Position Title:
Brand Manager, Foodservice
Position Type:
Regular - Full-Time
Grade:
Grade 06
Requisition ID:
41104
About the Role The Brand Manager, Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for supporting the development and execution of annual and mid‑range portfolio and marketing strategies to deliver key McCain brand portfolios and drive our strategic ambitions. This position works closely with the Senior Brand Manager, Foodservice NA to drive operator and customer demand, and acts as an execution partner with sales, innovation, marketing operations, go‑to‑market, insights and other functional groups to meet business objectives. The ideal candidate is an up‑and‑coming marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross‑functional teams and developing talent.
This role delivers profitable sales and market share growth with the goal of growing and transforming the business and category.
Responsibilities
Support execution of the vision and long‑range strategy for the foodservice business, leveraging macro trends, demand space frameworks, operator portfolio segmentation, consumer insights, shopper insights, and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
Develop portfolio and brand strategy to ensure brands are distinctly positioned and pull brand propositions through all communication and sell‑in touch‑points.
Drive portfolio planning initiatives, building and executing operating plans, including assortment, innovation commercialization, pricing, and customer imperatives.
Proactively review key brand, product and category performance drivers, identifying levers that positively impact the P&L and adjusting as needed to achieve annual operating plan objectives, including SKU profitability and mix. Conduct product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
Partner closely with Insights, Innovation and Go‑to‑Market Hub to identify and champion growth opportunities, translating market insights into strong go‑to‑market propositions.
Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross‑functional team, and identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
Input into the Foodservice AOC plan and the full‑funnel marketing spend for the core foodservice business, reporting on results/ROI.
Lead execution and tracking of the portfolio strategy, adjusting as needed.
Support monthly IBP with the Go‑to‑Market Hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
Support ongoing portfolio health, including product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
Marketing Strategy and Fundamentals
Strategic thinker who can drive category and brand growth by developing where to play, how to win, and what to do marketing, brand, and portfolio strategies.
Bias for leading with consumer and customer insights, a demand‑driven stance on the business, and an understanding of category & industry trends and intelligence.
Foundational understanding of marketing mix fundamentals.
Commercial and Business Management Acumen
Commercial acumen required to manage the sub‑channel P&L to achieve financial goals, aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives.
Robust understanding of the key drivers for the business, customer, and category through financial knowledge of the SKUs under the portfolio and their contribution to the business.
Strong analytical abilities, with the ability to turn data into insights and action recommendations.
Executional Excellence
Can toggle between high‑level strategic thinking and detail orientation.
The ability to deliver challenging goals, committed to exceptional performance, tenacious and accountable in driving results.
Comfortable with ambiguity and uncertainty; ability to adapt nimbly and lead others through obstacles.
Strong project management skills to guarantee on‑time, within‑scope delivery of projects.
People & Culture
Lead cross‑functional teams to ensure all team members are motivated, have clear goals and are vested in delivering the plans.
Strong ability to build rapport, with the aptitude to influence others towards a common goal.
What You’ll Need to Be Successful
Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
Previous P&L management experience.
Experience deriving insights from both primary consumer research and syndicated data.
Proficiency in Excel, PowerPoint, and Word.
Excellent organizational and communication skills.
5+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
Strong commercial acumen and financial know‑how in the food CPG space preferably in tier 1 or 2 matrixed organization.
Ability to understand the entire value chain and where commercial can drive efficiencies and effectiveness.
Experience with customer facing engagements preferably with one or more of the top 5 NA distributor accounts.
Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Experience working strategically and operationally, and adapt to fast‑paced, ambiguous environments while maintaining accountability.
High degree of tenacity and persistence to get actions completed on schedule with a hands‑on approach when needed.
Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
Proven track record in delivering several complex projects at a time.
Adept with project management fundamentals with Stage‑Gate process understanding to drive decision‑making with gatekeepers.
About McCain Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our Purpose Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office‑based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package $97,500.00 - $130,000.00 USD annually + Bonus eligibility. The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well‑being programs include vacation and holidays, company‑supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Equity in Employment McCain Foods is an equal‑opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
Accessibility McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Privacy & Use of AI Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family Marketing
Location(s) US - United States of America : Illinois : Oakbrook Terrace
Company McCain Foods USA, Inc.
#J-18808-Ljbffr
Brand Manager, Foodservice
Position Type:
Regular - Full-Time
Grade:
Grade 06
Requisition ID:
41104
About the Role The Brand Manager, Foodservice is a critical member of the North America (NA) Potato Marketing Team responsible for supporting the development and execution of annual and mid‑range portfolio and marketing strategies to deliver key McCain brand portfolios and drive our strategic ambitions. This position works closely with the Senior Brand Manager, Foodservice NA to drive operator and customer demand, and acts as an execution partner with sales, innovation, marketing operations, go‑to‑market, insights and other functional groups to meet business objectives. The ideal candidate is an up‑and‑coming marketer with strong management skills who is solutions oriented, forward thinking, and leverages a strong commercial lens, sound technical marketing skills, and experience influencing cross‑functional teams and developing talent.
This role delivers profitable sales and market share growth with the goal of growing and transforming the business and category.
Responsibilities
Support execution of the vision and long‑range strategy for the foodservice business, leveraging macro trends, demand space frameworks, operator portfolio segmentation, consumer insights, shopper insights, and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
Develop portfolio and brand strategy to ensure brands are distinctly positioned and pull brand propositions through all communication and sell‑in touch‑points.
Drive portfolio planning initiatives, building and executing operating plans, including assortment, innovation commercialization, pricing, and customer imperatives.
Proactively review key brand, product and category performance drivers, identifying levers that positively impact the P&L and adjusting as needed to achieve annual operating plan objectives, including SKU profitability and mix. Conduct product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
Partner closely with Insights, Innovation and Go‑to‑Market Hub to identify and champion growth opportunities, translating market insights into strong go‑to‑market propositions.
Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross‑functional team, and identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
Input into the Foodservice AOC plan and the full‑funnel marketing spend for the core foodservice business, reporting on results/ROI.
Lead execution and tracking of the portfolio strategy, adjusting as needed.
Support monthly IBP with the Go‑to‑Market Hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
Support ongoing portfolio health, including product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
Marketing Strategy and Fundamentals
Strategic thinker who can drive category and brand growth by developing where to play, how to win, and what to do marketing, brand, and portfolio strategies.
Bias for leading with consumer and customer insights, a demand‑driven stance on the business, and an understanding of category & industry trends and intelligence.
Foundational understanding of marketing mix fundamentals.
Commercial and Business Management Acumen
Commercial acumen required to manage the sub‑channel P&L to achieve financial goals, aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives.
Robust understanding of the key drivers for the business, customer, and category through financial knowledge of the SKUs under the portfolio and their contribution to the business.
Strong analytical abilities, with the ability to turn data into insights and action recommendations.
Executional Excellence
Can toggle between high‑level strategic thinking and detail orientation.
The ability to deliver challenging goals, committed to exceptional performance, tenacious and accountable in driving results.
Comfortable with ambiguity and uncertainty; ability to adapt nimbly and lead others through obstacles.
Strong project management skills to guarantee on‑time, within‑scope delivery of projects.
People & Culture
Lead cross‑functional teams to ensure all team members are motivated, have clear goals and are vested in delivering the plans.
Strong ability to build rapport, with the aptitude to influence others towards a common goal.
What You’ll Need to Be Successful
Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
Previous P&L management experience.
Experience deriving insights from both primary consumer research and syndicated data.
Proficiency in Excel, PowerPoint, and Word.
Excellent organizational and communication skills.
5+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
Strong commercial acumen and financial know‑how in the food CPG space preferably in tier 1 or 2 matrixed organization.
Ability to understand the entire value chain and where commercial can drive efficiencies and effectiveness.
Experience with customer facing engagements preferably with one or more of the top 5 NA distributor accounts.
Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Experience working strategically and operationally, and adapt to fast‑paced, ambiguous environments while maintaining accountability.
High degree of tenacity and persistence to get actions completed on schedule with a hands‑on approach when needed.
Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
Proven track record in delivering several complex projects at a time.
Adept with project management fundamentals with Stage‑Gate process understanding to drive decision‑making with gatekeepers.
About McCain Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Our Purpose Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office‑based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.
Compensation Package $97,500.00 - $130,000.00 USD annually + Bonus eligibility. The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well‑being programs include vacation and holidays, company‑supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Equity in Employment McCain Foods is an equal‑opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
Accessibility McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Privacy & Use of AI Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family Marketing
Location(s) US - United States of America : Illinois : Oakbrook Terrace
Company McCain Foods USA, Inc.
#J-18808-Ljbffr