Brand Manager
Lack + Daily Marketing Recruiting Experts, Hartford, Connecticut, United States
REMOTE: Strong preference for East Coast (EST) but also open to Central (CST) timezone
The Role
The BM will have ownership of one brand and assist the Marketing Director with key responsibilities for the remaining portfolio including: Developing annual strategic business plans Managing brand marketing budget and P&L in conjunction with finance team Developing, launching and optimizing marketing communications, promotions and impactful media plans with external agency partners Managing eCommerce content and media strategies across key online retailers Analyzing and reporting on omni-channel business performance and participating in monthly brand forecasting and tracking Launching new products from idea generation to shipment in collaboration with Supply team and building comprehensive go-to-market support plans Collaborating with Sales on presentation development and customer marketing to support retail partners and line review processes Who We’re Looking For
Bachelor’s degree in marketing, communications or related field 4+ years of experience in brand marketing in CPG industry (health and wellness experience preferred) Strong background in traditional FDM retail channel plus at least one role with hands-on management of Ecommerce channel Comfort operating in fast-paced, dynamic environment with multiple stakeholders and priorities Willingness to travel up to 25% of the time to corporate office, conferences, retail customers etc.
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The BM will have ownership of one brand and assist the Marketing Director with key responsibilities for the remaining portfolio including: Developing annual strategic business plans Managing brand marketing budget and P&L in conjunction with finance team Developing, launching and optimizing marketing communications, promotions and impactful media plans with external agency partners Managing eCommerce content and media strategies across key online retailers Analyzing and reporting on omni-channel business performance and participating in monthly brand forecasting and tracking Launching new products from idea generation to shipment in collaboration with Supply team and building comprehensive go-to-market support plans Collaborating with Sales on presentation development and customer marketing to support retail partners and line review processes Who We’re Looking For
Bachelor’s degree in marketing, communications or related field 4+ years of experience in brand marketing in CPG industry (health and wellness experience preferred) Strong background in traditional FDM retail channel plus at least one role with hands-on management of Ecommerce channel Comfort operating in fast-paced, dynamic environment with multiple stakeholders and priorities Willingness to travel up to 25% of the time to corporate office, conferences, retail customers etc.
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