The
Brand Manager
supports the development and execution of brand strategy, marketing campaigns, and go-to-market plans across the product portfolio. This role partners cross-functionally to bring brand positioning, product storytelling, and integrated campaigns to life while ensuring consistency, compliance, and alignment with brand standards. The Brand Manager plays a critical role in executing insight-driven work across DTC and retail channels that drives brand awareness, equity, and growth.
Brand Strategy & Positioning
Support the evolution of the brand and product positioning based on consumer insights, market trends, and competitive dynamics.
Support claims development, product storytelling and communication frameworks in alignment with regulatory guidelines.
Ensure consistency brand voice, visual identity and messaging across all consumer touchpoints.
Monitor competitive claims, imagery, positioning, and messaging to inform brand recommendations
Go-to-Market Execution
Support cross-functional go-to-market planning and execution for new brand campaigns, product launches, renovations, evergreen initiatives, and promotions
Partner with Product Marketing, Creative, Digital, and Sales to ensure claims, messaging alignment across channels
Assist in the development and execute of integrated marketing plans and timelines
Support market activation programs from planning through execution
Collaborate with and support agency partners to deliver integrated campaigns, including briefing, reviews, feedback loops, timelines, and performance evaluation.
Creative, Content & Messaging Development
Partner with Creative and Product Marketing teams to support the briefing and development of creative assets and messaging for NPDs and product renovations
Help ensure product benefits, claims, and RTBs are clearly communicated and aligned to brand strategy
Provide feedback on creative concepts to ensure clarity, consistency, and executional excellence
Experiential & Events
Support the experiential strategy and vision for the brand, ensuring all events, sampling programs, and activations clearly ladder up to brand positioning and business objectives
Serve as the primary point of contact for the experiential agency, providing clear briefs, strategic direction, feedback, and ongoing partnership management
Partner with the agency to translate brand strategy into compelling, on-the-ground experiences that drive awareness, trial, and connection
Lead training for field managers, ambassadors, and partners to ensure consistent brand storytelling and product education
Collaborate cross-functionally (Marketing, Sales, Field, Social, Influencer, Retail) to ensure integrated amplification before, during, and after events
Define success metrics and KPIs, and lead post-event reporting to capture learnings and inform future activations
Identify opportunities to evolve the experiential approach based on consumer insights, performance data, and category trends
Performance Analytics & Optimization
Analyze creative and campaign performance against KPIs
Deliver post-campaign readouts, key learnings, and optimization recommendations.
Leverage consumer, category, and performance insights to inform future brand initiatives
Budget & Operational Support
Own annual and monthly budget planning, tracking, and forecasting for brand initiatives.
Help manage timelines, deliverables, and agency workflows to ensure projects stay on track
Attributes
Comfortable using insights and data to answer the “so what” and inform decisions
Experience managing agency partners, including briefing, feedback, and day-to-day coordination
Collaborative team player with the ability to build strong internal and external partnerships
Proactive, curious, and solutions-oriented, with a willingness to test, learn, and improve
Knowledge and Skills Preferred
Bachelor’s degree in business, Marketing or a related field.
5+ years of Brand Marketing experience, CPG experience mandatory. Experience in the vitamins, minerals, supplements, or nutraceuticals category a plus
Experience supporting experiential marketing, events, or field activations preferred
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Brand Manager
supports the development and execution of brand strategy, marketing campaigns, and go-to-market plans across the product portfolio. This role partners cross-functionally to bring brand positioning, product storytelling, and integrated campaigns to life while ensuring consistency, compliance, and alignment with brand standards. The Brand Manager plays a critical role in executing insight-driven work across DTC and retail channels that drives brand awareness, equity, and growth.
Brand Strategy & Positioning
Support the evolution of the brand and product positioning based on consumer insights, market trends, and competitive dynamics.
Support claims development, product storytelling and communication frameworks in alignment with regulatory guidelines.
Ensure consistency brand voice, visual identity and messaging across all consumer touchpoints.
Monitor competitive claims, imagery, positioning, and messaging to inform brand recommendations
Go-to-Market Execution
Support cross-functional go-to-market planning and execution for new brand campaigns, product launches, renovations, evergreen initiatives, and promotions
Partner with Product Marketing, Creative, Digital, and Sales to ensure claims, messaging alignment across channels
Assist in the development and execute of integrated marketing plans and timelines
Support market activation programs from planning through execution
Collaborate with and support agency partners to deliver integrated campaigns, including briefing, reviews, feedback loops, timelines, and performance evaluation.
Creative, Content & Messaging Development
Partner with Creative and Product Marketing teams to support the briefing and development of creative assets and messaging for NPDs and product renovations
Help ensure product benefits, claims, and RTBs are clearly communicated and aligned to brand strategy
Provide feedback on creative concepts to ensure clarity, consistency, and executional excellence
Experiential & Events
Support the experiential strategy and vision for the brand, ensuring all events, sampling programs, and activations clearly ladder up to brand positioning and business objectives
Serve as the primary point of contact for the experiential agency, providing clear briefs, strategic direction, feedback, and ongoing partnership management
Partner with the agency to translate brand strategy into compelling, on-the-ground experiences that drive awareness, trial, and connection
Lead training for field managers, ambassadors, and partners to ensure consistent brand storytelling and product education
Collaborate cross-functionally (Marketing, Sales, Field, Social, Influencer, Retail) to ensure integrated amplification before, during, and after events
Define success metrics and KPIs, and lead post-event reporting to capture learnings and inform future activations
Identify opportunities to evolve the experiential approach based on consumer insights, performance data, and category trends
Performance Analytics & Optimization
Analyze creative and campaign performance against KPIs
Deliver post-campaign readouts, key learnings, and optimization recommendations.
Leverage consumer, category, and performance insights to inform future brand initiatives
Budget & Operational Support
Own annual and monthly budget planning, tracking, and forecasting for brand initiatives.
Help manage timelines, deliverables, and agency workflows to ensure projects stay on track
Attributes
Comfortable using insights and data to answer the “so what” and inform decisions
Experience managing agency partners, including briefing, feedback, and day-to-day coordination
Collaborative team player with the ability to build strong internal and external partnerships
Proactive, curious, and solutions-oriented, with a willingness to test, learn, and improve
Knowledge and Skills Preferred
Bachelor’s degree in business, Marketing or a related field.
5+ years of Brand Marketing experience, CPG experience mandatory. Experience in the vitamins, minerals, supplements, or nutraceuticals category a plus
Experience supporting experiential marketing, events, or field activations preferred
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