Associate Director for Campus Visit Experience
Alfred University, Alfred, New York, United States
The Associate Director for Campus Experience is a senior member of the enrollment leadership team responsible for the development, and execution of a comprehensive campus visit and event experience for prospective students and families. This role provides leadership for the daily operations of the campus visit program, supervises professional enrollment staff and student ambassadors, and ensures an innovative, welcoming, and high-impact experience across all recruitment touchpoints. The Associate Director leads the planning and delivery of on-campus and virtual recruitment programming, oversees front-line campus experience operations in Alumni Hall and other event locations, and uses institutional data and assessment to continually enhance the visitor experience. This position also leads the institution's ZeeMee social engagement platform strategy to strengthen digital engagement and yield throughout the enrollment funnel.
Salary:
$46,288.99-$48,954.26 Annually
Essential Job Functions/Primary Responsibilities
Leadership & Supervision:
Provide direct supervision, mentoring, and professional development for enrollment staff members assigned to campus visits, events, and campus experience operations
Recruit, hire, train, schedule, and supervise all student ambassadors and front desk student staff; provide ongoing coaching, performance evaluation, and leadership development opportunities
Oversee staffing plans and daily coverage for the front desk and lobby operations to ensure a consistently high-quality visitor experience
Campus Visits & Events Strategy:
Develop, coordinate, and implement an annual calendar of on-campus and virtual recruitment events including Open Houses, Accepted Student Days, counselor programs, and specialty visit programs
Partner with Deans, faculty, Student Experience units, and enrollment colleagues each year to assess prior cycles, recommend improvements, and design future programming aligned with institutional priorities
Create and refine programs, policies, and workflows that ensure exceptional service and a seamless experience for individual visitors, families, and group visits
Serve as the primary institutional contact for all admissions-related visits and events, acting as liaison with prospective students and families, faculty, staff, alumni, presenters, vendors, and campus partners
Coordinate all aspects of daily visit programming, including individual visits, high school and special group visits, information sessions, counselor experiences, virtual visits, and specialty programming
Collaborate closely with specialty enrollment areas (arts, international, transfer, graduate, financial aid) to design tailored visit and event opportunities that support recruitment goals
Work in partnership with Summer Programs and other campus units to expand visit opportunities for students both on and off campus
Assessments, Data & Continuous Improvement:
Analyze visit and event participation data, survey feedback, and yield outcomes to evaluate effectiveness and inform strategic enhancements
Regularly assess tour messaging, tour routes, presentation content, and visitor flow to ensure consistency, accuracy, and strong institutional storytelling
Maintain and update admissions presentation materials and digital content to ensure accuracy, relevance, and alignment with enrollment messaging
Oversee and maintain the Campus Visit Portal and registration systems, ensuring timely updates and strong user experience
Social Engagement Platform Leadership:
Serve as the institutional lead for the ZeeMee social engagement platform, developing and executing a strategy to enhance admitted student engagement, community building, and yield
Supervise staff and student moderators supporting ZeeMee engagement, content creation, and community management
Collaborate with Marketing, Communications, and Enrollment Operations to align ZeeMee strategy with recruitment campaigns, communications flow, and institutional branding
Analyze engagement data and outcomes to assess impact and recommend enhancements to digital engagement strategies
Operations & Collaboration:
Work closely with Marketing and Communications and Enrollment Operations to promote all visits, events, and engagement initiatives across channels
Oversee lobby operations and front desk appearance; manage supplies, hospitality services, and visitor amenities to ensure a welcoming environment
Manage assigned budgets related to visits, events, hospitality, and student staffing, ensuring effective stewardship of resources
Present admissions information sessions on-campus, off-campus, and virtually as needed
Provide backup support for the main admissions phone line and front-line services as necessary
Pursue ongoing professional development and remain current with national trends and best practices in campus visits, events, and enrollment engagement
Qualifications - Education & Experience, Knowledge, Skills & Abilities
Progressive experience in admissions, enrollment management, campus visits, or student experience, with demonstrated supervisory experience
Strong leadership and staff supervision skills, with experience managing professional staff and student employees
Excellent organizational, project management, and customer service skills
Ability to communicate effectively and professionally with faculty, staff, students, families, and senior leadership
Strong interpersonal skills with a collaborative and student-centered approach
Creative problem solver with strong attention to detail and ability to manage multiple priorities in high-pressure environments
Working knowledge of Slate and CRM systems preferred
Demonstrated commitment to diversity, equity, and inclusion, including inclusive hiring, training, and supervision of student staff
Formal Education:
Bachelor's Degree required; Master’s Degree in higher education, student affairs, or related field preferred
Experience:
Successful candidate will have at least three+ years of event coordination and customer service experience, ideally in a higher education capacity
Essential Functions:
With or without reasonable accommodations the incumbent must be able to read and write and speak the English language at a college level, be capable of performing sometimes complex mathematical calculations, statistical calculations and other higher mathematical operations, must be able to communicate with all levels of the institution in written and spoken form. The individual must be able to work independently. The ability to maintain regular and prompt attendance is essential to the successful performance of this position. Other essential functions may be required. A valid driver's license is required.
Physical Environment:
The position may require the incumbent to walk outdoors in all types of weather to other buildings or offices located on the campus. The Campus is located in an area that contains numerous hills and slopes and may not always be fully accessible for mobility impaired individuals.
Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law.
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Salary:
$46,288.99-$48,954.26 Annually
Essential Job Functions/Primary Responsibilities
Leadership & Supervision:
Provide direct supervision, mentoring, and professional development for enrollment staff members assigned to campus visits, events, and campus experience operations
Recruit, hire, train, schedule, and supervise all student ambassadors and front desk student staff; provide ongoing coaching, performance evaluation, and leadership development opportunities
Oversee staffing plans and daily coverage for the front desk and lobby operations to ensure a consistently high-quality visitor experience
Campus Visits & Events Strategy:
Develop, coordinate, and implement an annual calendar of on-campus and virtual recruitment events including Open Houses, Accepted Student Days, counselor programs, and specialty visit programs
Partner with Deans, faculty, Student Experience units, and enrollment colleagues each year to assess prior cycles, recommend improvements, and design future programming aligned with institutional priorities
Create and refine programs, policies, and workflows that ensure exceptional service and a seamless experience for individual visitors, families, and group visits
Serve as the primary institutional contact for all admissions-related visits and events, acting as liaison with prospective students and families, faculty, staff, alumni, presenters, vendors, and campus partners
Coordinate all aspects of daily visit programming, including individual visits, high school and special group visits, information sessions, counselor experiences, virtual visits, and specialty programming
Collaborate closely with specialty enrollment areas (arts, international, transfer, graduate, financial aid) to design tailored visit and event opportunities that support recruitment goals
Work in partnership with Summer Programs and other campus units to expand visit opportunities for students both on and off campus
Assessments, Data & Continuous Improvement:
Analyze visit and event participation data, survey feedback, and yield outcomes to evaluate effectiveness and inform strategic enhancements
Regularly assess tour messaging, tour routes, presentation content, and visitor flow to ensure consistency, accuracy, and strong institutional storytelling
Maintain and update admissions presentation materials and digital content to ensure accuracy, relevance, and alignment with enrollment messaging
Oversee and maintain the Campus Visit Portal and registration systems, ensuring timely updates and strong user experience
Social Engagement Platform Leadership:
Serve as the institutional lead for the ZeeMee social engagement platform, developing and executing a strategy to enhance admitted student engagement, community building, and yield
Supervise staff and student moderators supporting ZeeMee engagement, content creation, and community management
Collaborate with Marketing, Communications, and Enrollment Operations to align ZeeMee strategy with recruitment campaigns, communications flow, and institutional branding
Analyze engagement data and outcomes to assess impact and recommend enhancements to digital engagement strategies
Operations & Collaboration:
Work closely with Marketing and Communications and Enrollment Operations to promote all visits, events, and engagement initiatives across channels
Oversee lobby operations and front desk appearance; manage supplies, hospitality services, and visitor amenities to ensure a welcoming environment
Manage assigned budgets related to visits, events, hospitality, and student staffing, ensuring effective stewardship of resources
Present admissions information sessions on-campus, off-campus, and virtually as needed
Provide backup support for the main admissions phone line and front-line services as necessary
Pursue ongoing professional development and remain current with national trends and best practices in campus visits, events, and enrollment engagement
Qualifications - Education & Experience, Knowledge, Skills & Abilities
Progressive experience in admissions, enrollment management, campus visits, or student experience, with demonstrated supervisory experience
Strong leadership and staff supervision skills, with experience managing professional staff and student employees
Excellent organizational, project management, and customer service skills
Ability to communicate effectively and professionally with faculty, staff, students, families, and senior leadership
Strong interpersonal skills with a collaborative and student-centered approach
Creative problem solver with strong attention to detail and ability to manage multiple priorities in high-pressure environments
Working knowledge of Slate and CRM systems preferred
Demonstrated commitment to diversity, equity, and inclusion, including inclusive hiring, training, and supervision of student staff
Formal Education:
Bachelor's Degree required; Master’s Degree in higher education, student affairs, or related field preferred
Experience:
Successful candidate will have at least three+ years of event coordination and customer service experience, ideally in a higher education capacity
Essential Functions:
With or without reasonable accommodations the incumbent must be able to read and write and speak the English language at a college level, be capable of performing sometimes complex mathematical calculations, statistical calculations and other higher mathematical operations, must be able to communicate with all levels of the institution in written and spoken form. The individual must be able to work independently. The ability to maintain regular and prompt attendance is essential to the successful performance of this position. Other essential functions may be required. A valid driver's license is required.
Physical Environment:
The position may require the incumbent to walk outdoors in all types of weather to other buildings or offices located on the campus. The Campus is located in an area that contains numerous hills and slopes and may not always be fully accessible for mobility impaired individuals.
Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law.
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