12-month contract 40-hours a week 3-days onsite in Universal City, CA Pay: $35-$38/hr
SUMMARY
E! News is seeking a Social Media Producer to lead social-first video production for E! Insider, its commerce and lifestyle vertical. This role will create engaging, performance-driven content that transforms editorial shopping stories into compelling social experiences across TikTok, Instagram, and emerging platforms, while supporting broader channel growth through multimedia and traffic-driving initiatives.
Responsibilities include producing short-form video, creating static and gallery assets, and curating high-impact, platform-native content that drives engagement, audience growth, and commerce performance.
The ideal candidate is a digital-native storyteller with strong editorial judgment, hands-on video editing expertise, and a proven track record of creating high-performing content in fast-paced environments. Experience in editorial commerce is preferred, along with a clear understanding of how digital-first content differs from traditional media.
RESPONSIBILITIES
Lead end-to-end social video production for E! Insider’s commerce and fashion/lifestyle content, developing digital-first, conversion-minded videos optimized for TikTok, Instagram, and emerging platforms
Concept, shoot, edit, and publish social-first videos that translate editorial shopping stories into engaging, revenue-driving content
Own the creative strategy for commerce storytelling, packaging products, trends, and deals into compelling formats that balance entertainment value with measurable affiliate performance
Write sharp, platform-native copy and scripts that reflect E! Insider’s voice while driving clicks, saves, and purchase intent
Operate with speed and autonomy in fast-paced environments, making real-time editorial and publishing decisions during commerce tentpoles, major sales events, and entertainment moments
Collaborate cross-functionally with editorial and commerce teams to align on weekly content calendars, evergreen franchises, and seasonal shopping initiatives
Monitor performance metrics including views, engagement, CTR, and revenue to inform creative optimizations and iterate on formats that scale.
Identify emerging platform trends, creator styles, and social shopping behaviors to continuously evolve E! Insider’s video strategy and audience growth
Manage publishing workflows across Dash Social, True Anthem, and other scheduling tools to ensure timely, accurate distribution
QUALIFICATIONS
3–5 years producing and publishing social-first content, with hands-on experience in video editing and performance-driven storytelling
Strong editorial judgment with a deep understanding of the difference between traditional broadcast content and digital-native formats
Proven track record of creating high-engagement, high-conversion content for commerce, lifestyle, or entertainment audiences
Advanced proficiency in Adobe Premiere Pro and Photoshop, with the ability to quickly turn around polished, platform-optimized assets
Data-informed mindset with experience analyzing performance and applying insights to improve reach, engagement, and revenue
Comfortable working independently, prioritizing multiple projects, and adapting quickly during high-traffic moments or tentpole events
Excellent writing and editing skills with a strong grasp of voice, tone, and brand standards
Experienced collaborating with editorial, video, and cross-functional teams in newsroom or live event environments
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SUMMARY
E! News is seeking a Social Media Producer to lead social-first video production for E! Insider, its commerce and lifestyle vertical. This role will create engaging, performance-driven content that transforms editorial shopping stories into compelling social experiences across TikTok, Instagram, and emerging platforms, while supporting broader channel growth through multimedia and traffic-driving initiatives.
Responsibilities include producing short-form video, creating static and gallery assets, and curating high-impact, platform-native content that drives engagement, audience growth, and commerce performance.
The ideal candidate is a digital-native storyteller with strong editorial judgment, hands-on video editing expertise, and a proven track record of creating high-performing content in fast-paced environments. Experience in editorial commerce is preferred, along with a clear understanding of how digital-first content differs from traditional media.
RESPONSIBILITIES
Lead end-to-end social video production for E! Insider’s commerce and fashion/lifestyle content, developing digital-first, conversion-minded videos optimized for TikTok, Instagram, and emerging platforms
Concept, shoot, edit, and publish social-first videos that translate editorial shopping stories into engaging, revenue-driving content
Own the creative strategy for commerce storytelling, packaging products, trends, and deals into compelling formats that balance entertainment value with measurable affiliate performance
Write sharp, platform-native copy and scripts that reflect E! Insider’s voice while driving clicks, saves, and purchase intent
Operate with speed and autonomy in fast-paced environments, making real-time editorial and publishing decisions during commerce tentpoles, major sales events, and entertainment moments
Collaborate cross-functionally with editorial and commerce teams to align on weekly content calendars, evergreen franchises, and seasonal shopping initiatives
Monitor performance metrics including views, engagement, CTR, and revenue to inform creative optimizations and iterate on formats that scale.
Identify emerging platform trends, creator styles, and social shopping behaviors to continuously evolve E! Insider’s video strategy and audience growth
Manage publishing workflows across Dash Social, True Anthem, and other scheduling tools to ensure timely, accurate distribution
QUALIFICATIONS
3–5 years producing and publishing social-first content, with hands-on experience in video editing and performance-driven storytelling
Strong editorial judgment with a deep understanding of the difference between traditional broadcast content and digital-native formats
Proven track record of creating high-engagement, high-conversion content for commerce, lifestyle, or entertainment audiences
Advanced proficiency in Adobe Premiere Pro and Photoshop, with the ability to quickly turn around polished, platform-optimized assets
Data-informed mindset with experience analyzing performance and applying insights to improve reach, engagement, and revenue
Comfortable working independently, prioritizing multiple projects, and adapting quickly during high-traffic moments or tentpole events
Excellent writing and editing skills with a strong grasp of voice, tone, and brand standards
Experienced collaborating with editorial, video, and cross-functional teams in newsroom or live event environments
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