Digital Marketing & Communication Specialist - Public Relations
St. Peter's Health, Billings Metropolitan Area, Montana, United States
Job Summary
The Digital Marketing and Communications Specialist is a key member of the St. Peter’s Health Public Relations and Marketing team. This role is integral in driving St. Peter’s visibility and engagement through a combination of digital marketing, online reputation, communications, and content development. The Specialist will assist in managing social media channels, digital content, and support traditional marketing efforts to promote St. Peter’s services, brand, and community relations. The Specialist will collaborate with internal teams and external vendors to design and execute marketing strategies across communications and marketing platforms that support St. Peter’s Health business operations and service lines.
Key Responsibilities
Assist with digital marketing programs and online reputation across platforms (Instagram, LinkedIn, Facebook, Google, etc.), ensuring alignment with marketing objectives and brand consistency. Create, manage, and monitor content while tracking analytics to optimize engagement and effectiveness.
Support the design, development, and execution of marketing campaigns. Contribute to content creation for both digital, traditional and internal promotion materials, including ads, brochures, flyers, website graphics, and social media content, to elevate brand awareness, and increase patient, community and employee engagement.
Write, edit, and proofread content for various marketing materials, including website copy, emails, newsletters, and promotional materials. Ensure all messaging aligns with St. Peter's voice and brand identity across all platforms.
Assist with maintaining and updating St. Peter’s website, ensuring all content—such as promotional announcements, event listings, and copy—is current and aligned with marketing objectives.
Support the Supervisor of Marketing in managing vendor relationships and ad buys. Track media placements, monitor campaign performance, and generate reports to measure KPIs and overall effectiveness.
Represent St. Peter’s at community and internal events. Assist with event marketing, promotional materials, and digital content development to support the organization’s presence and outreach.
Respond to assigned marketing requests, manage own project timelines, and collaborate with various teams and leaders to ensure timely and successful execution of marketing and communication initiatives.
Manage the department’s creative asset and photo libraries.
Assist with signage and wayfinding throughout the health system as well as posting/refreshing brand collateral throughout St. Peter’s facilities.
Assist the Public Relations and Marketing Department with other duties as assigned.
Knowledge/Experience
Minimum of 3 years of experience in digital marketing, communications, or related fields.
Proficiency in managing digital platforms, including social media, and website updates.
Experience with Adobe Products (e.g., InDesign, Photoshop) highly preferred.
Experience with creative design, content creation, and copywriting for both digital and traditional formats.
Familiarity with analytics tools to monitor and report on digital marketing performance.
Experience in the healthcare industry or familiarity with healthcare marketing is a plus.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other marketing software.
Ability to work in a fast‑paced and dynamic environment.
Education Bachelor’s degree in communications, marketing, or related field required.
License/Certification Valid Montana Driver’s license required.
Aptitudes
Demonstrated interpersonal and communication skills necessary to communicate positively with all health system stakeholders in person, on the telephone, and over email.
Demonstrated creative skills in planning unique, effective programs and occasional displays.
Demonstrated writing skills for publications and informational materials.
Ability to follow verbal and written instructions for complex communication, planning and coordination functions.
Attention to detail and accuracy.
Demonstrated ability to perform mathematical calculations to complete reports and prepare statistical information.
Demonstrated ability to be flexible as the workload demands, including working outside typical office hours and on weekends.
Strong communication, customer service and interpersonal skills, with a collaborative approach to cross‑functional work.
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Key Responsibilities
Assist with digital marketing programs and online reputation across platforms (Instagram, LinkedIn, Facebook, Google, etc.), ensuring alignment with marketing objectives and brand consistency. Create, manage, and monitor content while tracking analytics to optimize engagement and effectiveness.
Support the design, development, and execution of marketing campaigns. Contribute to content creation for both digital, traditional and internal promotion materials, including ads, brochures, flyers, website graphics, and social media content, to elevate brand awareness, and increase patient, community and employee engagement.
Write, edit, and proofread content for various marketing materials, including website copy, emails, newsletters, and promotional materials. Ensure all messaging aligns with St. Peter's voice and brand identity across all platforms.
Assist with maintaining and updating St. Peter’s website, ensuring all content—such as promotional announcements, event listings, and copy—is current and aligned with marketing objectives.
Support the Supervisor of Marketing in managing vendor relationships and ad buys. Track media placements, monitor campaign performance, and generate reports to measure KPIs and overall effectiveness.
Represent St. Peter’s at community and internal events. Assist with event marketing, promotional materials, and digital content development to support the organization’s presence and outreach.
Respond to assigned marketing requests, manage own project timelines, and collaborate with various teams and leaders to ensure timely and successful execution of marketing and communication initiatives.
Manage the department’s creative asset and photo libraries.
Assist with signage and wayfinding throughout the health system as well as posting/refreshing brand collateral throughout St. Peter’s facilities.
Assist the Public Relations and Marketing Department with other duties as assigned.
Knowledge/Experience
Minimum of 3 years of experience in digital marketing, communications, or related fields.
Proficiency in managing digital platforms, including social media, and website updates.
Experience with Adobe Products (e.g., InDesign, Photoshop) highly preferred.
Experience with creative design, content creation, and copywriting for both digital and traditional formats.
Familiarity with analytics tools to monitor and report on digital marketing performance.
Experience in the healthcare industry or familiarity with healthcare marketing is a plus.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other marketing software.
Ability to work in a fast‑paced and dynamic environment.
Education Bachelor’s degree in communications, marketing, or related field required.
License/Certification Valid Montana Driver’s license required.
Aptitudes
Demonstrated interpersonal and communication skills necessary to communicate positively with all health system stakeholders in person, on the telephone, and over email.
Demonstrated creative skills in planning unique, effective programs and occasional displays.
Demonstrated writing skills for publications and informational materials.
Ability to follow verbal and written instructions for complex communication, planning and coordination functions.
Attention to detail and accuracy.
Demonstrated ability to perform mathematical calculations to complete reports and prepare statistical information.
Demonstrated ability to be flexible as the workload demands, including working outside typical office hours and on weekends.
Strong communication, customer service and interpersonal skills, with a collaborative approach to cross‑functional work.
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