Senior Omnichannel Marketing Manager
United Therapeutics, Raleigh, North Carolina, United States
The job details are as follows:
Who We Are
We are the first publicly‑traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.
United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA‑approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH‑ILD) and neuroblastoma, a rare pediatric cancer. Our near‑term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
The cure for end‑stage life‑threatening diseases like PAH, PH‑ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end‑stage organ diseases for which transplant is not currently an option.
Who You Are If you’re energized by turning smart strategy into measurable impact, this role was built for you. As our Senior Omnichannel Marketing Manager, you’ll sit at the center of digital transformation—partnering closely with brand teams and agency experts to bring CRM programs to life across email and SMS for both HCP and patient audiences. You’ll own the CRM engine end‑to‑end, translating brand ambition into thoughtfully designed journeys, clear KPIs, and performance‑driven optimizations. This is a role for a confident connector who thrives in cross‑functional teams, leveraging data to tell a compelling story, and pushing omnichannel marketing forward in a highly regulated, fast‑evolving environment. If you’re equal parts strategist, executor, and collaborator—and excited to shape what great omnichannel marketing looks like next—we’d love to meet you.
This role sits within Digital Transformation to act as a liaison between the brand teams and the external agency, translating brand strategy into measurable CRM programs (email, SMS etc.), driving performance across the funnel and customer journey for both HCP and Patient audiences. This role ensures digital marketing initiatives are aligned across brands and external partners within email, maximizing outcomes and supporting omnichannel transformation.
Serve as the main CRM contact and project lead for email/SMS across brands, coordinating brand teams, cross‑functional partners, and external agencies
Manage the email workstream end‑to‑end to include: planning, build coordination, QA, approvals routing, deployment oversight, and post‑send follow‑up (in coordination with creative/tactical agencies and brand teams)
Manage CRM reporting and insight: review performance, identify drivers, and recommend optimizations. This includes using data to drive process enhancements, data ecosystem updates and tool/system adjustments.
Partner with brand teams to define campaign and program KPIs aligned to brand goals and customer journey outcomes
Support translating brand plans into CRM journey maps, cadence plans, and measurable campaign plans for HCP and Patient audiences
Manage agency partners covering strategy and execution; set clear expectations, review work quality, and ensure delivery is on time and on budget
Coordinate with data and platform partners to monitor segmentation accuracy and database health; drive fixes for data issues affecting targeting, consent, or deliverability
Partner with business functions to develop, support, and communicate commercial omnichannel strategies utilizing digital processes and tools
Understand emerging digital capabilities and opportunities for UT’s business as it continues to evolve/grow. Stay abreast of industry trends, emerging channels, and competition; track marketplace developments and make recommendations related to regulatory, sales, marketing, social media, CRM, SEO/SEM, technology, new digital products & solutions.
Support management as needed on strategic long‑term projects/goals which move UT towards omnichannel marketing and impactful customer communications
All other duties as required
For this role you will need Minimum Requirements
Bachelor’s Degree in related field
10+ years of related experience
5+ years of experience developing and executing digital strategies and tactics
3+ years of life sciences industry marketing experience
Proven work experience in direct marketing (email, sms, direct communications)
Ability to communicate effectively at all levels and build cross‑functional relationships
Strong analytical skills and comfort turning results into clear actions for brand teams
Preferred Qualifications
Proficiency in marketing technology, i.e. Salesforce Marketing Cloud and Google Analytics
Experience managing agencies and vendors across planning and execution
Strong project leadership across agencies and internal partners
Location This role is based in RTP, North Carolina and must be onsite a minimum of 3 days a week.
At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.
Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities
United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.
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United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA‑approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH‑ILD) and neuroblastoma, a rare pediatric cancer. Our near‑term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).
The cure for end‑stage life‑threatening diseases like PAH, PH‑ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end‑stage organ diseases for which transplant is not currently an option.
Who You Are If you’re energized by turning smart strategy into measurable impact, this role was built for you. As our Senior Omnichannel Marketing Manager, you’ll sit at the center of digital transformation—partnering closely with brand teams and agency experts to bring CRM programs to life across email and SMS for both HCP and patient audiences. You’ll own the CRM engine end‑to‑end, translating brand ambition into thoughtfully designed journeys, clear KPIs, and performance‑driven optimizations. This is a role for a confident connector who thrives in cross‑functional teams, leveraging data to tell a compelling story, and pushing omnichannel marketing forward in a highly regulated, fast‑evolving environment. If you’re equal parts strategist, executor, and collaborator—and excited to shape what great omnichannel marketing looks like next—we’d love to meet you.
This role sits within Digital Transformation to act as a liaison between the brand teams and the external agency, translating brand strategy into measurable CRM programs (email, SMS etc.), driving performance across the funnel and customer journey for both HCP and Patient audiences. This role ensures digital marketing initiatives are aligned across brands and external partners within email, maximizing outcomes and supporting omnichannel transformation.
Serve as the main CRM contact and project lead for email/SMS across brands, coordinating brand teams, cross‑functional partners, and external agencies
Manage the email workstream end‑to‑end to include: planning, build coordination, QA, approvals routing, deployment oversight, and post‑send follow‑up (in coordination with creative/tactical agencies and brand teams)
Manage CRM reporting and insight: review performance, identify drivers, and recommend optimizations. This includes using data to drive process enhancements, data ecosystem updates and tool/system adjustments.
Partner with brand teams to define campaign and program KPIs aligned to brand goals and customer journey outcomes
Support translating brand plans into CRM journey maps, cadence plans, and measurable campaign plans for HCP and Patient audiences
Manage agency partners covering strategy and execution; set clear expectations, review work quality, and ensure delivery is on time and on budget
Coordinate with data and platform partners to monitor segmentation accuracy and database health; drive fixes for data issues affecting targeting, consent, or deliverability
Partner with business functions to develop, support, and communicate commercial omnichannel strategies utilizing digital processes and tools
Understand emerging digital capabilities and opportunities for UT’s business as it continues to evolve/grow. Stay abreast of industry trends, emerging channels, and competition; track marketplace developments and make recommendations related to regulatory, sales, marketing, social media, CRM, SEO/SEM, technology, new digital products & solutions.
Support management as needed on strategic long‑term projects/goals which move UT towards omnichannel marketing and impactful customer communications
All other duties as required
For this role you will need Minimum Requirements
Bachelor’s Degree in related field
10+ years of related experience
5+ years of experience developing and executing digital strategies and tactics
3+ years of life sciences industry marketing experience
Proven work experience in direct marketing (email, sms, direct communications)
Ability to communicate effectively at all levels and build cross‑functional relationships
Strong analytical skills and comfort turning results into clear actions for brand teams
Preferred Qualifications
Proficiency in marketing technology, i.e. Salesforce Marketing Cloud and Google Analytics
Experience managing agencies and vendors across planning and execution
Strong project leadership across agencies and internal partners
Location This role is based in RTP, North Carolina and must be onsite a minimum of 3 days a week.
At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.
Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities
United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.
#J-18808-Ljbffr