Senior Marketing Associate, Content & Social Media
Informa Group Plc., New York, New York, us, 10261
Senior Marketing Associate, Content & Social Media
Full‑time, New York office, 605 Third Avenue.
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them do more, learn more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
The AI Summit Series is the world’s leading event series dedicated to advancing artificial intelligence in business. From FTSE and Fortune 500 companies to cutting‑edge start‑ups, we bring together the brightest minds in AI to explore, innovate, and shape the future of technology. For over a decade, across our international series, we’ve been transforming theoretical discussions into tangible, profitable business outcomes.
Your Impact Reporting to the Marketing Manager, Content, you’ll play a pivotal role in creating and executing content and social media strategies that drive audience engagement, increase brand visibility, and support event delegate acquisition. As a key contributor to top‑of‑funnel marketing, you’ll focus on building awareness and interest among target audiences, ensuring a steady flow of engaged prospects into the marketing funnel. Your work will help establish The AI Summit Series as the go‑to destination for commercial AI insights and innovation.
Your Role
Develop engaging, high‑quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns.
Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice.
Craft engaging social posts that resonate with our target audience and align with campaign objectives.
Actively respond to followers, fostering meaningful interactions and building a strong online community.
Experiment with new formats, trends and approaches to keep our social media content fresh and innovative.
Support the implementation of marketing campaigns that align with business objectives and KPIs.
Create content that resonates with target audiences, driving traffic, engagement and conversions.
Collaborate with the SEO team to ensure content is optimised for search engines and aligns with best practices.
Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly.
Work closely with the Marketing Manager, Sales team and other stakeholders to produce customer‑centric materials that support business growth.
What You’ll Need
2‑3 years of experience in marketing, with a focus on content creation and social media management.
Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines.
A flair for generating innovative ideas and a willingness to experiment with new formats and approaches.
Ability to use data to inform decisions and optimise content strategies.
Familiarity with MarTech tools such as Google Analytics, Eloqua and social media management platforms.
Strong interpersonal skills and the ability to work effectively in a matrix‑style environment with multiple teams and stakeholders.
A proactive, entrepreneurial mindset with a “test and learn” approach to marketing challenges.
Benefits
Great community: welcoming culture, in‑person and online social events, a dedicated charity day and active diversity and inclusion networks.
Broader impact: up to four days per year to volunteer, with charity match funding available.
Career opportunity: bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning.
Time off: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from anywhere for up to four weeks a year.
Personal benefits: a flexible range plus company‑funded private medical cover.
ShareMatch scheme, allowing you to become an Informa shareholder with free matching shares.
Wellbeing support through an Employee Assistance Programme, mental health first aiders, healthy living subsidies and health apps.
Recognition for great work, including global awards and kudos programmes.
Collaboration with teams around the world as part of an international company.
Salary: US$62,500 – $76,000 per annum.
This job posting will expire on 12/12/25.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
Requests for reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position should be communicated to the appropriate Talent Acquisition Partner once they have been in touch.
At Informa, we provide inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are a formal Equal Opportunities Employer, basing decisions on relevant qualifications and merit and avoiding discrimination on the basis of protected characteristics. For full information, see our website and how Informa handles your personal data when you apply for a job here.
Job Location New York, NY 10016
#J-18808-Ljbffr
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them do more, learn more and be more. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
The AI Summit Series is the world’s leading event series dedicated to advancing artificial intelligence in business. From FTSE and Fortune 500 companies to cutting‑edge start‑ups, we bring together the brightest minds in AI to explore, innovate, and shape the future of technology. For over a decade, across our international series, we’ve been transforming theoretical discussions into tangible, profitable business outcomes.
Your Impact Reporting to the Marketing Manager, Content, you’ll play a pivotal role in creating and executing content and social media strategies that drive audience engagement, increase brand visibility, and support event delegate acquisition. As a key contributor to top‑of‑funnel marketing, you’ll focus on building awareness and interest among target audiences, ensuring a steady flow of engaged prospects into the marketing funnel. Your work will help establish The AI Summit Series as the go‑to destination for commercial AI insights and innovation.
Your Role
Develop engaging, high‑quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns.
Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice.
Craft engaging social posts that resonate with our target audience and align with campaign objectives.
Actively respond to followers, fostering meaningful interactions and building a strong online community.
Experiment with new formats, trends and approaches to keep our social media content fresh and innovative.
Support the implementation of marketing campaigns that align with business objectives and KPIs.
Create content that resonates with target audiences, driving traffic, engagement and conversions.
Collaborate with the SEO team to ensure content is optimised for search engines and aligns with best practices.
Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly.
Work closely with the Marketing Manager, Sales team and other stakeholders to produce customer‑centric materials that support business growth.
What You’ll Need
2‑3 years of experience in marketing, with a focus on content creation and social media management.
Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines.
A flair for generating innovative ideas and a willingness to experiment with new formats and approaches.
Ability to use data to inform decisions and optimise content strategies.
Familiarity with MarTech tools such as Google Analytics, Eloqua and social media management platforms.
Strong interpersonal skills and the ability to work effectively in a matrix‑style environment with multiple teams and stakeholders.
A proactive, entrepreneurial mindset with a “test and learn” approach to marketing challenges.
Benefits
Great community: welcoming culture, in‑person and online social events, a dedicated charity day and active diversity and inclusion networks.
Broader impact: up to four days per year to volunteer, with charity match funding available.
Career opportunity: bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning.
Time off: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from anywhere for up to four weeks a year.
Personal benefits: a flexible range plus company‑funded private medical cover.
ShareMatch scheme, allowing you to become an Informa shareholder with free matching shares.
Wellbeing support through an Employee Assistance Programme, mental health first aiders, healthy living subsidies and health apps.
Recognition for great work, including global awards and kudos programmes.
Collaboration with teams around the world as part of an international company.
Salary: US$62,500 – $76,000 per annum.
This job posting will expire on 12/12/25.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
Requests for reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position should be communicated to the appropriate Talent Acquisition Partner once they have been in touch.
At Informa, we provide inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are a formal Equal Opportunities Employer, basing decisions on relevant qualifications and merit and avoiding discrimination on the basis of protected characteristics. For full information, see our website and how Informa handles your personal data when you apply for a job here.
Job Location New York, NY 10016
#J-18808-Ljbffr