Job Title:
Brand Manager, Asian Products
Department:
Marketing
Location:
On-site (Commerce, CA)
Direct Report To:
VP of Marketing Innovation
Direct Reports:
None
Who We Are CP Foods North America is expanding rapidly within the U.S. frozen and Asian foods categories, bringing high-quality, globally inspired cuisine to mainstream retailers.
Authentic Asia
is a strategic growth platform for the company, supported by ongoing innovation investment and expanding national distribution. This role offers the opportunity to help scale a brand at a pivotal growth stage while working closely with cross-functional teams and senior leadership
Why This Role Matters The Brand Manager will play a central role in shaping the future of the Authentic Asia brand by helping translate consumer insights into strong products, clear brand positioning, and effective go-to-market execution. This role is designed for a marketer who enjoys balanced ownership — contributing to strategy while working closely with Sales, R&D, Supply Chain, and agency partners to bring ideas to life. Success in this role comes from focusing on the highest-impact initiatives, not managing every detail independently.
Key Areas of Responsibility Brand Planning & Insights
Support development of annual brand plans aligned with growth objectives
Analyze consumer, category, and syndicated data to identify opportunities
Help translate insights into actionable brand and portfolio initiatives
Partner with R&D to advance new products from concept through launch
Contribute to innovation business cases and commercialization planning
Ensure products align with brand positioning and consumer expectations
Commercial & Cross-Functional Collaboration
Work closely with Sales to support distribution and retail execution
Contribute to customer-facing selling stories and presentations
Coordinate with Supply Chain and operations to support launch readiness
Marketing & Agency Management
Support development of integrated marketing programs across digital and shopper channels
Manage agency partners to ensure creative output aligns with brand direction
Track performance and help optimize marketing investments
Performance Tracking
Monitor brand health, innovation performance, and key KPIs
Analyze Circana and internal sales data to inform recommendations
Share insights with leadership to support decision-making
What Success Looks Like
Successful launch and support of new products
Improved retail execution and baseline performance
Clear, consistent brand messaging across channels
Strong collaboration with cross-functional partners
Increasing confidence operating as a brand business owner
What We’re Looking For Required Experience
5+ years of CPG brand management experience
Proven leadership of cross-functional NPD with R&D (concept to launch)
Hands‑on experience managing full P&L
Experience managing SKUs in major national retailers
Proficiency in syndicated data (e.g., Circana) and KPI‑driven decision making
Experience partnering with external advertising & design agencies
Preferred Experience
Experience in frozen or refrigerated food categories
Experience launching products in club or mass retail channels
Background in multicultural or Asian food brands
Experience managing innovation pipelines or long‑term portfolio strategy
Strong business and analytical mindset
Organized, pragmatic, and able to prioritize
Collaborative and comfortable influencing without authority
Action‑oriented with a clear sense of ownership
Able to translate data into clear, practical recommendations
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Brand Manager, Asian Products
Department:
Marketing
Location:
On-site (Commerce, CA)
Direct Report To:
VP of Marketing Innovation
Direct Reports:
None
Who We Are CP Foods North America is expanding rapidly within the U.S. frozen and Asian foods categories, bringing high-quality, globally inspired cuisine to mainstream retailers.
Authentic Asia
is a strategic growth platform for the company, supported by ongoing innovation investment and expanding national distribution. This role offers the opportunity to help scale a brand at a pivotal growth stage while working closely with cross-functional teams and senior leadership
Why This Role Matters The Brand Manager will play a central role in shaping the future of the Authentic Asia brand by helping translate consumer insights into strong products, clear brand positioning, and effective go-to-market execution. This role is designed for a marketer who enjoys balanced ownership — contributing to strategy while working closely with Sales, R&D, Supply Chain, and agency partners to bring ideas to life. Success in this role comes from focusing on the highest-impact initiatives, not managing every detail independently.
Key Areas of Responsibility Brand Planning & Insights
Support development of annual brand plans aligned with growth objectives
Analyze consumer, category, and syndicated data to identify opportunities
Help translate insights into actionable brand and portfolio initiatives
Partner with R&D to advance new products from concept through launch
Contribute to innovation business cases and commercialization planning
Ensure products align with brand positioning and consumer expectations
Commercial & Cross-Functional Collaboration
Work closely with Sales to support distribution and retail execution
Contribute to customer-facing selling stories and presentations
Coordinate with Supply Chain and operations to support launch readiness
Marketing & Agency Management
Support development of integrated marketing programs across digital and shopper channels
Manage agency partners to ensure creative output aligns with brand direction
Track performance and help optimize marketing investments
Performance Tracking
Monitor brand health, innovation performance, and key KPIs
Analyze Circana and internal sales data to inform recommendations
Share insights with leadership to support decision-making
What Success Looks Like
Successful launch and support of new products
Improved retail execution and baseline performance
Clear, consistent brand messaging across channels
Strong collaboration with cross-functional partners
Increasing confidence operating as a brand business owner
What We’re Looking For Required Experience
5+ years of CPG brand management experience
Proven leadership of cross-functional NPD with R&D (concept to launch)
Hands‑on experience managing full P&L
Experience managing SKUs in major national retailers
Proficiency in syndicated data (e.g., Circana) and KPI‑driven decision making
Experience partnering with external advertising & design agencies
Preferred Experience
Experience in frozen or refrigerated food categories
Experience launching products in club or mass retail channels
Background in multicultural or Asian food brands
Experience managing innovation pipelines or long‑term portfolio strategy
Strong business and analytical mindset
Organized, pragmatic, and able to prioritize
Collaborative and comfortable influencing without authority
Action‑oriented with a clear sense of ownership
Able to translate data into clear, practical recommendations
#J-18808-Ljbffr