Senior Marketing Data & Activation Engineer
The Intersect Group, Brentwood, Tennessee, United States, 37027
Senior Marketing Data & Activation Engineer (ESP Migration Enablement) – Contract | 6 Months (Extension Possible) | $40–50/hr | Onsite 4 Days/Week in Brentwood, TN
Company Overview At The Intersect Group, we partner with forward-thinking organizations that use data to drive smarter, more personalized customer experiences. Our clients operate at the intersection of marketing, technology, and analytics, valuing precision, collaboration, and accountability. This opportunity supports a large-scale marketing technology transformation where data integrity, trust, and activation excellence are critical to success.
Role Summary The Senior Marketing Data & Activation Engineer plays a pivotal role in ensuring accurate, reliable, and scalable marketing activation during and after an ESP migration from Adobe Campaign Classic to Zeta. This role serves as a bridge between Marketing, IT, and Analytics—owning data correctness, audience parity, identity resolution, and measurement confidence.
In this role, you will validate data flows, troubleshoot audience discrepancies, and enable trusted personalization, triggered journeys, and performance reporting. Your work will directly impact marketing effectiveness, compliance, and leadership confidence in campaign results.
Key Responsibilities
Analyze and map Adobe Campaign Classic schemas to Zeta data structures to ensure accurate migration and activation
Validate audience parity during parallel ESP runs and resolve count or eligibility discrepancies
Partner with IT and vendors to troubleshoot data, API, and integration issues impacting activation
Monitor and govern identity resolution, consent, preferences, and audience hygiene post-migration
Prepare and validate customer attributes and event data for personalization, lifecycle, and triggered campaigns
Reconcile campaign performance and event data across Zeta, Adobe Analytics, and Finance/Analytics outputs
Support experimentation, control group design, and test-and-learn measurement strategies
Build and automate tracking, validation, and data health reporting to ensure ongoing stability
Key Requirements
5+ years of experience in marketing data engineering, ESP data, or activation-focused roles (open to strong candidates with 2–3+ years of relevant experience)
Advanced SQL expertise, including joins, deduplication, and window functions; experience with Python, Spark, or similar tools strongly preferred
Hands‑on experience with Adobe Campaign Classic (custom tables, workflow-based processing)
Hands‑on experience with Zeta, including audience/event modeling, identity resolution, and batch vs. real-time ingestion
Strong understanding of web, app, and clickstream event data, APIs, and JSON payloads (conceptual level)
Experience collaborating with IT, analytics, and data science teams to activate AI/ML‑driven campaigns
Proven ability to investigate complex data issues, document findings, and communicate clearly with both technical and non-technical stakeholders
Additional Details This role focuses on
marketing activation, automation, and data correctness . It does
not
involve front‑end or back‑end application development, infrastructure ownership, cloud administration, or building machine learning models.
Interview Process
First Round: Hiring Manager and Director (in‑person preferred; Teams available)
Second Round: VP (Teams)
Final Round: CMO (Teams)
Call to Action If you thrive at the intersection of marketing data, activation, and measurement—and want to play a critical role in a high‑impact ESP migration we’d love to connect. Apply today with your resume and contact information to start the conversation with The Intersect Group.
#J-18808-Ljbffr
Company Overview At The Intersect Group, we partner with forward-thinking organizations that use data to drive smarter, more personalized customer experiences. Our clients operate at the intersection of marketing, technology, and analytics, valuing precision, collaboration, and accountability. This opportunity supports a large-scale marketing technology transformation where data integrity, trust, and activation excellence are critical to success.
Role Summary The Senior Marketing Data & Activation Engineer plays a pivotal role in ensuring accurate, reliable, and scalable marketing activation during and after an ESP migration from Adobe Campaign Classic to Zeta. This role serves as a bridge between Marketing, IT, and Analytics—owning data correctness, audience parity, identity resolution, and measurement confidence.
In this role, you will validate data flows, troubleshoot audience discrepancies, and enable trusted personalization, triggered journeys, and performance reporting. Your work will directly impact marketing effectiveness, compliance, and leadership confidence in campaign results.
Key Responsibilities
Analyze and map Adobe Campaign Classic schemas to Zeta data structures to ensure accurate migration and activation
Validate audience parity during parallel ESP runs and resolve count or eligibility discrepancies
Partner with IT and vendors to troubleshoot data, API, and integration issues impacting activation
Monitor and govern identity resolution, consent, preferences, and audience hygiene post-migration
Prepare and validate customer attributes and event data for personalization, lifecycle, and triggered campaigns
Reconcile campaign performance and event data across Zeta, Adobe Analytics, and Finance/Analytics outputs
Support experimentation, control group design, and test-and-learn measurement strategies
Build and automate tracking, validation, and data health reporting to ensure ongoing stability
Key Requirements
5+ years of experience in marketing data engineering, ESP data, or activation-focused roles (open to strong candidates with 2–3+ years of relevant experience)
Advanced SQL expertise, including joins, deduplication, and window functions; experience with Python, Spark, or similar tools strongly preferred
Hands‑on experience with Adobe Campaign Classic (custom tables, workflow-based processing)
Hands‑on experience with Zeta, including audience/event modeling, identity resolution, and batch vs. real-time ingestion
Strong understanding of web, app, and clickstream event data, APIs, and JSON payloads (conceptual level)
Experience collaborating with IT, analytics, and data science teams to activate AI/ML‑driven campaigns
Proven ability to investigate complex data issues, document findings, and communicate clearly with both technical and non-technical stakeholders
Additional Details This role focuses on
marketing activation, automation, and data correctness . It does
not
involve front‑end or back‑end application development, infrastructure ownership, cloud administration, or building machine learning models.
Interview Process
First Round: Hiring Manager and Director (in‑person preferred; Teams available)
Second Round: VP (Teams)
Final Round: CMO (Teams)
Call to Action If you thrive at the intersection of marketing data, activation, and measurement—and want to play a critical role in a high‑impact ESP migration we’d love to connect. Apply today with your resume and contact information to start the conversation with The Intersect Group.
#J-18808-Ljbffr