Sr. Product Marketing Manager - White Label Strategy
T-Mobile, Factoria, Washington, United States
Sr. Product Marketing Manager – Portfolio & Strategy
This role is accountable for defining and aligning the private label portfolio strategy across brands, device partners, financial objectives, and platform capabilities. It ensures private label products are intentionally positioned, financially aligned, and integrated across all T‑Mobile brands and channels. The role requires working knowledge of connected device ecosystems, including OEM/ODM development cycles, platform integration requirements (apps/cloud), and device connectivity across 5G, LTE, Wi‑Fi, and eSIM environments. This role operates upstream and horizontally across the organization, translating portfolio ambition into aligned product strategy, device roadmap alignment, financial discipline, and lifecycle governance. The role owns the strategic narrative and performance accountability of the private label portfolio.
Responsibilities
Owns private label portfolio strategy end‑to‑end, including vision, positioning guardrails, roadmap alignment, and lifecycle governance.
Defines portfolio‑level value narratives and ensures product‑level stories ladder to brand strategy.
Establishes MRD standards, lifecycle planning frameworks, and success criteria across product‑level PMMs.
Leads strategic alignment of private label devices with device development roadmaps and platform capabilities, ensuring hardware architecture, platform integration (apps, cloud), and 5G/LTE/Wi‑Fi connectivity requirements support portfolio growth, multi‑brand positioning, and long‑term financial objectives.
Leads joint business reviews with private label partners, aligning roadmap, financial performance, CX metrics, and future investments.
Aligns portfolio strategy to QGP targets, CLV objectives, and financial plans (LRF, margin targets).
Identifies and shapes private‑label opportunities across growing brands and channels, ensuring brand‑aligned leverage of private label capabilities.
Partners with Supply Chain leadership to understand allocation strategy, demand forecasts, and inventory health; ensures portfolio decisions reflect supply realities.
Represents private label portfolio needs into T‑Life roadmap discussions; escalates systemic platform gaps affecting growth or CX.
Aggregates in‑market performance, CLV, and CX insights across product lines to influence future sourcing and roadmap decisions.
Conducts portfolio‑level QBRs and executive reviews.
Influences at VP level and below to align strategy across Portfolio, LOBs, OEMs, Finance, and Platform.
Qualifications
7+ years of Product Management or Product Marketing experience in complex, cross‑functional environments.
Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required).
Device Portfolio Strategy & Lifecycle Management (Required).
Financial Acumen (LRF, margin, CLV tradeoffs) (Required).
OEM Partnership & Negotiation Experience (Required).
Executive Communication & Influence (Required).
Cross‑Brand Strategy Alignment (Preferred).
Strong analytical and business case development skills (Required).
At least 18 years of age.
Legally authorized to work in the United States.
Travel
Travel Required: Yes
DOT Regulated Position
DOT Regulated Position: No
Safety Sensitive Position: No
Compensation Base Pay Range: $121,600 - $219,400 Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T‑Mobile, employees in regular, non‑temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year‑end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
Benefits At T‑Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part‑time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full‑time employees and about 2.5 weeks for new part‑time employees annually - paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don’t stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T‑Mobile’s amazing benefits, check out www.t‑mobilebenefits.com.
Career Growth Never stop growing! As part of the T‑Mobile team, you know the Un‑carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
Equal Opportunity Employment T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un‑carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1‑844‑873‑9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
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Responsibilities
Owns private label portfolio strategy end‑to‑end, including vision, positioning guardrails, roadmap alignment, and lifecycle governance.
Defines portfolio‑level value narratives and ensures product‑level stories ladder to brand strategy.
Establishes MRD standards, lifecycle planning frameworks, and success criteria across product‑level PMMs.
Leads strategic alignment of private label devices with device development roadmaps and platform capabilities, ensuring hardware architecture, platform integration (apps, cloud), and 5G/LTE/Wi‑Fi connectivity requirements support portfolio growth, multi‑brand positioning, and long‑term financial objectives.
Leads joint business reviews with private label partners, aligning roadmap, financial performance, CX metrics, and future investments.
Aligns portfolio strategy to QGP targets, CLV objectives, and financial plans (LRF, margin targets).
Identifies and shapes private‑label opportunities across growing brands and channels, ensuring brand‑aligned leverage of private label capabilities.
Partners with Supply Chain leadership to understand allocation strategy, demand forecasts, and inventory health; ensures portfolio decisions reflect supply realities.
Represents private label portfolio needs into T‑Life roadmap discussions; escalates systemic platform gaps affecting growth or CX.
Aggregates in‑market performance, CLV, and CX insights across product lines to influence future sourcing and roadmap decisions.
Conducts portfolio‑level QBRs and executive reviews.
Influences at VP level and below to align strategy across Portfolio, LOBs, OEMs, Finance, and Platform.
Qualifications
7+ years of Product Management or Product Marketing experience in complex, cross‑functional environments.
Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required).
Device Portfolio Strategy & Lifecycle Management (Required).
Financial Acumen (LRF, margin, CLV tradeoffs) (Required).
OEM Partnership & Negotiation Experience (Required).
Executive Communication & Influence (Required).
Cross‑Brand Strategy Alignment (Preferred).
Strong analytical and business case development skills (Required).
At least 18 years of age.
Legally authorized to work in the United States.
Travel
Travel Required: Yes
DOT Regulated Position
DOT Regulated Position: No
Safety Sensitive Position: No
Compensation Base Pay Range: $121,600 - $219,400 Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T‑Mobile, employees in regular, non‑temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year‑end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
Benefits At T‑Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part‑time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full‑time employees and about 2.5 weeks for new part‑time employees annually - paid parental and family leave, family building benefits, back‑up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long‑term care insurance. We don’t stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T‑Mobile’s amazing benefits, check out www.t‑mobilebenefits.com.
Career Growth Never stop growing! As part of the T‑Mobile team, you know the Un‑carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
Equal Opportunity Employment T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un‑carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1‑844‑873‑9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
#J-18808-Ljbffr