Ziegler Companies is seeking a dynamic and creative Digital Marketing & CRM Specialist with expertise in marketing automation and reporting that surrounds marketing attribution. The ideal candidate will be passionate about leveraging digital platforms to drive brand awareness, engagement, and conversions. This role requires a strong understanding of the CRM and marketing automation tools to optimize campaigns and achieve business objectives.
The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration between dealership business units and external parties. Strong project management and leadership skills are also critical, as the Digital Marketing & CRM Specialist directs efforts for multiple digital channels simultaneously.
Responsibilities
Collaborate closely with Marketing Project Managers, Data Team, Divisional Leaders to align digital initiatives with overall business goals and campaigns
Implement and manage marketing automation workflows and sequences using HubSpot, including end-to-end automation support
Segment audiences and personalize communications to enhance lead nurturing, customer retention, and conversion rates
Continuously optimize automation processes, A/B test messaging, and workflows to maximize efficiency and ROI
Monitor KPI's such as reach, engagement, conversation rates, and ROI to measure the effectiveness of digital marketing initiatives
Prepare comprehensive reports and insights to present findings, trends, and recommendations to business partners.
Provide insights and recommendations to inform strategic decision‑making and campaign planning
Maintain and optimize the health of our sales funnel in CRM.
Baseline knowledge of Caterpillar Excellence Programs and ongoing support of customer data conformance projects
Collaborate with sales teams to increase customer engagement in digital channels
Optimize all digital tools to fullest capabilities, including but not limited to, HubSpot, ZeroBounce, D365, CloudLink, and Phone Validator.
Ensuring correct customer, contact, and equipment properties are being utilized on all Marketing assets (forms, landing pages, etc) within HubSpot.
Qualifications
Bachelor's degree in Marketing, Communications, Business Administration or related field (Agriculture or Construction knowledge is preferred)
Proven experience (2+ years) in digital marketing with a focus on marketing automation and CRM management
Strong proficiency in analytics tools, HubSpot, and CloudLink, and Dynamics
Demonstrated ability to produce reporting on lead attribution and campaign performance metrics
Excellent verbal communication skills with a keen eye for detail and creativity
Analytical mindset with the ability to interpret data, generate insights, and make data‑driven decisions
Experience in Google Analytics, Social Media Marketing, or Marketing Automation platforms
Ability to multitask, and thrive in a fast‑paced, deadline driven environment
Strong collaborative and interpersonal skills with the ability to work effectively in cross‑functional teams
Travel
Up to 10% travel
Minimum Physical Requirements
Standing, walking, using hands, talking, and hearing.
Working Conditions may be indoor and/or outdoor.
SEE YOURSELF AT ZIEGLER Founded in 1914, Ziegler is a third‑generation, family‑owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy – if the customer is successful – then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!
$71,400.00 to $89,250.00
Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant's location. Along with competitive pay, full time positions are benefits eligible which includes:
Benefits
Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax‑free each year
Short‑Term and Long‑Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
At Ziegler Inc. we're committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration between dealership business units and external parties. Strong project management and leadership skills are also critical, as the Digital Marketing & CRM Specialist directs efforts for multiple digital channels simultaneously.
Responsibilities
Collaborate closely with Marketing Project Managers, Data Team, Divisional Leaders to align digital initiatives with overall business goals and campaigns
Implement and manage marketing automation workflows and sequences using HubSpot, including end-to-end automation support
Segment audiences and personalize communications to enhance lead nurturing, customer retention, and conversion rates
Continuously optimize automation processes, A/B test messaging, and workflows to maximize efficiency and ROI
Monitor KPI's such as reach, engagement, conversation rates, and ROI to measure the effectiveness of digital marketing initiatives
Prepare comprehensive reports and insights to present findings, trends, and recommendations to business partners.
Provide insights and recommendations to inform strategic decision‑making and campaign planning
Maintain and optimize the health of our sales funnel in CRM.
Baseline knowledge of Caterpillar Excellence Programs and ongoing support of customer data conformance projects
Collaborate with sales teams to increase customer engagement in digital channels
Optimize all digital tools to fullest capabilities, including but not limited to, HubSpot, ZeroBounce, D365, CloudLink, and Phone Validator.
Ensuring correct customer, contact, and equipment properties are being utilized on all Marketing assets (forms, landing pages, etc) within HubSpot.
Qualifications
Bachelor's degree in Marketing, Communications, Business Administration or related field (Agriculture or Construction knowledge is preferred)
Proven experience (2+ years) in digital marketing with a focus on marketing automation and CRM management
Strong proficiency in analytics tools, HubSpot, and CloudLink, and Dynamics
Demonstrated ability to produce reporting on lead attribution and campaign performance metrics
Excellent verbal communication skills with a keen eye for detail and creativity
Analytical mindset with the ability to interpret data, generate insights, and make data‑driven decisions
Experience in Google Analytics, Social Media Marketing, or Marketing Automation platforms
Ability to multitask, and thrive in a fast‑paced, deadline driven environment
Strong collaborative and interpersonal skills with the ability to work effectively in cross‑functional teams
Travel
Up to 10% travel
Minimum Physical Requirements
Standing, walking, using hands, talking, and hearing.
Working Conditions may be indoor and/or outdoor.
SEE YOURSELF AT ZIEGLER Founded in 1914, Ziegler is a third‑generation, family‑owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy – if the customer is successful – then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!
$71,400.00 to $89,250.00
Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant's location. Along with competitive pay, full time positions are benefits eligible which includes:
Benefits
Health, Dental, Vision and Life Insurance
15 days of PTO your first year, accrual starts day 1
9 paid holidays
401(k) plan with company contribution and match
HSA (Health Savings Account), Ziegler contributes up to $1000 tax‑free each year
Short‑Term and Long‑Term Disability Insurance, FSA & EAP
Paid Parental Leave & Funeral Leave
Fitness membership discount
Education Assistance
At Ziegler Inc. we're committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr