Sr. Product Marketing Manager, Ads Marketing
Job ID: 3188435 | Amazon Advertising LLC
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self‑service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
Key job responsibilities Product Strategy & Customer Intelligence
Conduct market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence‑based decision making through customer insights and market intelligence
Go‑to‑Market & Marketing Execution
Develop and execute year‑long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single‑source‑of‑truth documentation for product positioning, messaging, availability, best practices, and FAQs
Cross‑functional Leadership
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
Drive stakeholder alignment through regular engagement and clear communication of product vision
Support effective Alpha/Beta testing programs and gather post‑launch customer feedback
Guide the prioritization and development of case studies and research initiatives
Success Metrics
Impact on product roadmap through customer insights
Product adoption rates and engagement metrics
Marketing campaign effectiveness
Quality and effectiveness of marketing collateral
Customer satisfaction and feedback
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross‑functional marketing programs
Experience leading go‑to‑market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County Applicants Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
#J-18808-Ljbffr
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self‑service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.
Key job responsibilities Product Strategy & Customer Intelligence
Conduct market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence‑based decision making through customer insights and market intelligence
Go‑to‑Market & Marketing Execution
Develop and execute year‑long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single‑source‑of‑truth documentation for product positioning, messaging, availability, best practices, and FAQs
Cross‑functional Leadership
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
Drive stakeholder alignment through regular engagement and clear communication of product vision
Support effective Alpha/Beta testing programs and gather post‑launch customer feedback
Guide the prioritization and development of case studies and research initiatives
Success Metrics
Impact on product roadmap through customer insights
Product adoption rates and engagement metrics
Marketing campaign effectiveness
Quality and effectiveness of marketing collateral
Customer satisfaction and feedback
Basic Qualifications
6+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross‑functional marketing programs
Experience leading go‑to‑market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County Applicants Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
#J-18808-Ljbffr