Summary
ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.
ASAE is seeking a strategic and innovative
Digital Marketing Manager (Paid Media & Growth)
to elevate our digital presence and drive engagement across key audience segments. In this role, you will partner closely with the Director of Marketing Operations to develop and execute long-term digital marketing strategies that strengthen brand awareness, grow membership, increase event and product conversions, and support organizational goals.
You will lead the planning, execution, and optimization of paid media campaigns; collaborate cross-functionally to produce high-performing digital creative; and leverage analytics platforms to monitor performance and translate insights into actionable recommendations. The ideal candidate brings deep experience in multichannel digital campaigns, data-driven optimization, audience segmentation, and marketing technology—including CRM, AMS, and automation platforms. Success in this role requires strong analytical skills, creative problem solving, and a collaborative mindset to enhance the member experience and maximize marketing impact across the association.
Essential Functions
In collaboration with the Director of Marketing Operations, develop and manage long term digital marketing strategies that support membership growth, event attendance, professional development participation, and advocacy engagement.
Plan and execute paid media advertising campaigns to drive traffic, conversions, and brand awareness (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows.
In collaboration with the Director of Creative Services and Vice President of Web Strategies, develop engaging digital creative content that guides customers from awareness through conversion (i.e., ads, web pop ups, landing pages).
Monitor and report on key performance indicators (KPIs) across all digital platforms, using tools like Google Analytics, HubSpot, and social platforms.
Provide recommendations for campaign strategies, tactics, and optimizations to members of the marketing team on an ongoing basis.
Stay informed on digital trends and best practices in the association space.
Support the Director of Marketing Operations on setting up personas and drip email campaigns for inbound marketing in HubSpot.
Support the integration of digital marketing with the association’s AMS, LMS, and CRM systems.
May grow into the opportunity to supervise the email marketing coordinator.
Required Skills & Competencies
Experience leading digital marketing campaigns and managing various paid advertising channels, tools, and analytics.
Proficiency in paid media strategy and implementation, utilizing tools and platforms such as Google Analytics, Google Ads, and major social media platforms (Meta, LinkedIn, etc.).
Familiarity with accessibility standards (WCAG) and inclusive digital design.
Knowledge of customer engagement strategies and lifecycle marketing.
Experience with association management systems (AMS), customer relationship management (CRM), and marketing automation platforms (HubSpot).
Extensive knowledge of Google Analytics reporting, including building custom reports and explorations.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines in a fast paced environment.
Ability to write business documents such as digital marketing plans, creative briefs, and campaign performance recommendations.
Strong analytical skills and ability to use data to drive strategy and optimize performance.
Effective communication skills, including translating complex technical information to a non technical audience.
Proficient in Word, Excel, PowerPoint, Teams.
Education & Experience
Bachelor's degree in marketing, communications, or a related field, or equivalent combination of education and experience.
5+ years of experience in digital marketing, with a focus on paid media advertising.
Certification in Google Ads, HubSpot, or similar platforms.
Experience in association, nonprofit, or membership based organizations preferred.
Supervisory Responsibility This position has no supervisory responsibilities.
Work Environment & Travel This position operates in a professional work environment. Telework is offered. No travel is required for this position.
Work Authorization/Security Clearance Must be able to work in the United States without sponsorship
Other Duties Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits
Flexible Works Hours
Medical, Dental, Vision
Prescription Plan
Flexible Spending Account
Dependent Care Flexible Spending Account
Health Savings Account
Generous 401k Retirement Plan
Employee Assistance Program (EAP)
AFLAC
Legal and Identity Theft Plans
Company Paid Professional Development
Tuition Reimbursement
Thank you for your interest in joining our team! To ensure we can give every candidate fair and equal consideration, we ask that all applications be submitted through our official online application portal.
Unfortunately, we're unable to process applications received via email or other methods, as our system is designed to track and review all submissions through the portal. This helps us keep the process organized and ensures no application gets overlooked.
We truly appreciate your understanding and look forward to reviewing your application through our online system.
#J-18808-Ljbffr
ASAE is seeking a strategic and innovative
Digital Marketing Manager (Paid Media & Growth)
to elevate our digital presence and drive engagement across key audience segments. In this role, you will partner closely with the Director of Marketing Operations to develop and execute long-term digital marketing strategies that strengthen brand awareness, grow membership, increase event and product conversions, and support organizational goals.
You will lead the planning, execution, and optimization of paid media campaigns; collaborate cross-functionally to produce high-performing digital creative; and leverage analytics platforms to monitor performance and translate insights into actionable recommendations. The ideal candidate brings deep experience in multichannel digital campaigns, data-driven optimization, audience segmentation, and marketing technology—including CRM, AMS, and automation platforms. Success in this role requires strong analytical skills, creative problem solving, and a collaborative mindset to enhance the member experience and maximize marketing impact across the association.
Essential Functions
In collaboration with the Director of Marketing Operations, develop and manage long term digital marketing strategies that support membership growth, event attendance, professional development participation, and advocacy engagement.
Plan and execute paid media advertising campaigns to drive traffic, conversions, and brand awareness (Google Ads, LinkedIn, Meta, etc.), including segmentation, A/B testing, and automation workflows.
In collaboration with the Director of Creative Services and Vice President of Web Strategies, develop engaging digital creative content that guides customers from awareness through conversion (i.e., ads, web pop ups, landing pages).
Monitor and report on key performance indicators (KPIs) across all digital platforms, using tools like Google Analytics, HubSpot, and social platforms.
Provide recommendations for campaign strategies, tactics, and optimizations to members of the marketing team on an ongoing basis.
Stay informed on digital trends and best practices in the association space.
Support the Director of Marketing Operations on setting up personas and drip email campaigns for inbound marketing in HubSpot.
Support the integration of digital marketing with the association’s AMS, LMS, and CRM systems.
May grow into the opportunity to supervise the email marketing coordinator.
Required Skills & Competencies
Experience leading digital marketing campaigns and managing various paid advertising channels, tools, and analytics.
Proficiency in paid media strategy and implementation, utilizing tools and platforms such as Google Analytics, Google Ads, and major social media platforms (Meta, LinkedIn, etc.).
Familiarity with accessibility standards (WCAG) and inclusive digital design.
Knowledge of customer engagement strategies and lifecycle marketing.
Experience with association management systems (AMS), customer relationship management (CRM), and marketing automation platforms (HubSpot).
Extensive knowledge of Google Analytics reporting, including building custom reports and explorations.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines in a fast paced environment.
Ability to write business documents such as digital marketing plans, creative briefs, and campaign performance recommendations.
Strong analytical skills and ability to use data to drive strategy and optimize performance.
Effective communication skills, including translating complex technical information to a non technical audience.
Proficient in Word, Excel, PowerPoint, Teams.
Education & Experience
Bachelor's degree in marketing, communications, or a related field, or equivalent combination of education and experience.
5+ years of experience in digital marketing, with a focus on paid media advertising.
Certification in Google Ads, HubSpot, or similar platforms.
Experience in association, nonprofit, or membership based organizations preferred.
Supervisory Responsibility This position has no supervisory responsibilities.
Work Environment & Travel This position operates in a professional work environment. Telework is offered. No travel is required for this position.
Work Authorization/Security Clearance Must be able to work in the United States without sponsorship
Other Duties Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits
Flexible Works Hours
Medical, Dental, Vision
Prescription Plan
Flexible Spending Account
Dependent Care Flexible Spending Account
Health Savings Account
Generous 401k Retirement Plan
Employee Assistance Program (EAP)
AFLAC
Legal and Identity Theft Plans
Company Paid Professional Development
Tuition Reimbursement
Thank you for your interest in joining our team! To ensure we can give every candidate fair and equal consideration, we ask that all applications be submitted through our official online application portal.
Unfortunately, we're unable to process applications received via email or other methods, as our system is designed to track and review all submissions through the portal. This helps us keep the process organized and ensures no application gets overlooked.
We truly appreciate your understanding and look forward to reviewing your application through our online system.
#J-18808-Ljbffr