Social Media Strategist
Tom Anelli & Associates, PC, Birmingham, Alabama, United States, 35275
At
Alexander Shunnarah Trial Attorneys , our mission extends beyond just winning cases—we’re delivering justice, providing unparalleled client service, and building a dominant legal brand that drives real impact. Founded on principles of passion, purpose, and an unwavering commitment to justice, we have rapidly expanded our presence nationwide, achieving life‑changing results for our clients.
With a team dedicated to fighting for the rights of the injured and a firm generating nine‑figure revenue, we move fast, make data‑backed decisions, and leverage cutting‑edge technology to maximize efficiency and scale aggressively. Our trajectory continues upward as we expand our impact and redefine what’s possible in the legal industry.
The Social Media Strategist role at Alexander Shunnarah Trial Attorneys is a crucial part of our digital advocacy strategy. This position exists to enhance our brand’s visibility and influence across social media platforms, ensuring our message reaches those who need it most. By combining paid and organic strategies, the Social Media Strategist will expand our reach, engage our audience, and solidify our position as a leader in the legal field. Your efforts will directly impact our ability to connect with clients and convey our fierce commitment to justice.
What you’ll do:
Social Strategy & Planning:
Develop cross‑channel social strategies aligned with brand, case priorities, and campaign goals.
Channel Ownership:
Manage Meta, TikTok, LinkedIn, X/Twitter, and YouTube/Shorts, evaluating emerging platforms to maintain a competitive edge.
Content Calendar & Publishing:
Oversee an integrated calendar and coordinate with teams to publish timely, on‑brand content.
Community Management:
Monitor and engage with audience interactions, ensuring positive brand representation.
Paid Social Strategy & Execution:
Optimize paid campaigns through audience segmentation, retargeting, and dynamic budgeting.
Creative Collaboration:
Partner with creative teams to develop compelling content tailored for various platforms.
Measurement & Analytics:
Implement tracking and analyze key metrics to derive actionable insights for campaign improvements.
What we’re looking for:
Experience:
Proven track record in leading social media strategies across both paid and organic channels.
Platform Expertise:
Strong familiarity with Meta, TikTok, LinkedIn, X/Twitter, and YouTube/Shorts, understanding algorithm nuances.
Analytics & Attribution:
Proficiency in A/B testing, conversion tracking, and engaging with various analytics tools.
Tools:
Experienced in social scheduling, listening tools, UTM building, and dashboard analytics.
Content & Community:
Strong skills in copywriting, briefing, and engaging in reputation management.
Collaboration:
Ability to work cross‑functionally with creative, web, intake, and leadership teams.
Regulated Industry Savvy:
Experience in legal or other regulated sectors is a plus.
Mindset:
Driven, data‑oriented, with a proactive approach and capability to thrive in a fast‑paced, dynamic environment.
Why you should work here:
Dynamic Pace:
We move fast. We optimize relentlessly. We
drive results.
Growth & Evolution:
Be a key player in a
scaling business
where your expertise will shape how we dominate paid social.
Culture of Performance:
We are
data‑obsessed, competitive, and relentless in our pursuit of excellence.
Autonomy & Innovation: If you have an idea to
improve efficiency or scale results , we give you the freedom to test, iterate, and
make it happen.
Continuous Improvement: We don’t settle.
We optimize, refine, and innovate —because standing still is not an option.
Comprehensive medical, dental, and vision coverage
Supplemental insurance options
Disability insurance coverage
Paid maternity leave
Paid holidays and 15 days of paid time off (PTO)
Paid inclement weather days
Support System for Legal Questions
Holiday Parties
Step into a pivotal role where your strategic insights and social media mastery can make a measurable impact. Join Alexander Shunnarah Trial Attorneys and be at the forefront of transforming our digital presence. If you're ready to elevate our brand and connect with a nationwide audience, we invite you to apply and become a part of our journey towards delivering justice.
#J-18808-Ljbffr
Alexander Shunnarah Trial Attorneys , our mission extends beyond just winning cases—we’re delivering justice, providing unparalleled client service, and building a dominant legal brand that drives real impact. Founded on principles of passion, purpose, and an unwavering commitment to justice, we have rapidly expanded our presence nationwide, achieving life‑changing results for our clients.
With a team dedicated to fighting for the rights of the injured and a firm generating nine‑figure revenue, we move fast, make data‑backed decisions, and leverage cutting‑edge technology to maximize efficiency and scale aggressively. Our trajectory continues upward as we expand our impact and redefine what’s possible in the legal industry.
The Social Media Strategist role at Alexander Shunnarah Trial Attorneys is a crucial part of our digital advocacy strategy. This position exists to enhance our brand’s visibility and influence across social media platforms, ensuring our message reaches those who need it most. By combining paid and organic strategies, the Social Media Strategist will expand our reach, engage our audience, and solidify our position as a leader in the legal field. Your efforts will directly impact our ability to connect with clients and convey our fierce commitment to justice.
What you’ll do:
Social Strategy & Planning:
Develop cross‑channel social strategies aligned with brand, case priorities, and campaign goals.
Channel Ownership:
Manage Meta, TikTok, LinkedIn, X/Twitter, and YouTube/Shorts, evaluating emerging platforms to maintain a competitive edge.
Content Calendar & Publishing:
Oversee an integrated calendar and coordinate with teams to publish timely, on‑brand content.
Community Management:
Monitor and engage with audience interactions, ensuring positive brand representation.
Paid Social Strategy & Execution:
Optimize paid campaigns through audience segmentation, retargeting, and dynamic budgeting.
Creative Collaboration:
Partner with creative teams to develop compelling content tailored for various platforms.
Measurement & Analytics:
Implement tracking and analyze key metrics to derive actionable insights for campaign improvements.
What we’re looking for:
Experience:
Proven track record in leading social media strategies across both paid and organic channels.
Platform Expertise:
Strong familiarity with Meta, TikTok, LinkedIn, X/Twitter, and YouTube/Shorts, understanding algorithm nuances.
Analytics & Attribution:
Proficiency in A/B testing, conversion tracking, and engaging with various analytics tools.
Tools:
Experienced in social scheduling, listening tools, UTM building, and dashboard analytics.
Content & Community:
Strong skills in copywriting, briefing, and engaging in reputation management.
Collaboration:
Ability to work cross‑functionally with creative, web, intake, and leadership teams.
Regulated Industry Savvy:
Experience in legal or other regulated sectors is a plus.
Mindset:
Driven, data‑oriented, with a proactive approach and capability to thrive in a fast‑paced, dynamic environment.
Why you should work here:
Dynamic Pace:
We move fast. We optimize relentlessly. We
drive results.
Growth & Evolution:
Be a key player in a
scaling business
where your expertise will shape how we dominate paid social.
Culture of Performance:
We are
data‑obsessed, competitive, and relentless in our pursuit of excellence.
Autonomy & Innovation: If you have an idea to
improve efficiency or scale results , we give you the freedom to test, iterate, and
make it happen.
Continuous Improvement: We don’t settle.
We optimize, refine, and innovate —because standing still is not an option.
Comprehensive medical, dental, and vision coverage
Supplemental insurance options
Disability insurance coverage
Paid maternity leave
Paid holidays and 15 days of paid time off (PTO)
Paid inclement weather days
Support System for Legal Questions
Holiday Parties
Step into a pivotal role where your strategic insights and social media mastery can make a measurable impact. Join Alexander Shunnarah Trial Attorneys and be at the forefront of transforming our digital presence. If you're ready to elevate our brand and connect with a nationwide audience, we invite you to apply and become a part of our journey towards delivering justice.
#J-18808-Ljbffr