Marketing Manager - Retail Card Solutions & Strategic Projects
First National Bank of Omaha, Omaha, Nebraska, us, 68197
At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
Summary of the Job: Join FNBO's Individual Segment Marketing team as the driving force behind our retail card solutions. In this high-impact role, you'll lead FNBO credit card, debit card and university banking marketing - shaping how our customers experience our card products. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results.
About This Role: What You'll Do Own the Card Marketing Strategy
Lead FNBOcredit card marketing collaborating with the Partnership Segment
Lead end-to-end marketing for Individual Segmentdebit cards
Driveuniversity and campus bankingmarketing initiatives
Build acquisition, cross-sell, activation, and engagement strategies that grow the franchise
Drive Strategic Marketing Initiatives
Develop data-driven marketing plans with clear objectives and measurable outcomes
Manage projects from concept through execution - partnering with Creative, Media, Operations, Legal, Compliance, and Analytics
Research competitive trends and position FNBO's card products for differentiation
Tell compelling stories through marketing campaigns that resonate with customers
Lead Through Influence & Collaboration
Build strong relationships across the bank
Translate customer insights into marketing strategies that enhance engagement
Influence stakeholders with data-driven insights connecting marketing to business results
Partner cross-functionally to deliver seamless customer experiences
Measure, Optimize, Deliver
Track performance metrics: acquisition, activation, usage, spend, retention
Use analytics to optimize campaigns and refine targeting
Manage marketing budgets efficiently for maximum impact
Report results and continuously improve based on insights
What Is Needed for This Role Marketing Excellence:
5+ years in financial services marketing (card, digital, product, or lead generation)
Deep understanding of customer engagement and campaign management
Proven project management skills handling multiple initiatives simultaneously
Strong analytical capabilities to measure ROI and marketing effectiveness
A Strategic Communicator:
Exceptional verbal, written, and presentation skills
Ability to translate complex strategies into clear, actionable plans
Experience collaborating with diverse teams to achieve shared goals
Talent for storytelling that drives customer action
Creative & Data-Driven:
Full of traditional and innovative marketing ideas
Comfortable using data to inform decisions and optimize performance
Strategic thinker who can execute with precision
Budget management experience delivering results within financial parameters
Customer-Focused:
Passion for understanding and serving customer needs
Commitment to creating exceptional customer experiences
Desire to help customers on their financial journey
Why Join FNBO's Marketing Team?
Impact: Shape the card experience for customers across our footprint
Innovation: Bring fresh ideas to a team that values creativity and testing
Collaboration: Work with talented colleagues who support each other's success
Growth: Develop your skills in a role with visibility and strategic importance
Purpose: Be part of a company committed to customers and communities we serve
The Ideal Candidate for This Role: Required Qualifications
BA/BS degree
5+ years financial services marketing experience
Knowledge of retail/credit/debit card marketing
Customer campaign/management experience
Strong project management and organizational skills
Excellent communication and presentation abilities
Analytical mindset with strategic thinking capability
Budget management experience
Bonus Points For
MBA
Banking industry marketing experience
Marketing automation and journey mapping
Lead generation expertise
Social media and SEO knowledge
Deep understanding of bank products and market dynamics
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation: Compensation range (base pay): $81,662.00-$134,741.00
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment: It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.
Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20260276
Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey.
Learn more here.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download 'EEO is The Law' Self-Print Poster
Click here to download 'EEO is The Law' Supplement for Federal Contractors
Click here to download 'EEO is The Law' GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
#J-18808-Ljbffr
Summary of the Job: Join FNBO's Individual Segment Marketing team as the driving force behind our retail card solutions. In this high-impact role, you'll lead FNBO credit card, debit card and university banking marketing - shaping how our customers experience our card products. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results.
About This Role: What You'll Do Own the Card Marketing Strategy
Lead FNBOcredit card marketing collaborating with the Partnership Segment
Lead end-to-end marketing for Individual Segmentdebit cards
Driveuniversity and campus bankingmarketing initiatives
Build acquisition, cross-sell, activation, and engagement strategies that grow the franchise
Drive Strategic Marketing Initiatives
Develop data-driven marketing plans with clear objectives and measurable outcomes
Manage projects from concept through execution - partnering with Creative, Media, Operations, Legal, Compliance, and Analytics
Research competitive trends and position FNBO's card products for differentiation
Tell compelling stories through marketing campaigns that resonate with customers
Lead Through Influence & Collaboration
Build strong relationships across the bank
Translate customer insights into marketing strategies that enhance engagement
Influence stakeholders with data-driven insights connecting marketing to business results
Partner cross-functionally to deliver seamless customer experiences
Measure, Optimize, Deliver
Track performance metrics: acquisition, activation, usage, spend, retention
Use analytics to optimize campaigns and refine targeting
Manage marketing budgets efficiently for maximum impact
Report results and continuously improve based on insights
What Is Needed for This Role Marketing Excellence:
5+ years in financial services marketing (card, digital, product, or lead generation)
Deep understanding of customer engagement and campaign management
Proven project management skills handling multiple initiatives simultaneously
Strong analytical capabilities to measure ROI and marketing effectiveness
A Strategic Communicator:
Exceptional verbal, written, and presentation skills
Ability to translate complex strategies into clear, actionable plans
Experience collaborating with diverse teams to achieve shared goals
Talent for storytelling that drives customer action
Creative & Data-Driven:
Full of traditional and innovative marketing ideas
Comfortable using data to inform decisions and optimize performance
Strategic thinker who can execute with precision
Budget management experience delivering results within financial parameters
Customer-Focused:
Passion for understanding and serving customer needs
Commitment to creating exceptional customer experiences
Desire to help customers on their financial journey
Why Join FNBO's Marketing Team?
Impact: Shape the card experience for customers across our footprint
Innovation: Bring fresh ideas to a team that values creativity and testing
Collaboration: Work with talented colleagues who support each other's success
Growth: Develop your skills in a role with visibility and strategic importance
Purpose: Be part of a company committed to customers and communities we serve
The Ideal Candidate for This Role: Required Qualifications
BA/BS degree
5+ years financial services marketing experience
Knowledge of retail/credit/debit card marketing
Customer campaign/management experience
Strong project management and organizational skills
Excellent communication and presentation abilities
Analytical mindset with strategic thinking capability
Budget management experience
Bonus Points For
MBA
Banking industry marketing experience
Marketing automation and journey mapping
Lead generation expertise
Social media and SEO knowledge
Deep understanding of bank products and market dynamics
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation: Compensation range (base pay): $81,662.00-$134,741.00
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment: It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.
Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20260276
Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey.
Learn more here.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download 'EEO is The Law' Self-Print Poster
Click here to download 'EEO is The Law' Supplement for Federal Contractors
Click here to download 'EEO is The Law' GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
#J-18808-Ljbffr