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Regional Sales Manager

Cipriani, New York, New York, us, 10261

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Cipriani is a globally respected hospitality brand with a legacy of Italian excellence. Cipriani Food was born in the mid-eighties at the behest of Arrigo Cipriani. Originally a laboratory for the production of bread, pasta and desserts served at the Cipriani restaurants. Subsequently the founder Arrigo Cipriani decided to expand the production capacity. Attention to every detail and an uninterrupted process in the search for the highest quality in our products characterize our corporate mission. In every package of our pasta, besides the delicacy, the subtlety and the extraordinary elasticity, there is also the whole gastronomic culture and hospitality developed in almost 90 years of success in the restaurant business.

POSITION PURPOSE: The Regional Sales Manager is a hands on, field first sales leader focused on selling, opening accounts, and driving depletions on the East Coast. This is a high autonomy, field-based role with a strong expectation of being in the market every day. The role requires deep on the street execution, strong distributor management, and the ability to leverage National and Regional Account relationships while ensuring flawless, measurable local execution. This is not a desk role. Success is measured by revenue, depletions, new accounts, and execution quality, with clear KPIs and direct accountability for results.

ESSENTIAL FUNCTIONS AND DUTIES:

Actively sell Cipriani Drinks and Cipriani Food across the East Coast, personally calling on accounts and leading from the front

Open new on premise and off premise accounts, from initial pitch through first order and repeat placements

Drive sell-in, sell-through, and depletions, with a focus on velocity, not just placement

Conduct tastings, trainings, menu placements, and market activations, designed to convert listings into sustained volume

Be physically present in the market 4–5 days per week in a fast-paced, field intensive environment

Work side by side with distributor sales teams, earning mindshare through credibility and consistent market presence

Drive accountability on distribution, pricing, visibility, and execution, influencing without direct authority

Identify gaps and correct execution issues quickly, in real time and on the street

Ensure agreed priorities are implemented in the market, measured through execution quality and depletion results

Leverage existing National and Regional Account relationships to accelerate local market wins

Support National Account programs at the local market level, ensuring corporate agreements translate into real placements and volume

Ensure national listings translate into real placements and volume, not just paper wins

Act as the bridge between corporate agreements and street execution, balancing national priorities with local market realities

Sell Cipriani Drinks and Cipriani Food together whenever possible, maximizing total account value

Maximize brand presence across restaurants, hotels, hospitality groups, and premium retail, positioning Cipriani as a unified luxury brand

Present one unified brand to the market, with consistent standards of execution

Track sales performance, depletions, and execution KPIs, with disciplined follow through

Provide accurate forecasts and market feedback, grounded in real time field insight

Support regional and national commercial initiatives, while maintaining ownership of territory level results

Territory revenue and depletions

National Account execution at market level

Brand visibility and presence

KNOWLEDGE, EXPERIENCE AND SKILLS:

5+ years of field sales experience in beverage, food, wine & spirits, or premium CPG

Proven track record of opening accounts and driving depletions in competitive premium environments

Strong East Coast distributor and on premise network

Experience working with National or Regional Accounts

Hunter mentality with a strong execution focus and comfort being measured on results

Ability to sell independently and close business with minimal day to day oversight

Strong relationship building and communication skills across distributor, operator, and corporate stakeholders

Results driven, accountable, and highly organized in a high autonomy role

Willingness to travel extensively within the East Coast

Comfortable working in a dual portfolio environment (Food + Drinks)

Premium or luxury brand experience preferred

THIS ROLE IS NOT SUITABLE FOR CANDIDATES WHO

Prefer office based or purely strategic roles

Do not enjoy direct selling and field execution

Are uncomfortable being measured on sales results

INTENT AND FUNCTION OF JOB DESCRIPTIONS All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer.

Cipriani is an equal opportunity employer. #J-18808-Ljbffr