SELF Loan Marketing Manager - OHE Manager
Minnesota Office of Higher Education, Saint Paul, Minnesota, United States, 55199
Job Details
Telework Eligible: Yes
Working Title: SELF Loan Marketing Manager
Job Class: OHE Manager
Agency: Office of Higher Education
Job ID: 92106
Location: St Paul
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 02/14/2026
Closing Date: 03/06/2026
Hiring Agency/Seniority Unit: Office of Higher Education / OHE Manager
Division/Unit: SELF Loan Division
Work Shift/Work Hours: Day Shift
Days of Work: Monday - Friday
Travel Required: No
Salary Range: $35.66 - $49.31 / hourly; $74,458 - $102,959 / annually
Classified Status: Unclassified
Designated in Connect 700 Program for Applicants with Disabilities: No
Overview At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The SELF Loan Marketing Manager creates and owns all marketing and communications strategies and execution for the suite of SELF Loan Programs, SELF Student Success Programs, and other Minnesota Office of Higher Education (OHE) programs as assigned. This position develops comprehensive, data‑driven marketing plans and oversees paid and organic digital campaigns, website and social media strategy, direct mail, email marketing, and CRM initiatives, event promotion, and creative development, partnering with internal teams and external vendors.
The incumbent has an entrepreneurial mindset and independently implements and evaluates integrated campaigns to increase program awareness, strengthen stakeholder engagement, and drive statewide participation. Through strategic planning, analytics and performance reporting, budget management, and cross‑agency collaboration, this role ensures initiatives advance OHE’s mission and support equitable outreach to traditionally underserved communities.
Minimum Qualifications
Four (4) years experience developing, executing and analyzing a complex organization's marketing efforts. A degree is not required, having any of the degrees below will count toward the necessary months of experience:
Master's Degree in marketing, communications, graphic design, business, public administration, or other related field will count toward 18 months experience.
Bachelor's Degree in marketing, communications, graphic design, business, public administration, or other related field will count toward 12 months experience.
Associate's Degree in marketing, communications, graphic design, business, public administration, or other related field will count toward 6 months experience.
Three (3) years experience in implementing effective digital marketing campaigns via social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.), emails, and newsletters on behalf of an organization.
Ability to plan, develop, and coordinate multiple projects simultaneously while meeting deadlines in a collaborative setting.
Advanced skills with communications tools like Microsoft Office, Google Analytics, Google Advertising, CMS, and email marketing platforms.
Ability to work effectively with a wide range of constituencies in diverse communities.
Preferred Qualifications
One (1) year experience in student loan marketing.
One (1) year supervisor experience.Prepare reports and presentations for leadership of current marketing efforts and the success of those efforts.
Bachelor's or Master’s Degree in marketing, communications, graphic design, business, public administration, or other related field.
Five (5) years experience with hands‑on marketing campaign and project creation, management, budgeting, and execution.
Experience making documents accessible.
Event planning experience.
Demonstrated ability to work independently.
Physical Requirements
Ability to position self and move sufficiently to perform repetitive tasks.
Maintain a stationary position for long periods of time.
Ability to carry up to 25 pounds of weight on an infrequent basis.
Additional Requirements
SEMA4 Records Check (applies to current and past state employees only)
Criminal History Check
Employee Reference Check
Social Security Verification
How To Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.
Contact If you have questions about this position, contact LaNesha Bryant at lanesha.bryant@state.mn.us or 651-259-3941.
About The Office Of Higher Education The Minnesota Office of Higher Education is a cabinet‑level agency providing students with financial aid programs and information to help them gain access to postsecondary education. The agency also serves as the state's clearinghouse for data, research, and analysis on postsecondary enrollment, financial aid, finance, and trends.
Working together to improve the state we love What do Minnesota's State employees have in common?
A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
Benefits As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
Your benefits may include:
Paid vacation and sick leave
12 paid holidays each year
Low‑cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short‑term and long‑term disability insurance that can provide income if you are unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well‑being
Support to help you reach your career goals
Training, classes, and professional development
Tuition reimbursement
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)
Employee Assistance Program (EAP) for work/life support
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies Based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
EQUAL OPPORTUNITY EMPLOYERS Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
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Telework Eligible: Yes
Working Title: SELF Loan Marketing Manager
Job Class: OHE Manager
Agency: Office of Higher Education
Job ID: 92106
Location: St Paul
Full/Part Time: Full-Time
Regular/Temporary: Unlimited
Who May Apply: Open to all qualified job seekers
Date Posted: 02/14/2026
Closing Date: 03/06/2026
Hiring Agency/Seniority Unit: Office of Higher Education / OHE Manager
Division/Unit: SELF Loan Division
Work Shift/Work Hours: Day Shift
Days of Work: Monday - Friday
Travel Required: No
Salary Range: $35.66 - $49.31 / hourly; $74,458 - $102,959 / annually
Classified Status: Unclassified
Designated in Connect 700 Program for Applicants with Disabilities: No
Overview At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
The SELF Loan Marketing Manager creates and owns all marketing and communications strategies and execution for the suite of SELF Loan Programs, SELF Student Success Programs, and other Minnesota Office of Higher Education (OHE) programs as assigned. This position develops comprehensive, data‑driven marketing plans and oversees paid and organic digital campaigns, website and social media strategy, direct mail, email marketing, and CRM initiatives, event promotion, and creative development, partnering with internal teams and external vendors.
The incumbent has an entrepreneurial mindset and independently implements and evaluates integrated campaigns to increase program awareness, strengthen stakeholder engagement, and drive statewide participation. Through strategic planning, analytics and performance reporting, budget management, and cross‑agency collaboration, this role ensures initiatives advance OHE’s mission and support equitable outreach to traditionally underserved communities.
Minimum Qualifications
Four (4) years experience developing, executing and analyzing a complex organization's marketing efforts. A degree is not required, having any of the degrees below will count toward the necessary months of experience:
Master's Degree in marketing, communications, graphic design, business, public administration, or other related field will count toward 18 months experience.
Bachelor's Degree in marketing, communications, graphic design, business, public administration, or other related field will count toward 12 months experience.
Associate's Degree in marketing, communications, graphic design, business, public administration, or other related field will count toward 6 months experience.
Three (3) years experience in implementing effective digital marketing campaigns via social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.), emails, and newsletters on behalf of an organization.
Ability to plan, develop, and coordinate multiple projects simultaneously while meeting deadlines in a collaborative setting.
Advanced skills with communications tools like Microsoft Office, Google Analytics, Google Advertising, CMS, and email marketing platforms.
Ability to work effectively with a wide range of constituencies in diverse communities.
Preferred Qualifications
One (1) year experience in student loan marketing.
One (1) year supervisor experience.Prepare reports and presentations for leadership of current marketing efforts and the success of those efforts.
Bachelor's or Master’s Degree in marketing, communications, graphic design, business, public administration, or other related field.
Five (5) years experience with hands‑on marketing campaign and project creation, management, budgeting, and execution.
Experience making documents accessible.
Event planning experience.
Demonstrated ability to work independently.
Physical Requirements
Ability to position self and move sufficiently to perform repetitive tasks.
Maintain a stationary position for long periods of time.
Ability to carry up to 25 pounds of weight on an infrequent basis.
Additional Requirements
SEMA4 Records Check (applies to current and past state employees only)
Criminal History Check
Employee Reference Check
Social Security Verification
How To Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.
Contact If you have questions about this position, contact LaNesha Bryant at lanesha.bryant@state.mn.us or 651-259-3941.
About The Office Of Higher Education The Minnesota Office of Higher Education is a cabinet‑level agency providing students with financial aid programs and information to help them gain access to postsecondary education. The agency also serves as the state's clearinghouse for data, research, and analysis on postsecondary enrollment, financial aid, finance, and trends.
Working together to improve the state we love What do Minnesota's State employees have in common?
A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
Benefits As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
Your benefits may include:
Paid vacation and sick leave
12 paid holidays each year
Low‑cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short‑term and long‑term disability insurance that can provide income if you are unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well‑being
Support to help you reach your career goals
Training, classes, and professional development
Tuition reimbursement
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)
Employee Assistance Program (EAP) for work/life support
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies Based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
EQUAL OPPORTUNITY EMPLOYERS Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.
#J-18808-Ljbffr