Marketing Communications Specialist, Consultant
Blue Shield of CA, Springfield Meadows, California, United States
Your Role
The Pharmacy Market Experience team is responsible for the production and management of pharmacy-related marketing communications and digital/mobile experience across Blue Shield of California lines of business. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Pharmacy Market Experience. In this role, you will be responsible for leading the development, implementation, stabilization and continued oversight of delegated pharmacy communications, as well as enhancing line of business (LOB) marketing communications through content strategy development, supporting cross-team collaboration related to B2B and sales enablement communications, and managing annual and ad hoc pharmacy marketing/operational communications and pharmacy digital initiatives/programs.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
Requires at least 7 years of prior relevant experience
Requires prior experience in development and management of healthcare and pharmacy-related communications, product and marketing campaign materials, with demonstrated experience producing government program member communications
Requires prior experience as a copy editor, content strategist and strong project management capabilities to ensure efficient management and implementation of projects with competing priorities
Requires deep experience using project management apps/tools (i.e., Asana, Monday.com, Smartsheet, etc.), DAM/digital creative platforms (i.e. Adobe Experience Manager, Figma, Wordpress, etc.), Jira/GRID/Confluence and ability to lead projects/sprints using Agile principles
Requires experience in vendor management, including recent or current hands‑on experience in end‑to‑end communications implementation and print production processes
Requires knowledge and experience in digital content and campaign development, strategy and techniques to optimize the digital experience
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Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
Requires at least 7 years of prior relevant experience
Requires prior experience in development and management of healthcare and pharmacy-related communications, product and marketing campaign materials, with demonstrated experience producing government program member communications
Requires prior experience as a copy editor, content strategist and strong project management capabilities to ensure efficient management and implementation of projects with competing priorities
Requires deep experience using project management apps/tools (i.e., Asana, Monday.com, Smartsheet, etc.), DAM/digital creative platforms (i.e. Adobe Experience Manager, Figma, Wordpress, etc.), Jira/GRID/Confluence and ability to lead projects/sprints using Agile principles
Requires experience in vendor management, including recent or current hands‑on experience in end‑to‑end communications implementation and print production processes
Requires knowledge and experience in digital content and campaign development, strategy and techniques to optimize the digital experience
#J-18808-Ljbffr