as the media liaison;
Travels to schools to cover events (includes taking photos);
Uses various publishing software to create newsletters, calendars, catalogs, brochures, flyers and other promotional literature, and be required to write copy;
Prepares public statements and correspondence for the media and general public;
Coordinates media communications;
Acts as the District's spokesperson;
MINIMUM QUALIFICATIONS: Either:
(A) Graduation from a regionally accredited college or university with a Bachelor’s degree in Media, Communications, English, Journalism, the Humanities, or a related field; or
(B) Graduation from a regionally accredited college or university with an Associate’s degree in Media, Communications, English, Journalism, the Humanities, or a related field and one (1) year of experience in public, print, audio or electronic media communications; or
(C) An equivalent combination of training and experience as defined above in A and B.
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Role Description This position involves responsibility for planning and carrying out a variety of public relations activities. The work requires imagination and a demonstrated ability to write public relations type material and to visually present informational materials. The position requires good knowledge of publicity principles and methods; good organizational ability; skill in the performance of public relations activities; good written communication skills; possession of good verbal and communication skills; working knowledge of educational services; demonstrated skill in the utilization of desktop publishing software; ability to effectively communicate with large groups; ability to work well with students and staff; creativity; initiative and resourcefulness; physical condition commensurate with the demands of the position.
TYPICAL WORK ACTIVITIES: (The following are listed as examples only and in no event shall an employee be limited to only these examples)
Provides publicity for the district to the community at large;
Serves as the media liaison;
Travels to schools to cover events (includes taking photos);
Uses various publishing software to create newsletters, calendars, catalogs, brochures, flyers and other promotional literature, and be required to write copy;
Prepares public statements and correspondence for the media and general public;
Coordinates media communications;
Acts as the District's spokesperson;
MINIMUM QUALIFICATIONS: Either:
(A) Graduation from a regionally accredited college or university with a Bachelor’s degree in Media, Communications, English, Journalism, the Humanities, or a related field; or
(B) Graduation from a regionally accredited college or university with an Associate’s degree in Media, Communications, English, Journalism, the Humanities, or a related field and one (1) year of experience in public, print, audio or electronic media communications; or
(C) An equivalent combination of training and experience as defined above in A and B.
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