Marketing Assistant- Genesco Brands Group

The Marketing Assistant supports the execution of integrated brand initiatives across social media, influencer partnerships, events, product marketing, and showroom operations. This role helps drive brand visibility and sales growth by sourcing creators and affiliates, supporting TikTok Shop strategy, coordinating trade shows and events, and assisting with photoshoots and campaign development. The Marketing Assistant also contributes to product marketing efforts, including style naming and packaging alignment—while maintaining organized tracking systems, presentations, and cross‑functional collaboration with Sales, Product, and Marketing teams. The ideal candidate is detail‑oriented, trend‑savvy, highly organized, and passionate about fashion and footwear marketing.

Job Responsibilities Develop brands' presence on social media

Source creators for various brand partnerships including seeding, paid promotions, and event marketing

Create seasonal product menus for each brand to support outreach to talent for seeding campaigns

Maintain database of creators/athletes/artists for potential campaigns

Assist with creating social media recaps after events highlighting reach/engagement

Assist with daily operations of TikTok Shop including reviewing seeding requests

Actively stay up-to-date on the latest social media trends and provide input on how to expand presence across brands

Support trade shows and events

Assist with administrative tasks for trade shows and events i.e. ordering décor and furniture at direction of Sr. Marketing Manager

Assist with event operations ensuring run-of-show is on track

Maintain task lists to track progress ahead of events

Actively brainstorm creative ideas for new events and activations to drive brand growth

Support photoshoot and campaign development

Assist with ensuring Deliverables Matrix is completed by Sales team in order to identify styles for shot list and overall co-op marketing needs

Partner with Marketing Coordinator and Product team on sample coordination

Assist with styling, procuring wardrobe, creating outfit one‑sheets, and supporting on‑set

Manage prop and accessory procurement in partnership with Marketing Coordinator

Presentations

Support leadership team by creating and updating presentations for executive-level meetings

Support Data Insights and Product teams by assisting with market research presentations

Assist with product marketing

Assist with naming styles

Assign packaging to styles based on features, benefits, technology, etc.

Collaborate and brainstorm concepts for technology names

Showrooms

Partner with Marketing Coordinator and Sales Operations Assistant to refresh showroom displays and mannequins

Manage sample requests from licensors for their showrooms

Job Requirements

Bachelor's or Associates degree in marketing, fashion, business, or a related field

0-2 years experience in fashion, brand, or social media marketing (internships acceptable)

Social media savvy and up-to-date on latest fashion trends

Proficient in Microsoft Outlook, PowerPoint, and Excel.

Proficiency in Adobe Illustrator, InDesign, Photoshop a plus

Rodeo/equestrian experience is a plus, but not required

Skills

Adaptable with strong problem‑solving skills

Friendly and well‑spoken; ability to communicate professionally with leadership and external partners

Creative, energetic, and enthusiastic about fashion/footwear

Professional written communication (email, presentations, etc.)

High level of organization; ability to keep self and others on track

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