Program Manager - Marketing Events (Remote)
Cella, San Francisco, California, United States, 94199
Compensation Range:
$45 - 49 per hour. This role seeks a highly organized and data‑driven Field Marketing Programs Contractor to lead the execution and operational support of Tier 1 events and regional programs. The successful candidate will be responsible for the full end‑to‑end event lifecycle, ranging from high‑level logistics and vendor management to hands‑on onsite execution. Beyond physical delivery, the position places a heavy emphasis on driving audience acquisition strategies and maintaining rigorous performance reporting. To succeed, the candidate must be comfortable navigating dashboards and translating complex event data into executive‑ready insights that clearly demonstrate pipeline impact and marketing ROI. This role is remote in San Francisco, CA or Herndon, VA.
Location:
Telecommute.
Job Type:
Contract.
Event Execution & Field Support
Support planning and execution of Tier 1, regional, and third‑party events.
Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support.
Ensure consistent brand experience and operational excellence across activations.
Assist with executive programs, demo staffing coordination, and meeting room management as needed.
Audience Acquisition & Demand Support
Execute targeted audience acquisition strategies, including segmentation and registration campaigns.
Partner with Sales and Field Marketing to support call‑down programs and structured follow‑up initiatives.
Contribute to standardized campaign toolkits and best practices to drive regional consistency.
Support persona refinement and targeting improvements based on performance data.
Performance Reporting & ROI
Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI.
Analyze funnel conversion trends and provide actionable insights to optimize marketing performance.
Create stakeholder‑ready reports, executive summaries, and post‑event analyses.
Support measurement of pipeline acceleration and MDP contribution across programs.
Cross‑Functional Collaboration
Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams.
Provide structured guidance to ensure effective lead follow‑up and campaign execution.
Support governance and reporting best practices across AMER programs.
Qualifications
3-5 years of experience.
End‑to‑end lifecycle event management.
Proven experience leading the full lifecycle of third‑party sponsorships and industry engagements, specifically within the Public Sector, Education, or Non‑profit verticals. This includes hands‑on execution of logistics, procurement, and onsite delivery, as well as providing task‑level support for large‑scale Tier 1 internal events.
Operational rigor and project accountability.
Exceptional project management skills with a demonstrated ability to hold cross‑functional teams accountable to strict deadlines. Adept at using standard templates and processes to manage multi‑level communications, track project output, and handle spend tracking (reconciliation and vendor management) without requiring constant oversight.
Data literacy and post‑event momentum.
Ability to navigate CRM platforms to track registration and lead flow. Comfortable translating event data into status reports and owning the post‑event strategy to ensure lead follow‑up is executed and engagement momentum is maintained across Sales and Marketing teams.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401 K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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$45 - 49 per hour. This role seeks a highly organized and data‑driven Field Marketing Programs Contractor to lead the execution and operational support of Tier 1 events and regional programs. The successful candidate will be responsible for the full end‑to‑end event lifecycle, ranging from high‑level logistics and vendor management to hands‑on onsite execution. Beyond physical delivery, the position places a heavy emphasis on driving audience acquisition strategies and maintaining rigorous performance reporting. To succeed, the candidate must be comfortable navigating dashboards and translating complex event data into executive‑ready insights that clearly demonstrate pipeline impact and marketing ROI. This role is remote in San Francisco, CA or Herndon, VA.
Location:
Telecommute.
Job Type:
Contract.
Event Execution & Field Support
Support planning and execution of Tier 1, regional, and third‑party events.
Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support.
Ensure consistent brand experience and operational excellence across activations.
Assist with executive programs, demo staffing coordination, and meeting room management as needed.
Audience Acquisition & Demand Support
Execute targeted audience acquisition strategies, including segmentation and registration campaigns.
Partner with Sales and Field Marketing to support call‑down programs and structured follow‑up initiatives.
Contribute to standardized campaign toolkits and best practices to drive regional consistency.
Support persona refinement and targeting improvements based on performance data.
Performance Reporting & ROI
Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI.
Analyze funnel conversion trends and provide actionable insights to optimize marketing performance.
Create stakeholder‑ready reports, executive summaries, and post‑event analyses.
Support measurement of pipeline acceleration and MDP contribution across programs.
Cross‑Functional Collaboration
Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams.
Provide structured guidance to ensure effective lead follow‑up and campaign execution.
Support governance and reporting best practices across AMER programs.
Qualifications
3-5 years of experience.
End‑to‑end lifecycle event management.
Proven experience leading the full lifecycle of third‑party sponsorships and industry engagements, specifically within the Public Sector, Education, or Non‑profit verticals. This includes hands‑on execution of logistics, procurement, and onsite delivery, as well as providing task‑level support for large‑scale Tier 1 internal events.
Operational rigor and project accountability.
Exceptional project management skills with a demonstrated ability to hold cross‑functional teams accountable to strict deadlines. Adept at using standard templates and processes to manage multi‑level communications, track project output, and handle spend tracking (reconciliation and vendor management) without requiring constant oversight.
Data literacy and post‑event momentum.
Ability to navigate CRM platforms to track registration and lead flow. Comfortable translating event data into status reports and owning the post‑event strategy to ensure lead follow‑up is executed and engagement momentum is maintained across Sales and Marketing teams.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings, short‑term disability, and a 401 K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
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