Social Media & Digital Marketing Officer
MCHS Family of Services, Redford, Michigan, United States
Overview
The Social Media and Digital Marketing Officer leads the organization’s digital presence and visual storytelling. Primary responsibility is managing and growing MCHS’s social media platforms, with additional support for broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As a member of the Marketing and Development team, this role helps ensure strong visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals. Responsibilities
Manage and grow MCHS’s presence across social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube). Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events. Create engaging content, including writing copy, designing graphics, and producing short-form videos. Monitor social media trends, platform updates, and best practices to inform strategy. Increase followers, reach, engagement, and overall brand awareness. Engage with followers by responding to comments, messages, and mentions in a timely and authentic manner. Interact with partner organizations and community members to build visibility and relationships. Track and analyze social media performance metrics and provide regular insights and recommendations. Graphic Design & Visual Communications
Design visually compelling materials for digital and print that reflect MCHS’s mission, values, and brand identity. Create marketing collateral such as flyers, posters, event materials, social media graphics, donor collateral, reports, one-pagers, and presentations. Ensure brand consistency across all materials. Photography & Visual Storytelling
Capture high-quality photographs at events and programs. Edit and organize photos for use across social media, website, email, and print materials. Build and maintain a photo library documenting key moments and MCHS impact. Digital Marketing & Communications
Update and maintain the organization’s website with accurate, timely, and brand-aligned content. Support digital marketing efforts, including campaign landing pages and content updates. Assist with creation, design, and distribution of email newsletters and digital campaigns. Collaborate with internal teams to promote programs, events, fundraising efforts, and impact stories. Collaboration, Engagement & Organizational Support
Participate in regular agency-wide and select community-wide events. Collaborate with MCHS program departments and community partners to support agency goals. Demonstrate commitment to the social sector and MCHS’s mission and vision. Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer. Qualifications
Education and Experience : A strong foundation in digital marketing and communications, including social media strategy, content creation, graphic design, and copywriting. Experience supporting fundraising initiatives, campaigns, and community engagement is preferred; nonprofit marketing or development experience is a plus. Bachelor’s degree from an accredited college or university and at least three (5) years of experience in marketing, primarily social media management. Must meet the State’s Moral Character standard. Knowledge Requirements : Proficiency in Microsoft Office and design tools such as Adobe InDesign (or comparable platforms). Working knowledge of website content management systems, including WordPress administration and updates. Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube. Knowledge of digital content creation, including copywriting, visual design, photography, and short-form video. Familiarity with social media analytics, audience engagement strategies, and performance measurement. Understanding of core marketing, branding, and public relations principles, particularly in a mission-driven or nonprofit environment. Skills & Abilities : Strong verbal and written communication skills; ability to engage with staff, partners, vendors, and the public. Excellent time management and organizational skills; ability to balance multiple priorities in a fast-paced environment. Ability to build positive relationships across departments and with external stakeholders. Discretion and professionalism in handling sensitive information. Collaborative, flexible, service-oriented, with willingness to adapt to organizational needs. High level of accountability and initiative; ability to plan, organize, implement, and manage projects independently. Creative and strategic thinker capable of translating complex topics into engaging content. Proactive and adaptable, with enthusiasm for testing new ideas and tools. Ability to work both independently and in a team; strong sense of ownership over projects. Willingness to work flexible hours, including occasional evenings and weekends for events or campaigns. Job Setting
The work environment described here is representative of those typically encountered during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Other Information
MCHS is an equal opportunity employer. Employment is based on personal capabilities and qualifications without discrimination based on race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status, or other protected characteristics. This policy extends to all recruitment, hiring, compensation, benefits, termination, and terms of employment. Employment is at-will and MCHS reserves the right to modify duties or descriptions at any time. This description may be changed at any time at the discretion of the CEO. Powered by JazzHR
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The Social Media and Digital Marketing Officer leads the organization’s digital presence and visual storytelling. Primary responsibility is managing and growing MCHS’s social media platforms, with additional support for broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As a member of the Marketing and Development team, this role helps ensure strong visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals. Responsibilities
Manage and grow MCHS’s presence across social media platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube). Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events. Create engaging content, including writing copy, designing graphics, and producing short-form videos. Monitor social media trends, platform updates, and best practices to inform strategy. Increase followers, reach, engagement, and overall brand awareness. Engage with followers by responding to comments, messages, and mentions in a timely and authentic manner. Interact with partner organizations and community members to build visibility and relationships. Track and analyze social media performance metrics and provide regular insights and recommendations. Graphic Design & Visual Communications
Design visually compelling materials for digital and print that reflect MCHS’s mission, values, and brand identity. Create marketing collateral such as flyers, posters, event materials, social media graphics, donor collateral, reports, one-pagers, and presentations. Ensure brand consistency across all materials. Photography & Visual Storytelling
Capture high-quality photographs at events and programs. Edit and organize photos for use across social media, website, email, and print materials. Build and maintain a photo library documenting key moments and MCHS impact. Digital Marketing & Communications
Update and maintain the organization’s website with accurate, timely, and brand-aligned content. Support digital marketing efforts, including campaign landing pages and content updates. Assist with creation, design, and distribution of email newsletters and digital campaigns. Collaborate with internal teams to promote programs, events, fundraising efforts, and impact stories. Collaboration, Engagement & Organizational Support
Participate in regular agency-wide and select community-wide events. Collaborate with MCHS program departments and community partners to support agency goals. Demonstrate commitment to the social sector and MCHS’s mission and vision. Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer. Qualifications
Education and Experience : A strong foundation in digital marketing and communications, including social media strategy, content creation, graphic design, and copywriting. Experience supporting fundraising initiatives, campaigns, and community engagement is preferred; nonprofit marketing or development experience is a plus. Bachelor’s degree from an accredited college or university and at least three (5) years of experience in marketing, primarily social media management. Must meet the State’s Moral Character standard. Knowledge Requirements : Proficiency in Microsoft Office and design tools such as Adobe InDesign (or comparable platforms). Working knowledge of website content management systems, including WordPress administration and updates. Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube. Knowledge of digital content creation, including copywriting, visual design, photography, and short-form video. Familiarity with social media analytics, audience engagement strategies, and performance measurement. Understanding of core marketing, branding, and public relations principles, particularly in a mission-driven or nonprofit environment. Skills & Abilities : Strong verbal and written communication skills; ability to engage with staff, partners, vendors, and the public. Excellent time management and organizational skills; ability to balance multiple priorities in a fast-paced environment. Ability to build positive relationships across departments and with external stakeholders. Discretion and professionalism in handling sensitive information. Collaborative, flexible, service-oriented, with willingness to adapt to organizational needs. High level of accountability and initiative; ability to plan, organize, implement, and manage projects independently. Creative and strategic thinker capable of translating complex topics into engaging content. Proactive and adaptable, with enthusiasm for testing new ideas and tools. Ability to work both independently and in a team; strong sense of ownership over projects. Willingness to work flexible hours, including occasional evenings and weekends for events or campaigns. Job Setting
The work environment described here is representative of those typically encountered during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Other Information
MCHS is an equal opportunity employer. Employment is based on personal capabilities and qualifications without discrimination based on race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status, or other protected characteristics. This policy extends to all recruitment, hiring, compensation, benefits, termination, and terms of employment. Employment is at-will and MCHS reserves the right to modify duties or descriptions at any time. This description may be changed at any time at the discretion of the CEO. Powered by JazzHR
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