Company Overview
We are Gallo, a family‑owned company with a 90‑plus year legacy, consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands across wine, malt, spirits, and ready‑to‑drink beverages, including the #1 wine and spirits brands in the U.S. – Barefoot Wine & High Noon. Gallo is the official sponsor of the NFL, NHL, UFC, and PGA of America.
Job Details Job Req ID: 106859 Job Type: Full‑time Work Category: Hybrid Telecommute Application Close Date: 03/05/2026 Sponsorship: Not Available Compensation: $113,400 – $170,200
What You’ll Do We’re looking for a strategic, curious leader to shape Gallo’s social platform strategy and drive culturally relevant, scalable, consumer‑first content across channels. You’ll lead a team of social and content specialists, maintain deep platform expertise, and partner with Brand, Creative, Media, PR, Legal, MarTech, and Consumer Engagement to ensure cohesive execution.
Build organic content ecosystems and guide creator partnerships.
Advise on social SEO, discoverability, and translate trends into testable experiments.
Own governance and operating standards – social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships.
Set community management expectations for on‑brand, timely audience engagement.
Monitor sentiment, mentor specialists on integrated brand strategies, and maintain a forward‑looking view on platform shifts, alpha/beta opportunities, and AI‑enabled content and listening tools.
Use insights, benchmarking, and performance data to drive continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence.
What You’ll Need
Bachelor’s degree plus 6 years of social media marketing, content strategy, content marketing, or digital marketing experience with increasing responsibility; OR Bachelor’s degree plus 5 years of Gallo sales, digital marketing, advertising, public relations or account management experience, including 4 years of social media marketing management; OR high school diploma plus 9 years of relevant experience.
Proven supervisory experience and the ability to develop employees.
Strong delegation, direction, problem‑solving, conflict de‑escalation, and professional communication skills.
Expertise in using social media platforms, community management tools, and strong analytical skills for data‑driven decisions.
Ability to travel up to 5% of the time for onboarding, training, meetings, and events.
Must be 18 years or older.
How You’ll Stand Out
Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations, or account management experience, including 5 years of social media marketing management; OR Bachelor’s degree plus 7 years of Gallo sales, digital marketing, advertising, PR, or account management experience including 4 years of social media marketing management.
Experience with social media in an alcohol beverage or CPG company.
Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and best practices.
Familiarity with web, search, and zero‑click trends and how social intersects with SEO.
Strong understanding of creator ecosystems and experience engaging or managing creators.
Ability to evaluate content for quality, cultural relevance, and brand alignment.
Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).
Benefits & Perks Competitive compensation, perks, and a culture that supports well‑being. Benefits include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Detailed information will be provided before your first interview.
Fine Print
Gallo does not sponsor employment‑based visas for this position now or in the future.
Actual compensation within the range will be determined by factors such as education, experience, knowledge, skills, and internal equity, and may include bonuses, incentive plans, or participation in tasting room tip pools.
The position will be based in the specified location(s) with occasional telecommuting; applicants are expected to live within commuting distance.
Job postings are open to internal candidates for a minimum of 5 days and external candidates for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on any protected characteristic. Gallo complies with state and local laws prohibiting discrimination for lawful out‑of‑work behavior and for individuals with criminal histories. Gallo provides reasonable accommodation for candidates with disabilities. Gallo is enrolled in the Department of Homeland Security’s E‑Verify program and will use it to verify employment eligibility of newly hired employees as required.
Right to Work. Employee Polygraph Protection Act.
#J-18808-Ljbffr
Job Details Job Req ID: 106859 Job Type: Full‑time Work Category: Hybrid Telecommute Application Close Date: 03/05/2026 Sponsorship: Not Available Compensation: $113,400 – $170,200
What You’ll Do We’re looking for a strategic, curious leader to shape Gallo’s social platform strategy and drive culturally relevant, scalable, consumer‑first content across channels. You’ll lead a team of social and content specialists, maintain deep platform expertise, and partner with Brand, Creative, Media, PR, Legal, MarTech, and Consumer Engagement to ensure cohesive execution.
Build organic content ecosystems and guide creator partnerships.
Advise on social SEO, discoverability, and translate trends into testable experiments.
Own governance and operating standards – social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships.
Set community management expectations for on‑brand, timely audience engagement.
Monitor sentiment, mentor specialists on integrated brand strategies, and maintain a forward‑looking view on platform shifts, alpha/beta opportunities, and AI‑enabled content and listening tools.
Use insights, benchmarking, and performance data to drive continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence.
What You’ll Need
Bachelor’s degree plus 6 years of social media marketing, content strategy, content marketing, or digital marketing experience with increasing responsibility; OR Bachelor’s degree plus 5 years of Gallo sales, digital marketing, advertising, public relations or account management experience, including 4 years of social media marketing management; OR high school diploma plus 9 years of relevant experience.
Proven supervisory experience and the ability to develop employees.
Strong delegation, direction, problem‑solving, conflict de‑escalation, and professional communication skills.
Expertise in using social media platforms, community management tools, and strong analytical skills for data‑driven decisions.
Ability to travel up to 5% of the time for onboarding, training, meetings, and events.
Must be 18 years or older.
How You’ll Stand Out
Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations, or account management experience, including 5 years of social media marketing management; OR Bachelor’s degree plus 7 years of Gallo sales, digital marketing, advertising, PR, or account management experience including 4 years of social media marketing management.
Experience with social media in an alcohol beverage or CPG company.
Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and best practices.
Familiarity with web, search, and zero‑click trends and how social intersects with SEO.
Strong understanding of creator ecosystems and experience engaging or managing creators.
Ability to evaluate content for quality, cultural relevance, and brand alignment.
Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).
Benefits & Perks Competitive compensation, perks, and a culture that supports well‑being. Benefits include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Detailed information will be provided before your first interview.
Fine Print
Gallo does not sponsor employment‑based visas for this position now or in the future.
Actual compensation within the range will be determined by factors such as education, experience, knowledge, skills, and internal equity, and may include bonuses, incentive plans, or participation in tasting room tip pools.
The position will be based in the specified location(s) with occasional telecommuting; applicants are expected to live within commuting distance.
Job postings are open to internal candidates for a minimum of 5 days and external candidates for a minimum of 3 days.
Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on any protected characteristic. Gallo complies with state and local laws prohibiting discrimination for lawful out‑of‑work behavior and for individuals with criminal histories. Gallo provides reasonable accommodation for candidates with disabilities. Gallo is enrolled in the Department of Homeland Security’s E‑Verify program and will use it to verify employment eligibility of newly hired employees as required.
Right to Work. Employee Polygraph Protection Act.
#J-18808-Ljbffr