Overview
Our client is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting. The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills. This position will support Salesforce-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI. Responsibilities
End-to-end event planning and execution Budget ownership and vendor management Cross-functional alignment with sales, product, and executives On-site issue resolution and decision making KPI tracking and post-event reporting (registration, attendance, pipeline influence, ROI) Ability to translate event performance into executive-ready insights Our client is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting. The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills. This position will support Salesforce-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI. Support planning and execution of Tier 1, regional, and third-party events across AMER Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support Ensure consistent brand experience and operational excellence across activations Assist with executive programs, demo staffing coordination, and meeting room management as needed Execute targeted audience acquisition strategies, including segmentation and registration campaigns Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives Contribute to standardized campaign toolkits and best practices to drive regional consistency Support persona refinement and targeting improvements based on performance data Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI Analyze funnel conversion trends and provide actionable insights to optimize marketing performance Create stakeholder-ready reports, executive summaries, and post-event analyses Support measurement of pipeline acceleration and MDP contribution across programs Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams Provide structured guidance to ensure effective lead follow-up and campaign execution Support governance and reporting best practices across AMER programs Qualifications
Required Qualifications
5–7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing Proven ability to manage multiple projects in a fast-paced, matrixed organization Experience supporting both event execution and marketing performance reporting Strong analytical skills with ability to translate data into insights and recommendations Excellent written, verbal, and stakeholder communication skills Ability to work independently and collaboratively across teams Willingness to travel domestically within AMER to support onsite event execution Preferred Qualifications
Experience supporting enterprise-level sales organizations Proficiency in Salesforce CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks Experience working across multiple business units or industries Teachable & Optional Skills
Salesforce, RainFocus, or event tech platforms Sponsorship packaging and monetization Executive hosting protocol Field enablement messaging Dashboard building and campaign reporting tools Creative direction and experiential design Content programming strategy
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Our client is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting. The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills. This position will support Salesforce-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI. Responsibilities
End-to-end event planning and execution Budget ownership and vendor management Cross-functional alignment with sales, product, and executives On-site issue resolution and decision making KPI tracking and post-event reporting (registration, attendance, pipeline influence, ROI) Ability to translate event performance into executive-ready insights Our client is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting. The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills. This position will support Salesforce-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI. Support planning and execution of Tier 1, regional, and third-party events across AMER Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support Ensure consistent brand experience and operational excellence across activations Assist with executive programs, demo staffing coordination, and meeting room management as needed Execute targeted audience acquisition strategies, including segmentation and registration campaigns Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives Contribute to standardized campaign toolkits and best practices to drive regional consistency Support persona refinement and targeting improvements based on performance data Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI Analyze funnel conversion trends and provide actionable insights to optimize marketing performance Create stakeholder-ready reports, executive summaries, and post-event analyses Support measurement of pipeline acceleration and MDP contribution across programs Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams Provide structured guidance to ensure effective lead follow-up and campaign execution Support governance and reporting best practices across AMER programs Qualifications
Required Qualifications
5–7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing Proven ability to manage multiple projects in a fast-paced, matrixed organization Experience supporting both event execution and marketing performance reporting Strong analytical skills with ability to translate data into insights and recommendations Excellent written, verbal, and stakeholder communication skills Ability to work independently and collaboratively across teams Willingness to travel domestically within AMER to support onsite event execution Preferred Qualifications
Experience supporting enterprise-level sales organizations Proficiency in Salesforce CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks Experience working across multiple business units or industries Teachable & Optional Skills
Salesforce, RainFocus, or event tech platforms Sponsorship packaging and monetization Executive hosting protocol Field enablement messaging Dashboard building and campaign reporting tools Creative direction and experiential design Content programming strategy
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