The City of Middleton recognizes that candidates may bring a variety of backgrounds and experiences. An equivalent combination of education, training, and relevant work experience that demonstrates the ability to perform the essential duties, as determined by Human Resources, may be considered.
General Description Under the general supervision of the Assistant Director of Parks and Recreation for Recreation, the Marketing & Outreach Coordinator is responsible for leading the department’s marketing and community outreach efforts. This position develops engaging digital and print content and maintains social media platforms, website updates, bulk email communications, surveys, and other outreach tools to keep the community informed and connected with department programming and initiatives. In addition, this position represents the department at community events and outreach activities and supports administration of the department’s volunteer program. The role also oversees implementation of the sponsorship program, helping to build partnerships that enhance Parks & Recreation services and community experiences.
Job Functions To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Essential duties are not necessarily listed in priority order.
Assists in the development and implementation of marketing and outreach campaigns that promote department programs, events, facilities, parks, public lands, and related initiatives.
Creates engaging content and designs marketing materials including brochures, flyers, newsletters, graphics, presentations, and advertisements for print and digital use.
Manages and coordinates department social media platforms by developing content calendars, publishing posts, monitoring engagement, and responding as appropriate.
Produces photo and video content by visiting programs, events, parks, facilities, and project sites to visually document and promote department services and experiences.
Supports website content management by maintaining accurate, timely, and user-friendly information on the City and department webpages.
Develops and distributes digital communications including email newsletters, announcements, and promotional messages to participants and the community.
Assists with marketing for community engagement initiatives, including public input meetings, surveys, and outreach events.
Represents the department at community outreach programs and events such as National Night Out, Conservancy Talks, and other engagement opportunities.
Collaborates with department staff across divisions to identify promotional needs and ensure consistent messaging about programs, services, and projects. Coordinates with the City’s Communications Manager on communications and marketing to align department messaging with City’s strategic communication efforts.
Conducts basic market research and monitors community trends, audience demographics, and communication preferences to inform marketing strategies.
Tracks, analyzes, and reports on marketing and social media performance metrics to evaluate effectiveness and guide future efforts.
Explores and recommends new and innovative digital communication tools and strategies to expand community reach and engagement.
Assists in the development of seasonal recreation guides and other major publications by coordinating content, photos, and advertisements.
Supports administration of the department’s volunteer program and assists with recognition and promotional efforts related to volunteer engagement.
Assists with the implementation and promotion of the department’s sponsorship program and other partnership initiatives.
Completes special projects and other job duties as assigned or required.
Minimum Education and Experience
Graduation from an accredited college with an associate degree in marketing, communications, business, or a closely related field.
A minimum of one (1) year of experience in marketing, communications, outreach, or a closely related field.
Access to personal or public transportation for job-related duties.
Other Qualifications
Experience with Meta, Canva, Hootsuite, or other communication software.
Bilingual/Multilingual skills.
The City of Middleton recognizes that candidates may bring a variety of backgrounds and experiences. An equivalent combination of education, training, and relevant work experience that demonstrates the ability to perform the essential duties, as determined by Human Resources, may be considered.
Knowledge
General knowledge of digital marketing, social media platforms, and analytical tools
General knowledge of Adobe Premiere Pro or YouTube Studio
General knowledge of Middleton Parks & Recreation programming and/or annual events
Skills
Strong organizational and time management skills to handle the high volume of work, set priorities effectively, and adapt to shifting demands
Excellent written and verbal communication skills, complemented by strong customer service and interpersonal skills.
Collaboration skills to effectively work with others, fostering teamwork, clear communication, and creative problem‑solving
Intermediate proficiency in technology, including Microsoft Office, Adobe Acrobat, Canva, Facebook, Meta Suite, and other relevant software applications.
Abilities
Ability to perform work duties under general supervision and operate within policy guidelines using independent judgment in achieving assigned objectives.
Ability to understand and apply state, federal, and local laws, regulations, and ordinances to ensure compliance with all work practices.
Ability to demonstrate integrity, honesty, initiative, and respect while maintaining strict confidentiality in all aspects of work.
Ability to comply with all safety policies, practices, and procedures, and report all unsafe activities or conditions to a supervisor.
Ability to establish and maintain effective working relationships with City-appointed and elected officials, City employees, other governmental agencies, vendors, and the general public.
Ability to exhibit exceptional professionalism, tact, and decorum in all areas of work duties.
Ability to be reliable, timely, and proactive in the completion of duties, meeting deadlines, and responding to inquiries.
Working Conditions and Physical Demands A regular, Monday‑Friday, 40‑hour work schedule is required for this position. Attendance at evening meetings and events will be occasionally required. Remote work opportunities may be available with supervisor approval.
Work is performed primarily in an office environment with occasional travel to meetings, work sites, or other locations.
Work will involve contact with the public, requiring effective communication and professional conduct.
Work may involve exposure to stressful situations, deadlines, or conflict resolution.
Work requires the ability to sit, stand, walk, reach, bend, stoop, and lift objects up to 20 pounds.
Work requires extended periods of standing or walking.
Work will involve operating standard office equipment (computer, telephone, copier, etc.).
Vision and hearing are required to perform essential functions and communicate effectively.
Work will require climbing, operating equipment, or working in confined spaces.
Documentation Submission Please note that this application requires the submission of supporting documents. Failure to submit the required documentation will disqualify your application from consideration.
City of Middleton Veterans' Preference Program (Applicable to Regular Full and Part Time Positions Only) The City of Middleton honors and recognizes the sacrifice and dedication made by veterans of the United States Armed Services, and the unique skills, experiences, and abilities they bring to the workplace. The City’s Veterans' Preference Program is designed and implemented to encourage and enable the recruitment, review and potential hire of qualified veterans. This program does not guarantee the selection of any veteran or eliminate the need for such veterans to otherwise meet all basic qualifications for the position(s) for which they apply. Please see the Veterans' Preference Program link on the Job Opportunities page menu for the details and requirements of the program.
Equal Opportunity Employer The City of Middleton is an Equal Opportunity Employer seeking a diverse and talented workforce.
City Of Middleton Benefits - Regular, Permanent Full‑time Employees The benefits listed on this page are available to employees in City of Middleton Regular, Classified Service who are considered full‑time. Full‑time status means the employee is regularly scheduled for, and working, 30‑40 hours per week. Regular, Classified Service positions are those that are eligible and required to participate in the Wisconsin Retirement System.
Wisconsin Retirement System
Participation in the Wisconsin Retirement System public employee pension program.
Provides a contributory defined benefit retirement benefit (pension) to employees who meet the retirement eligibility requirements.
Health Insurance
Health Insurance available through Group Health Cooperative (GHC). Individual or Family plans with either a Health Management Organization (HMO) or Point of Service (POS) option are available.
Cash in lieu of Health Insurance of $2000/yr available to those who qualify.
Dental Insurance
Dental Insurance available through Delta Dental. Individual or Family plans are available.
Insurance provided at no cost to the employee for both plans.
Vision Insurance
Vision Insurance available through Delta Vision.
Insurance is 100% employee paid.
Health Reimbursement Account (HRA)
City funded HRA provides reimbursement of 75% of the Health Insurance deductible.
Employee Assistance Program
Employee Assistance Program to assist in the prevention, early identification, and resolution of personal issues.
Employees may consult with the EAP at no cost.
Flexible Spending Account
Accounts for health reimbursement and dependent care reimbursement.
All FSA funds are deposited pre‑tax and used tax free.
Income Continuation Insurance
Combined short- and long-term disability insurance provided at no cost.
Deferred Compensation
Qualified retirement 457(b) investment account.
Employees may contribute to traditional tax deferred or Roth post tax investments for their retirement through this program.
Life Insurance
Group Term life insurance provided at 1x employee's annual salary provided at no cost.
Additional units of life insurance, and spouse insurance also available for purchase by employees.
Time Off
Vacation accrual every pay period beginning with fifteen days a year total. Prorated for employees working 30‑39 hours per week.
Sick Leave accrual at one day per month.
Four Personal Days a year.
Bereavement, Jury Duty and other special purpose leaves.
Time off accruals are prorated for employees working less than 40 hours per week.
AFLAC Income Protection
Optional, employee paid income protection insurance available.
Application Questions 01. How many years of experience do you have in marketing or community outreach?
Less than 1 year
1‑2 years
3‑5 years
6+ years
02. What best describes your experience managing organizational social media accounts (e.g., planning content, posting, responding to engagement, tracking performance)?
No direct experience
Limited experience assisting or posting occasionally
Regular responsibility for managing accounts
Lead responsibility including strategy and analytics
03. Which best describes your experience creating marketing content (graphics, newsletters, photography/video, website updates)?
Little or no experience
Basic experience with some tools or projects
Regular experience creating content independently
Advanced experience including campaign development or brand management
04. What is your experience using data or analytics (e.g., social media insights, email metrics, surveys) to evaluate communication effectiveness?
None
Basic familiarity
Regular use to make informed decisions
Advanced analysis/reporting
05. Which best describes your experience with tools such as Canva, Meta Business Suite, email marketing platforms, or content management systems?
None
Basic familiarity
Proficient user
Advanced/administrator level
Required Question
#J-18808-Ljbffr
General Description Under the general supervision of the Assistant Director of Parks and Recreation for Recreation, the Marketing & Outreach Coordinator is responsible for leading the department’s marketing and community outreach efforts. This position develops engaging digital and print content and maintains social media platforms, website updates, bulk email communications, surveys, and other outreach tools to keep the community informed and connected with department programming and initiatives. In addition, this position represents the department at community events and outreach activities and supports administration of the department’s volunteer program. The role also oversees implementation of the sponsorship program, helping to build partnerships that enhance Parks & Recreation services and community experiences.
Job Functions To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Essential duties are not necessarily listed in priority order.
Assists in the development and implementation of marketing and outreach campaigns that promote department programs, events, facilities, parks, public lands, and related initiatives.
Creates engaging content and designs marketing materials including brochures, flyers, newsletters, graphics, presentations, and advertisements for print and digital use.
Manages and coordinates department social media platforms by developing content calendars, publishing posts, monitoring engagement, and responding as appropriate.
Produces photo and video content by visiting programs, events, parks, facilities, and project sites to visually document and promote department services and experiences.
Supports website content management by maintaining accurate, timely, and user-friendly information on the City and department webpages.
Develops and distributes digital communications including email newsletters, announcements, and promotional messages to participants and the community.
Assists with marketing for community engagement initiatives, including public input meetings, surveys, and outreach events.
Represents the department at community outreach programs and events such as National Night Out, Conservancy Talks, and other engagement opportunities.
Collaborates with department staff across divisions to identify promotional needs and ensure consistent messaging about programs, services, and projects. Coordinates with the City’s Communications Manager on communications and marketing to align department messaging with City’s strategic communication efforts.
Conducts basic market research and monitors community trends, audience demographics, and communication preferences to inform marketing strategies.
Tracks, analyzes, and reports on marketing and social media performance metrics to evaluate effectiveness and guide future efforts.
Explores and recommends new and innovative digital communication tools and strategies to expand community reach and engagement.
Assists in the development of seasonal recreation guides and other major publications by coordinating content, photos, and advertisements.
Supports administration of the department’s volunteer program and assists with recognition and promotional efforts related to volunteer engagement.
Assists with the implementation and promotion of the department’s sponsorship program and other partnership initiatives.
Completes special projects and other job duties as assigned or required.
Minimum Education and Experience
Graduation from an accredited college with an associate degree in marketing, communications, business, or a closely related field.
A minimum of one (1) year of experience in marketing, communications, outreach, or a closely related field.
Access to personal or public transportation for job-related duties.
Other Qualifications
Experience with Meta, Canva, Hootsuite, or other communication software.
Bilingual/Multilingual skills.
The City of Middleton recognizes that candidates may bring a variety of backgrounds and experiences. An equivalent combination of education, training, and relevant work experience that demonstrates the ability to perform the essential duties, as determined by Human Resources, may be considered.
Knowledge
General knowledge of digital marketing, social media platforms, and analytical tools
General knowledge of Adobe Premiere Pro or YouTube Studio
General knowledge of Middleton Parks & Recreation programming and/or annual events
Skills
Strong organizational and time management skills to handle the high volume of work, set priorities effectively, and adapt to shifting demands
Excellent written and verbal communication skills, complemented by strong customer service and interpersonal skills.
Collaboration skills to effectively work with others, fostering teamwork, clear communication, and creative problem‑solving
Intermediate proficiency in technology, including Microsoft Office, Adobe Acrobat, Canva, Facebook, Meta Suite, and other relevant software applications.
Abilities
Ability to perform work duties under general supervision and operate within policy guidelines using independent judgment in achieving assigned objectives.
Ability to understand and apply state, federal, and local laws, regulations, and ordinances to ensure compliance with all work practices.
Ability to demonstrate integrity, honesty, initiative, and respect while maintaining strict confidentiality in all aspects of work.
Ability to comply with all safety policies, practices, and procedures, and report all unsafe activities or conditions to a supervisor.
Ability to establish and maintain effective working relationships with City-appointed and elected officials, City employees, other governmental agencies, vendors, and the general public.
Ability to exhibit exceptional professionalism, tact, and decorum in all areas of work duties.
Ability to be reliable, timely, and proactive in the completion of duties, meeting deadlines, and responding to inquiries.
Working Conditions and Physical Demands A regular, Monday‑Friday, 40‑hour work schedule is required for this position. Attendance at evening meetings and events will be occasionally required. Remote work opportunities may be available with supervisor approval.
Work is performed primarily in an office environment with occasional travel to meetings, work sites, or other locations.
Work will involve contact with the public, requiring effective communication and professional conduct.
Work may involve exposure to stressful situations, deadlines, or conflict resolution.
Work requires the ability to sit, stand, walk, reach, bend, stoop, and lift objects up to 20 pounds.
Work requires extended periods of standing or walking.
Work will involve operating standard office equipment (computer, telephone, copier, etc.).
Vision and hearing are required to perform essential functions and communicate effectively.
Work will require climbing, operating equipment, or working in confined spaces.
Documentation Submission Please note that this application requires the submission of supporting documents. Failure to submit the required documentation will disqualify your application from consideration.
City of Middleton Veterans' Preference Program (Applicable to Regular Full and Part Time Positions Only) The City of Middleton honors and recognizes the sacrifice and dedication made by veterans of the United States Armed Services, and the unique skills, experiences, and abilities they bring to the workplace. The City’s Veterans' Preference Program is designed and implemented to encourage and enable the recruitment, review and potential hire of qualified veterans. This program does not guarantee the selection of any veteran or eliminate the need for such veterans to otherwise meet all basic qualifications for the position(s) for which they apply. Please see the Veterans' Preference Program link on the Job Opportunities page menu for the details and requirements of the program.
Equal Opportunity Employer The City of Middleton is an Equal Opportunity Employer seeking a diverse and talented workforce.
City Of Middleton Benefits - Regular, Permanent Full‑time Employees The benefits listed on this page are available to employees in City of Middleton Regular, Classified Service who are considered full‑time. Full‑time status means the employee is regularly scheduled for, and working, 30‑40 hours per week. Regular, Classified Service positions are those that are eligible and required to participate in the Wisconsin Retirement System.
Wisconsin Retirement System
Participation in the Wisconsin Retirement System public employee pension program.
Provides a contributory defined benefit retirement benefit (pension) to employees who meet the retirement eligibility requirements.
Health Insurance
Health Insurance available through Group Health Cooperative (GHC). Individual or Family plans with either a Health Management Organization (HMO) or Point of Service (POS) option are available.
Cash in lieu of Health Insurance of $2000/yr available to those who qualify.
Dental Insurance
Dental Insurance available through Delta Dental. Individual or Family plans are available.
Insurance provided at no cost to the employee for both plans.
Vision Insurance
Vision Insurance available through Delta Vision.
Insurance is 100% employee paid.
Health Reimbursement Account (HRA)
City funded HRA provides reimbursement of 75% of the Health Insurance deductible.
Employee Assistance Program
Employee Assistance Program to assist in the prevention, early identification, and resolution of personal issues.
Employees may consult with the EAP at no cost.
Flexible Spending Account
Accounts for health reimbursement and dependent care reimbursement.
All FSA funds are deposited pre‑tax and used tax free.
Income Continuation Insurance
Combined short- and long-term disability insurance provided at no cost.
Deferred Compensation
Qualified retirement 457(b) investment account.
Employees may contribute to traditional tax deferred or Roth post tax investments for their retirement through this program.
Life Insurance
Group Term life insurance provided at 1x employee's annual salary provided at no cost.
Additional units of life insurance, and spouse insurance also available for purchase by employees.
Time Off
Vacation accrual every pay period beginning with fifteen days a year total. Prorated for employees working 30‑39 hours per week.
Sick Leave accrual at one day per month.
Four Personal Days a year.
Bereavement, Jury Duty and other special purpose leaves.
Time off accruals are prorated for employees working less than 40 hours per week.
AFLAC Income Protection
Optional, employee paid income protection insurance available.
Application Questions 01. How many years of experience do you have in marketing or community outreach?
Less than 1 year
1‑2 years
3‑5 years
6+ years
02. What best describes your experience managing organizational social media accounts (e.g., planning content, posting, responding to engagement, tracking performance)?
No direct experience
Limited experience assisting or posting occasionally
Regular responsibility for managing accounts
Lead responsibility including strategy and analytics
03. Which best describes your experience creating marketing content (graphics, newsletters, photography/video, website updates)?
Little or no experience
Basic experience with some tools or projects
Regular experience creating content independently
Advanced experience including campaign development or brand management
04. What is your experience using data or analytics (e.g., social media insights, email metrics, surveys) to evaluate communication effectiveness?
None
Basic familiarity
Regular use to make informed decisions
Advanced analysis/reporting
05. Which best describes your experience with tools such as Canva, Meta Business Suite, email marketing platforms, or content management systems?
None
Basic familiarity
Proficient user
Advanced/administrator level
Required Question
#J-18808-Ljbffr