Broadcast & Digital Marketing Strategist
Physicians Mutual, Omaha, Illinois, United States, 62871
Physicians Mutual is seeking a Broadcast & Digital Marketing Strategist to develop, execute, and optimize integrated marketing campaigns that drive top-of-funnel awareness, first-touch sales, and high-quality lead generation across product lines.
Reporting to the Program Manager, this role plays a key role in ensuring media investments are data-driven, strategically aligned, and optimized for performance and profitability. The ideal candidate combines strong media expertise with analytical rigor, financial acumen, and cross‑functional leadership.
Responsibilities Campaign Analysis & Performance Optimization
Analyze broadcast and digital campaign performance across linear TV, CTV/streaming, online video, paid search, paid social, and programmatic display
Monitor and interpret KPIs
Evaluate audience behavior, media efficiency, lead quality, and sales impact
Identify trends, performance drivers, and optimization opportunities
Conduct research on competitive activity and emerging media channels
Partner with analytics teams on measurement approaches and forecasting models
Integrated Media Strategy Development
Develop and implement integrated broadcast and digital strategies aligned with segmentation and product goals
Define targeting, testing plans, business rules, and campaign configurations
Facilitate strategy discussions related to performance, creative direction, and testing outcomes
Ensure best practices are applied across media placement, creative alignment, and channel integration
Lead collaboration across internal teams, agencies, and external vendors
Align creative, production, analytics, and media‑buying partners to ensure seamless execution
Communicate campaign strategies, recommendations, and corrective actions
Manage day‑to‑day agency communications to ensure quality, timeliness, and budget adherence
Budget Management & ROI Forecasting
Develop and manage annual broadcast and digital media budgets
Forecast media impact and profitability
Analyze performance against plan and identify drivers of variance
Recommend budget reallocations to maximize ROI
Negotiate cost efficiencies and evaluate vendor rate structures
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Data Science, or related field (or equivalent experience)
3-6 years of experience in digital media, broadcast media, performance marketing, or integrated campaign management
Strong knowledge of CTV and linear TV, paid search, paid social, programmatic display, and online video campaigns
Experience with digital analytics tools and marketing measurement platforms
Strong analytical and decision‑making skills with ability to interpret and forecast media performance
Proficiency with Microsoft Office and tools such as Google Analytics, Google Ads, Microsoft Ads, Meta Advertising, Tableau, or equivalent platforms
Strong planning, organizational, and communication skills
Ability to manage multiple deadlines and operate effectively with minimal supervision
Test‑and‑learn mindset with creative problem‑solving ability
#J-18808-Ljbffr
Reporting to the Program Manager, this role plays a key role in ensuring media investments are data-driven, strategically aligned, and optimized for performance and profitability. The ideal candidate combines strong media expertise with analytical rigor, financial acumen, and cross‑functional leadership.
Responsibilities Campaign Analysis & Performance Optimization
Analyze broadcast and digital campaign performance across linear TV, CTV/streaming, online video, paid search, paid social, and programmatic display
Monitor and interpret KPIs
Evaluate audience behavior, media efficiency, lead quality, and sales impact
Identify trends, performance drivers, and optimization opportunities
Conduct research on competitive activity and emerging media channels
Partner with analytics teams on measurement approaches and forecasting models
Integrated Media Strategy Development
Develop and implement integrated broadcast and digital strategies aligned with segmentation and product goals
Define targeting, testing plans, business rules, and campaign configurations
Facilitate strategy discussions related to performance, creative direction, and testing outcomes
Ensure best practices are applied across media placement, creative alignment, and channel integration
Lead collaboration across internal teams, agencies, and external vendors
Align creative, production, analytics, and media‑buying partners to ensure seamless execution
Communicate campaign strategies, recommendations, and corrective actions
Manage day‑to‑day agency communications to ensure quality, timeliness, and budget adherence
Budget Management & ROI Forecasting
Develop and manage annual broadcast and digital media budgets
Forecast media impact and profitability
Analyze performance against plan and identify drivers of variance
Recommend budget reallocations to maximize ROI
Negotiate cost efficiencies and evaluate vendor rate structures
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Statistics, Data Science, or related field (or equivalent experience)
3-6 years of experience in digital media, broadcast media, performance marketing, or integrated campaign management
Strong knowledge of CTV and linear TV, paid search, paid social, programmatic display, and online video campaigns
Experience with digital analytics tools and marketing measurement platforms
Strong analytical and decision‑making skills with ability to interpret and forecast media performance
Proficiency with Microsoft Office and tools such as Google Analytics, Google Ads, Microsoft Ads, Meta Advertising, Tableau, or equivalent platforms
Strong planning, organizational, and communication skills
Ability to manage multiple deadlines and operate effectively with minimal supervision
Test‑and‑learn mindset with creative problem‑solving ability
#J-18808-Ljbffr