The YMCA of Metropolitan Dallas’ Marketing and Communications department is looking for an individual who is innovative, a fast learner, and able to manage multiple projects simultaneously. This person will support the Marketing and Communications department in a cross‑functional capacity serving the YMCA of Metropolitan Dallas association staff and communities. They will collaborate and work with staff of varying degrees and levels.
ESSENTIAL FUNCTIONS Under the direction of the Associate Vice President of Marketing, the Marketing Manager has the responsibility for supporting the execution of the association-wide strategy. The Marketing Manager will help execute marketing campaigns, content creation, website design, support association and branch projects, initiatives, and train various teams when needed. The Marketing Manager will stay abreast of trends that will benefit the YMCA and make recommendations of new strategies for better engagement of Y members, donors, volunteers, staff, and participants. This role will also collaborate with the entire Marketing & Communications team on events (virtual and in-person), local and national initiatives such as YMCA Day of Giving, Annual Celebration, Father of the Year, Dallas YMCA Turkey Trot and more. The Marketing Manager will need to be committed to diversity, equity, and inclusion and how the Y communicates internally and externally. The desired result will be an increase in awareness, engagement, and participation of YMCA audiences across channels.
Under the direction of the Associate VP of Marketing, the Marketing Manager will:
Manage the Association website ymcadallas.org, providing edits and updates as needed.
Create and manage email marketing campaigns and analysis
Actively update and maintain Google Grant management, SEM, Google Analytics
Create paid social media advertising
Manage advertising calendar and media providers
Provide web & print design creative support to branch staff and branch initiatives (templates, flyers, postcards, brochures, etc.)
Adhere to YMCA Brand Standards and provide training to others as needed
Consult with Association and branch staff on a variety of marketing projects and initiatives
Perform other duties based on the needs of the organization
SKILLSETS DESIRED
Graphic design (proficient in Adobe Creative Cloud, Photoshop, Illustrator, InDesign, etc.)
Website design (HTML, CMS, Drupal, WordPress, web editors)
Marketing campaign assets
Email marketing (Constant Contact or similar)
Content creation, social media posts & ads
Bilingual abilities are a plus (write or speak proficiently)
EDUCATION
Bachelor’s degree in a related field or equivalent; Master’s degree a plus.
DESIRED EXPERIENCE
5+ years’ experience in marketing, web design or digital communications
Experience managing marketing calendar
Strong work ethic
Innovative and forward-thinking
Be a team player who can work cross-functionally
Strong communication skills; written and verbal
Self-starter who is detail-oriented
Fast learner with the ability to grasp new concepts and adapt quickly
Manage multiple projects simultaneously
Working with staff of varying levels of authority and backgrounds (executives to member services, camp, group ex/personal trainers)
Able to take charge, lead and train others
Have a voice, be able to speak up
MARCOM TEAM ENVIRONMENT The Marketing & Communications team is a dynamic, hard-working, creative, and fun group of marketing professionals that is passionate about the mission of the Y and the impact it makes with members, program participants, donors, volunteers, guests, staff, and the community. Each person has a strong work ethic, is a team player and steps up to lead various initiatives and projects. The team is well-regarded locally and nationally. The team is diverse in backgrounds, thoughts, and perspectives, has a balanced energy and approach to problem solving. Each person has the ability to work independently and cross-functionally. It meets regularly once per week and as needed based on the needs of the team and organization. The MarCom prides itself in having fun and the ability to laugh while working to meet very tight deadlines. New team members must be detailed oriented, well‑organized, highly productive and can adapt to change.
MANAGERIAL / CONSULTATIVE
Ability to maintain relationships with branch staff and consult with team members.
Manage & organize multiple requests from a variety of staff from branches and departments.
Represent the Dallas Y Association on consultative projects and questions from all areas within the Y movement.
STAFF DEVELOPMENT AND LEADERSHIP
Help manage MarCom Intern(s) in collaboration with Associate VP of Marketing.
Manage external agencies, tools and resources as needed
RELATIONSHIPS TO BE MAINTAINED:
Develop and maintain strong relations with Association and Branch staff and participate in YMCA training, meetings, conferences as approved by supervisor.
PAY RANGE: $52,000 - $60,000 if annualized
BENEFITS & INCENTIVES
Free individual or family membership
Discounts on Y programs including summer camps, enrichment classes, youth sports, childcare and more!
Flexibility in work schedule during the week with approval of supervisor
Eligible to enroll in a 403(b) tax deferred account at beginning of employment
Paid time off based on hours worked and years of service
Training and leadership development opportunities
Remote work opportunities
12% Retirement paid by the YMCA upon meeting eligibility requirements
Paid Professional Development & Organization Membership opportunities
Tuition Reimbursement Opportunities
Employee referral awards of $100 and up
Health, Dental, Vision, Long & Short-Term Disability, Medical and Dependent Care Reimbursement Plan, Employee Assistance Plan
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ESSENTIAL FUNCTIONS Under the direction of the Associate Vice President of Marketing, the Marketing Manager has the responsibility for supporting the execution of the association-wide strategy. The Marketing Manager will help execute marketing campaigns, content creation, website design, support association and branch projects, initiatives, and train various teams when needed. The Marketing Manager will stay abreast of trends that will benefit the YMCA and make recommendations of new strategies for better engagement of Y members, donors, volunteers, staff, and participants. This role will also collaborate with the entire Marketing & Communications team on events (virtual and in-person), local and national initiatives such as YMCA Day of Giving, Annual Celebration, Father of the Year, Dallas YMCA Turkey Trot and more. The Marketing Manager will need to be committed to diversity, equity, and inclusion and how the Y communicates internally and externally. The desired result will be an increase in awareness, engagement, and participation of YMCA audiences across channels.
Under the direction of the Associate VP of Marketing, the Marketing Manager will:
Manage the Association website ymcadallas.org, providing edits and updates as needed.
Create and manage email marketing campaigns and analysis
Actively update and maintain Google Grant management, SEM, Google Analytics
Create paid social media advertising
Manage advertising calendar and media providers
Provide web & print design creative support to branch staff and branch initiatives (templates, flyers, postcards, brochures, etc.)
Adhere to YMCA Brand Standards and provide training to others as needed
Consult with Association and branch staff on a variety of marketing projects and initiatives
Perform other duties based on the needs of the organization
SKILLSETS DESIRED
Graphic design (proficient in Adobe Creative Cloud, Photoshop, Illustrator, InDesign, etc.)
Website design (HTML, CMS, Drupal, WordPress, web editors)
Marketing campaign assets
Email marketing (Constant Contact or similar)
Content creation, social media posts & ads
Bilingual abilities are a plus (write or speak proficiently)
EDUCATION
Bachelor’s degree in a related field or equivalent; Master’s degree a plus.
DESIRED EXPERIENCE
5+ years’ experience in marketing, web design or digital communications
Experience managing marketing calendar
Strong work ethic
Innovative and forward-thinking
Be a team player who can work cross-functionally
Strong communication skills; written and verbal
Self-starter who is detail-oriented
Fast learner with the ability to grasp new concepts and adapt quickly
Manage multiple projects simultaneously
Working with staff of varying levels of authority and backgrounds (executives to member services, camp, group ex/personal trainers)
Able to take charge, lead and train others
Have a voice, be able to speak up
MARCOM TEAM ENVIRONMENT The Marketing & Communications team is a dynamic, hard-working, creative, and fun group of marketing professionals that is passionate about the mission of the Y and the impact it makes with members, program participants, donors, volunteers, guests, staff, and the community. Each person has a strong work ethic, is a team player and steps up to lead various initiatives and projects. The team is well-regarded locally and nationally. The team is diverse in backgrounds, thoughts, and perspectives, has a balanced energy and approach to problem solving. Each person has the ability to work independently and cross-functionally. It meets regularly once per week and as needed based on the needs of the team and organization. The MarCom prides itself in having fun and the ability to laugh while working to meet very tight deadlines. New team members must be detailed oriented, well‑organized, highly productive and can adapt to change.
MANAGERIAL / CONSULTATIVE
Ability to maintain relationships with branch staff and consult with team members.
Manage & organize multiple requests from a variety of staff from branches and departments.
Represent the Dallas Y Association on consultative projects and questions from all areas within the Y movement.
STAFF DEVELOPMENT AND LEADERSHIP
Help manage MarCom Intern(s) in collaboration with Associate VP of Marketing.
Manage external agencies, tools and resources as needed
RELATIONSHIPS TO BE MAINTAINED:
Develop and maintain strong relations with Association and Branch staff and participate in YMCA training, meetings, conferences as approved by supervisor.
PAY RANGE: $52,000 - $60,000 if annualized
BENEFITS & INCENTIVES
Free individual or family membership
Discounts on Y programs including summer camps, enrichment classes, youth sports, childcare and more!
Flexibility in work schedule during the week with approval of supervisor
Eligible to enroll in a 403(b) tax deferred account at beginning of employment
Paid time off based on hours worked and years of service
Training and leadership development opportunities
Remote work opportunities
12% Retirement paid by the YMCA upon meeting eligibility requirements
Paid Professional Development & Organization Membership opportunities
Tuition Reimbursement Opportunities
Employee referral awards of $100 and up
Health, Dental, Vision, Long & Short-Term Disability, Medical and Dependent Care Reimbursement Plan, Employee Assistance Plan
#J-18808-Ljbffr