Company:
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role & Responsibilities This role sits at the intersection of performance and brand. You’ll support the creative strategy that shapes how David shows up across paid, organic, and social-first channels, from brand storytelling and product launches to UGC-style performance ads and lo-fi content. You’ll bring clarity, taste, and direction across platforms, translating brand identity into content that feels culturally relevant and drives measurable results.
This is a role for someone who can think strategically, move quickly, and turn insights into creative that performs.
Creative Strategy and Direction
Develop and support high-level creative strategy across paid ads, UGC, influencer content, and social campaigns
Write clear, compelling creative briefs for advertising materials, campaigns, launches, and always-on content
Define creative frameworks that guide tone, messaging, visual language, and storytelling formats across channels
Partner cross-functionally within the marketing and creative teams to maintain brand consistency while creating space for experimentation and evolution
UGC, Lo-Fi and Performance Creative
Support and manage creative strategy for lo-fi and UGC-style ad content, ensuring alignment with brand voice and performance goals
Identify high-performing hooks, formats, and narratives across Meta, TikTok, YouTube, and TV
Brief creators, editors, and internal teams with clear direction on art, tone, and messaging
Continuously iterate on winning creative directions based on performance data and testing insights
Creative Testing and Iteration
Identify creative testing opportunities and develop hypotheses aligned to growth goals
Translate performance data into actionable creative learnings and refinements
Share insights, patterns, and learnings to improve creative output over time
Culture and Brand Stewardship
Conduct brand audits, competitive analysis, and trend research to identify cultural whitespace
Stay ahead of platform shifts, creator trends, and emerging content formats
Ensure David’s creative output feels current, differentiated, and unmistakably on-brand
What You’ll Bring
1+ years of experience in creative strategy or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking)
Deeply plugged into the social and UGC landscape, with strong instincts across TikTok, Meta, Instagram, and YouTube Shorts – you know what’s relevant
Able to translate performance data into brand-aligned creative that drives results and strengthens brand perception
Organized and process-minded, with the ability to think strategically while staying hands-on and bringing structure to fast-moving creative workflows (timelines, deliverables, approvals)
Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators
Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat
Practicalities
This is a full-time role
Salary: $100,000 - $120,000 per year DOE, inclusive of cash bonus based on attainment of company targets
Company equity opportunity
100% covered Health, Vision, Dental Insurance
401(k) with 4% match
Additional perks, such as covered gym expenses
Substantial and required PTO
We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together
#J-18808-Ljbffr
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role & Responsibilities This role sits at the intersection of performance and brand. You’ll support the creative strategy that shapes how David shows up across paid, organic, and social-first channels, from brand storytelling and product launches to UGC-style performance ads and lo-fi content. You’ll bring clarity, taste, and direction across platforms, translating brand identity into content that feels culturally relevant and drives measurable results.
This is a role for someone who can think strategically, move quickly, and turn insights into creative that performs.
Creative Strategy and Direction
Develop and support high-level creative strategy across paid ads, UGC, influencer content, and social campaigns
Write clear, compelling creative briefs for advertising materials, campaigns, launches, and always-on content
Define creative frameworks that guide tone, messaging, visual language, and storytelling formats across channels
Partner cross-functionally within the marketing and creative teams to maintain brand consistency while creating space for experimentation and evolution
UGC, Lo-Fi and Performance Creative
Support and manage creative strategy for lo-fi and UGC-style ad content, ensuring alignment with brand voice and performance goals
Identify high-performing hooks, formats, and narratives across Meta, TikTok, YouTube, and TV
Brief creators, editors, and internal teams with clear direction on art, tone, and messaging
Continuously iterate on winning creative directions based on performance data and testing insights
Creative Testing and Iteration
Identify creative testing opportunities and develop hypotheses aligned to growth goals
Translate performance data into actionable creative learnings and refinements
Share insights, patterns, and learnings to improve creative output over time
Culture and Brand Stewardship
Conduct brand audits, competitive analysis, and trend research to identify cultural whitespace
Stay ahead of platform shifts, creator trends, and emerging content formats
Ensure David’s creative output feels current, differentiated, and unmistakably on-brand
What You’ll Bring
1+ years of experience in creative strategy or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking)
Deeply plugged into the social and UGC landscape, with strong instincts across TikTok, Meta, Instagram, and YouTube Shorts – you know what’s relevant
Able to translate performance data into brand-aligned creative that drives results and strengthens brand perception
Organized and process-minded, with the ability to think strategically while staying hands-on and bringing structure to fast-moving creative workflows (timelines, deliverables, approvals)
Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators
Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat
Practicalities
This is a full-time role
Salary: $100,000 - $120,000 per year DOE, inclusive of cash bonus based on attainment of company targets
Company equity opportunity
100% covered Health, Vision, Dental Insurance
401(k) with 4% match
Additional perks, such as covered gym expenses
Substantial and required PTO
We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together
#J-18808-Ljbffr