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Email Marketing Specialist

ACV Auctions, Rochester, New York, United States

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If you are looking for a career at a dynamic company with a people‑first mindset and a deep culture of growth and autonomy, ACV is the right place for you! Competitive compensation packages and learning and development opportunities, ACV has what you need to advance to the next level in your career. We will continue to raise the bar every day by investing in our people and technology to help our customers succeed. We hire people who share our passion, bring innovative ideas to the table, and enjoy a collaborative atmosphere.

Who we are: ACV is a technology company that has revolutionized how dealers buy and sell cars online. We are transforming the automotive industry. ACV Auctions Inc. (ACV), has applied innovation and user‑designed, data‑driven applications and solutions. We are building the most trusted and efficient digital marketplace with data solutions for sourcing, selling and managing used vehicles with transparency and comprehensive insights that were once unimaginable. We are disruptors of the industry and we want you to join us on our journey. Our network of brands include ACV Auctions, ACV Transportation, ClearCar, MAX Digital and ACV Capital within its Marketplace Products, as well as, True360 and Data Services.

Our Focused Wellness Offerings:

Multiple medical plans including a high deductible, low cost health plan

Company‑sponsored (paid) Short‑Term Disability, Long‑Term Disability, and Life Insurance

Comprehensive optional benefits such as Dental, Vision, Supplemental Life/AD&D, Legal/ID Protection, and Accident and Critical Illness Insurance

Generous paid time off options, including uncapped vacation days, the greater of 3 paid sick days or in accordance with the applicable state or local paid sick leave law, 6 paid company holidays, 2 floating holidays, parental leave, bereavement leave, jury duty leave, voting leave, and other forms of paid leave as required by applicable law or regulation

Employee Stock Purchase Program with additional opportunities to earn stock in the Company

Retirement planning through the Company’s 401(k)

Who we’re looking for: ACV is looking for an Email Marketing Specialist to take our email program to the next level. You’ll work with a top‑tier marketing team to create full email campaigns from beginning to end. We’re looking for someone who can create innovative emails, build impressive templates, generate new ideas for impactful campaigns, AB test everything under the sun and most of all, make a real difference in Buffalo’s first unicorn start‑up.

What you will do:

Work with analytics and marketing to create both one‑off and automated email campaigns to improve dealer engagement

Own the ACV MAX customer lifecycle communications from funnel nurturing to churn intervention

A/B test different email aspects to improve engagement

Work with design to build and optimize email templates

Partner with analytics to capture conversion and revenue‑driving numbers on completed campaigns

Contribute to and execute on new ideas that will enhance the overall email program

Modernize our email templates and optimize for mobile responsiveness

Proofread emails for clarity, grammar, and spelling

Maintain high email deliverability and sender reputation

Analyze campaign performance and suggest improvements

Ensure emails follow industry policies and best practices

The measurements of success in this position include, but are not limited to:

Optimization of key dashboards and an overall rhythm to our reporting and review of data

Deployment of key customer lifecycle communications for ACV MAX and tracking their impact

General email engagement improvement from curated A/B testing

What you will need:

High School or GED required

4 Year / Bachelors Degree - preferred

3+ years of experience managing execution and strategy of robust email marketing platform

Experience with ESP WYSIWYG content builders - HTML experience a plus

Experience with HubSpot is a plus

Proficiency in marketing automation/journey‑building tools

Familiarity with analytical and database tools like Tableau/Mixpanel/Omni

Excellent written communication and copywriting skills

Ability to execute with quick turnarounds and juggle multiple tasks

A keen eye for details and spelling mistakes

Photoshop / Design skills a plus

The ability to collaborate as a team is a must

Willingness to adapt, learn and bring forth new ideas

Experience in the automotive or B2B environment is a plus

Our Values Trust & Transparency | People First | Positive Experiences | Calm Persistence | Never Settling

Equal Opportunity Employer At ACV, we are committed to an inclusive culture in which every individual is welcomed and empowered to celebrate their true selves. We achieve this by fostering a work environment of acceptance and understanding that is free from discrimination. ACV is committed to being an equal opportunity employer regardless of sex, race, creed, color, religion, marital status, national origin, age, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires reasonable accommodation, please let us know.

No immigration or work visa sponsorship provided for this position.

Compensation The compensation range for this position is listed in the "Job Details" section at the bottom of this posting. Please note that final compensation will be determined based upon the applicant's relevant experience, skillset, location, business needs, market demands, and other factors as permitted by law.

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