The Content Specialist is a high-level individual contributor responsible for developing compelling written content and stories that support the college’s marketing, enrollment, and communications goals. This role serves as a primary institutional storyteller, proactively identifying and developing content that highlights students, employees, alumni, community impact, academic programs, and campus life. The Content Specialist collaborates with the Marketing & PR team and college partners to produce accurate, engaging, and audience-focused content across web, campaigns, social media, and internal communications.
Responsibilities
Writes original, audience-focused content for website pages, feature stories, social media, marketing campaigns, recruitment and enrollment communications, and select internal communications.
Proactively identifies and develops storytelling opportunities by building relationships across the college and conducting interviews with students, faculty, staff, alumni, and community partners.
Ensures all written content aligns with the college’s brand voice, tone, messaging standards, and audience goals.
Edits and refines content for clarity, accuracy, consistency, inclusivity, and accessibility.
Collaborates with the Director to plan content priorities and storytelling initiatives that support departmental and institutional goals.
Contributes to content calendars and campaign planning in coordination with the Director, Social Media Coordinator and Public Relations Specialist.
Assists with website content updates, including posting news stories and events, in coordination with the website administrator and established web publishing workflows.
Captures occasional smartphone photography and short-form video to support storytelling and social media content needs.
Supports department efficiency by following established workflows and timelines and contributing to content templates, guidelines, and best practices as needed.
Helps identify messaging gaps and opportunities to strengthen storytelling across campaigns and channels.
Uses appropriate tools (CMS, analytics, AI support, etc.) to enhance productivity and improve content development processes.
Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field required.
Minimum of three (3) years of professional experience in writing, content development, communications, or marketing required.
Demonstrated strong writing, interviewing, storytelling, and editing skills, along with sound judgment and the ability to work independently and proactively.
Ability to work collaboratively and manage multiple projects and deadlines with minimal supervision.
Experience in higher education communications and marketing or similar institutional setting preferred.
Photography or videography experience (professional or smartphone-based) preferred.
Familiarity with digital publishing platforms (e.g., WordPress or comparable CMS, email marketing tools, and social media publishing/scheduling tools) and accessibility best practices preferred.
Additional Responsibilities
Assists with additional communications and marketing projects as assigned to support institutional priorities.
Collaborates with student workers or interns on content-related projects as needed, assigning discrete tasks and providing guidance and feedback.
Provide occasional evening or weekend and on-site coverage at Quad-Cities Campus, East Campus, and other district locations as needed to support storytelling, content development, or key college events.
Reports directly to the Director of Marketing & Public Relations.
Works collaboratively with Marketing & PR staff.
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Responsibilities
Writes original, audience-focused content for website pages, feature stories, social media, marketing campaigns, recruitment and enrollment communications, and select internal communications.
Proactively identifies and develops storytelling opportunities by building relationships across the college and conducting interviews with students, faculty, staff, alumni, and community partners.
Ensures all written content aligns with the college’s brand voice, tone, messaging standards, and audience goals.
Edits and refines content for clarity, accuracy, consistency, inclusivity, and accessibility.
Collaborates with the Director to plan content priorities and storytelling initiatives that support departmental and institutional goals.
Contributes to content calendars and campaign planning in coordination with the Director, Social Media Coordinator and Public Relations Specialist.
Assists with website content updates, including posting news stories and events, in coordination with the website administrator and established web publishing workflows.
Captures occasional smartphone photography and short-form video to support storytelling and social media content needs.
Supports department efficiency by following established workflows and timelines and contributing to content templates, guidelines, and best practices as needed.
Helps identify messaging gaps and opportunities to strengthen storytelling across campaigns and channels.
Uses appropriate tools (CMS, analytics, AI support, etc.) to enhance productivity and improve content development processes.
Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field required.
Minimum of three (3) years of professional experience in writing, content development, communications, or marketing required.
Demonstrated strong writing, interviewing, storytelling, and editing skills, along with sound judgment and the ability to work independently and proactively.
Ability to work collaboratively and manage multiple projects and deadlines with minimal supervision.
Experience in higher education communications and marketing or similar institutional setting preferred.
Photography or videography experience (professional or smartphone-based) preferred.
Familiarity with digital publishing platforms (e.g., WordPress or comparable CMS, email marketing tools, and social media publishing/scheduling tools) and accessibility best practices preferred.
Additional Responsibilities
Assists with additional communications and marketing projects as assigned to support institutional priorities.
Collaborates with student workers or interns on content-related projects as needed, assigning discrete tasks and providing guidance and feedback.
Provide occasional evening or weekend and on-site coverage at Quad-Cities Campus, East Campus, and other district locations as needed to support storytelling, content development, or key college events.
Reports directly to the Director of Marketing & Public Relations.
Works collaboratively with Marketing & PR staff.
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