Social Media Specialist, Strategy & Initiatives
Kimberly-Clark, Chicago, Illinois, United States, 60290
Overview
Job Description Are you a strategic thinker with a passion for social media innovation and consumer engagement? This Social Media Specialist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations. The KCNA Social Media team is seeking a highly strategic and trend-savvy Social Media Specialist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You’ll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Sr. Social Media Manager, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. You’ll bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence. You’ll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence.
Responsibilities
Strategy Development & Implementation (40%) Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization Create strategic recommendations for consumer engagement initiatives and social media platform opportunities Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production Community, Brand & Retailer Initiatives (40%) Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals Agile Opportunity Discovery (20%) Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships Support the agile & reactive content production framework through social listening, strategic approach, and creative coordination in partnership with Social Content Creators Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Qualifications
3-5 years of experience in social media strategy and campaign execution Experience in social strategy development beyond content creation Experience in community management and consumer engagement initiatives Strong understanding of partnership coordination and creator collaboration Deep understanding of social media platforms, trends, and strategic best practices Experience with social media management tools (Sprinklr preferred) Excellent communication and project coordination skills Strong analytical thinking and strategic planning abilities Bachelor's degree in marketing, communications, business, or a related field preferred Bilingual in Spanish is a plus
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com. Great support for good health with medical, dental, and vision coverage options On-site fitness center, occupational health nurse, and safety equipment allowances Flexible Savings and spending accounts Diverse income protection insurance options Additional programs and support to continue education, relocate, or find temporary childcare
How to Apply
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website.
Note
Employment is subject to pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are encouraged to apply. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.
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Job Description Are you a strategic thinker with a passion for social media innovation and consumer engagement? This Social Media Specialist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations. The KCNA Social Media team is seeking a highly strategic and trend-savvy Social Media Specialist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You’ll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Sr. Social Media Manager, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. You’ll bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence. You’ll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence.
Responsibilities
Strategy Development & Implementation (40%) Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization Create strategic recommendations for consumer engagement initiatives and social media platform opportunities Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production Community, Brand & Retailer Initiatives (40%) Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals Agile Opportunity Discovery (20%) Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships Support the agile & reactive content production framework through social listening, strategic approach, and creative coordination in partnership with Social Content Creators Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
Qualifications
3-5 years of experience in social media strategy and campaign execution Experience in social strategy development beyond content creation Experience in community management and consumer engagement initiatives Strong understanding of partnership coordination and creator collaboration Deep understanding of social media platforms, trends, and strategic best practices Experience with social media management tools (Sprinklr preferred) Excellent communication and project coordination skills Strong analytical thinking and strategic planning abilities Bachelor's degree in marketing, communications, business, or a related field preferred Bilingual in Spanish is a plus
Total Benefits
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com. Great support for good health with medical, dental, and vision coverage options On-site fitness center, occupational health nurse, and safety equipment allowances Flexible Savings and spending accounts Diverse income protection insurance options Additional programs and support to continue education, relocate, or find temporary childcare
How to Apply
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website.
Note
Employment is subject to pre-screening tests, which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are encouraged to apply. This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.
#J-18808-Ljbffr