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Associate Manager, Product Marketing

Taco Bell, Irvine, California, United States, 92713

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Who is Taco Bell? Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands .

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About The Job As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell’s beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners.

The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.

The Day‑to‑Day:

Support coach in gathering and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation, product launches and menu optimizations.

Support coach in developing and executing store design, operational frameworks, and Live Mas Café expansion plans.

Support Live Mas Cafe calendar execution & performance by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing and Agency partners.

Generate timelines and work back schedules for limited time offers and menu updates programs partnering with Marketing Operations.

Coordinate cross-functional collaboration and requests to prepare for key business stage gates, including test/launch alignments, product design ideations, draft forecasts, operational considerations, supply strategy and authorization dates.

Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes.

Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward.

Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts & consumer insight research, and execute product test/launch plans, providing input demonstrating understanding of key insights.

Is This You?

BA or BS Degree; MBA preferred

4+ years industry experience preferred.

Positive, can-do attitude and collaborative leadership style.

Relevant experience on well-established CPG products or in QSR/Restaurant industry.

Genuine passion for food and customer experience.

Strong analytical and creative problem solving skills.

Strong project management, presentation, and interpersonal/influencing skills.

Work‑Hard, Play‑Hard

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday

Onsite childcare through Bright Horizons

Onsite dining center and game room (yes, there is a Taco Bell inside the building)

Onsite dry cleaning, laundry services, carwash,

Onsite gym with fitness classes and personal trainer sessions

Up to 4 weeks of vacation per year plus holidays and time off for volunteering

Generous parental leave for all new parents and adoption assistance program

401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $109,400 to $118,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

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