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Customer Relationship Management Specialist

Celarity, Minneapolis, Minnesota, United States, 55400

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Summary Drive the development and execution of data-driven consumer engagement strategies across multiple channels to enhance loyalty, retention, and business growth through targeted CRM initiatives and innovative marketing campaigns.

Job Details Job Title:

Consumer Relationship Marketing (CRM) Specialist

Type:

Contract (Hybrid)

Pay Information:

$42 - $47 per hour

Location:

Saint Paul, MN (Hybrid)

Role Overview As a CRM Specialist in the Consumer Home Environment Market segment, you will lead targeted consumer engagement initiatives by translating business and brand strategies into impactful communication efforts. You will collaborate with various teams and external partners, optimize CRM programs, and analyze consumer behavior to improve marketing effectiveness. Your work will support lifecycle marketing, brand guidelines, and strategic spend allocation, directly contributing to business growth and consumer loyalty.

Day in the Life

Develop and execute segmented marketing campaigns via email, SMS, and digital channels

Collaborate with cross-functional teams on messaging consistency and content creation

Track and analyze consumer engagement metrics to inform strategy

Maintain CRM data hygiene and optimize program performance

Contribute to marketing plans and lifecycle initiatives

Your Qualifications

Bachelor's degree or higher in marketing, communications, business, or related field

Proven experience in consumer relationship marketing or CRM roles

Minimum 5 years in CRM, digital marketing, or consumer engagement

At least 5 years developing promotional and email campaigns

Strong proficiency with CRM platforms and automation tools

Excellent data interpretation and analytics skills

Effective communication, interpersonal, and project management abilities

What We Believe In Celarity believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access. Celarity knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries. Celarity is an Equal Opportunity Employer. For Celarity, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community. Hiring decisions are made without regard to: Race • color • creed • religion • national origin • gender • age • marital status • disability • public assistance status • veteran status • sexual orientation or any other characteristic protected by federal, state, or local laws.

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