Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
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LOIS , the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more.
Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
Role Summary The GTM Campaigns Manager is responsible for leading new GTM motions from discovery through post-launch optimization. You’ll own GTM strategy, documentation, launch planning, performance analysis, and iteration—ensuring every campaign is grounded in customer insight, competitive context, and clear messaging. This role blends strategy, execution, and project management, with a strong emphasis on insight‑driven marketing and cross‑functional alignment.
Responsibilities
Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence
Conduct audience/market research (e.g., SparkToro) and competitor analysis to define ICP, messaging, and differentiation strategies
Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use‑case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards
Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies
Define content strategies across formats (videos, whitepapers, ebooks, one‑pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency
Align with channel owners for coordinated execution across email, paid, organic, enablement, and in‑product experiences
Manage GTM projects via Gantt charts in ClickUp, standups, cross‑functional check‑ins, and communications to keep launches on track amid shifting priorities
Lead post‑launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets
Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions
Analyze sales calls (Gong) for pain points, objections, and personas; produce battlecards, SWOTs, and GTM recommendations; centralize competitor intel documentation
Qualifications
3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
Proven experience owning end‑to‑end GTM motions
Strong strategic thinking paired with hands‑on execution
Excellent project management skills and comfort running complex, cross‑functional initiatives
Deep curiosity about customers, markets, and competitive dynamics
Experience working with Sales, Product, Enablement, and Customer Success teams
Strong written and verbal communication skills
Comfort working with data, insights, and performance metrics to guide decisions
Experience in SaaS or B2B technology is nice to have
Familiarity with Gong, SparkToro, ClickUp, and GTM enablement tools is nice to have
Experience supporting multi‑product or platform launches is nice to have
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal‑employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com.
Cool Company Benefits
A dynamic, rapidly growing company, focused on helping organizations thrive
Medical, Dental, & Vision Insurance (for full‑time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full‑time employees)
Short & long‑term disability
Opportunity to learn from a dedicated leadership team
Top‑of‑the‑line company swag
Privacy Policy Notice Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Powered by
LOIS , the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more.
Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
Role Summary The GTM Campaigns Manager is responsible for leading new GTM motions from discovery through post-launch optimization. You’ll own GTM strategy, documentation, launch planning, performance analysis, and iteration—ensuring every campaign is grounded in customer insight, competitive context, and clear messaging. This role blends strategy, execution, and project management, with a strong emphasis on insight‑driven marketing and cross‑functional alignment.
Responsibilities
Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence
Conduct audience/market research (e.g., SparkToro) and competitor analysis to define ICP, messaging, and differentiation strategies
Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use‑case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards
Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies
Define content strategies across formats (videos, whitepapers, ebooks, one‑pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency
Align with channel owners for coordinated execution across email, paid, organic, enablement, and in‑product experiences
Manage GTM projects via Gantt charts in ClickUp, standups, cross‑functional check‑ins, and communications to keep launches on track amid shifting priorities
Lead post‑launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets
Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions
Analyze sales calls (Gong) for pain points, objections, and personas; produce battlecards, SWOTs, and GTM recommendations; centralize competitor intel documentation
Qualifications
3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
Proven experience owning end‑to‑end GTM motions
Strong strategic thinking paired with hands‑on execution
Excellent project management skills and comfort running complex, cross‑functional initiatives
Deep curiosity about customers, markets, and competitive dynamics
Experience working with Sales, Product, Enablement, and Customer Success teams
Strong written and verbal communication skills
Comfort working with data, insights, and performance metrics to guide decisions
Experience in SaaS or B2B technology is nice to have
Familiarity with Gong, SparkToro, ClickUp, and GTM enablement tools is nice to have
Experience supporting multi‑product or platform launches is nice to have
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal‑employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com.
Cool Company Benefits
A dynamic, rapidly growing company, focused on helping organizations thrive
Medical, Dental, & Vision Insurance (for full‑time employees)
Competitive & Fair Pay
Maternity & paternity leave (for full‑time employees)
Short & long‑term disability
Opportunity to learn from a dedicated leadership team
Top‑of‑the‑line company swag
Privacy Policy Notice Filevine will handle your personal information according to what’s outlined in our Privacy Policy.
Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
#J-18808-Ljbffr