A fast-growing, B2B-focused organization is seeking a strategic and results-driven Marketing Manager to lead demand generation and brand strategy initiatives. This role is responsible for building and executing marketing programs that directly support revenue growth, market expansion, and partner/channel engagement.
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with company growth objectives
Drive qualified lead generation to support partner/channel recruitment and revenue teams
Lead integrated digital campaigns from strategy through execution and optimization
Design and implement account-based marketing (ABM) initiatives
Build audience personas and translate insights into compelling content and campaign assets
Manage performance marketing channels including SEO, SEM, paid search, social media, email marketing, programmatic advertising, and conversion optimization
Oversee marketing budgets and ensure strong ROI across campaigns
Utilize marketing automation and analytics tools to measure performance and drive data-informed decisions
Collaborate cross-functionally with sales and leadership teams to align messaging and growth initiatives
Analyze campaign results and provide actionable insights for continuous improvement
What We\'re Looking For
Proven success in B2B marketing and demand generation
Demonstrated ability to build strategy and execute at a tactical level
Strong understanding of digital marketing ecosystems and marketing technology platforms
Experience developing content strategies that align with ABM and revenue goals
Analytical mindset with comfort interpreting data from multiple sources
Exceptional written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Confident decision-maker with strong collaboration and leadership skills
Self-motivated, growth-oriented professional
#J-18808-Ljbffr
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with company growth objectives
Drive qualified lead generation to support partner/channel recruitment and revenue teams
Lead integrated digital campaigns from strategy through execution and optimization
Design and implement account-based marketing (ABM) initiatives
Build audience personas and translate insights into compelling content and campaign assets
Manage performance marketing channels including SEO, SEM, paid search, social media, email marketing, programmatic advertising, and conversion optimization
Oversee marketing budgets and ensure strong ROI across campaigns
Utilize marketing automation and analytics tools to measure performance and drive data-informed decisions
Collaborate cross-functionally with sales and leadership teams to align messaging and growth initiatives
Analyze campaign results and provide actionable insights for continuous improvement
What We\'re Looking For
Proven success in B2B marketing and demand generation
Demonstrated ability to build strategy and execute at a tactical level
Strong understanding of digital marketing ecosystems and marketing technology platforms
Experience developing content strategies that align with ABM and revenue goals
Analytical mindset with comfort interpreting data from multiple sources
Exceptional written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Confident decision-maker with strong collaboration and leadership skills
Self-motivated, growth-oriented professional
#J-18808-Ljbffr