Senior Associate, Strategic UX Designer (GTO)
New York Life Insurance, New York, New York, us, 10261
Location Designation
Hybrid – 3 days per week
Alternate Locations New York, NY; Chattanooga, TN; Philadelphia, PA
Role Overview New York Life GBS is seeking a Strategic UX Designer to shape the look, feel, and flow of future‑state customer, employee, and operational experiences. In this role, you’ll translate strategic concepts into intuitive prototypes, bring transformation visions to life, and keep user‑centered design at the heart of GBS’s evolution.
What You’ll Do Experience Visualization & Prototyping
Develop wireframes, prototypes, and service blueprints that illustrate future‑state processes, platforms, and journeys.
Create experience frameworks that clarify workflows, user touchpoints, and how experiences evolve through the transformation roadmap.
Validate design feasibility by collaborating with transformation leaders and product teams.
Align design outputs with enterprise strategy, technical strategy, and user needs.
Proficient in design tools such as Figma, Vibe Coding, and rapid prototyping with modern platforms like Figma AI and Adobe.
User Research & Feedback Integration
Plan and conduct user research, usability sessions, and concept walk‑throughs.
Analyze qualitative insights to refine designs, surface pain points, and inform experience direction.
Create an ongoing feedback program that utilizes process and task mining, as well as A/B testing.
Multimedia & Digital Communication
Translate complex transformation concepts into engaging, easy‑to‑understand digital storytelling artifacts, such as:
Microsites and landing pages
Short‑form video and motion graphics
Experience blueprints, infographics, and visual narratives
Collaborate with communication specialists to ensure consistent and compelling message delivery across channels.
Cross‑Functional Collaboration
Partner with strategy, change, engineering, and PMO teams across the Growth Transformation Office.
Support alignment and visioning meetings with high‑quality visual assets and scenario demonstrations.
Act as the voice of the user – ensuring human‑centered design principles shape transformation decisions and outcomes.
What You’ll Bring Design & UX Expertise
Proven experience in UX design, interaction design, or service design roles.
Proficiency with industry‑leading design tools (Figma, Adobe XD, Sketch, InVision).
Strong ability to create prototypes, user flows, wireframes, and interaction models.
Understanding of design thinking, service design, and human‑centered methodologies.
User Research & Insight Synthesis
Experience conducting interviews, usability tests, and concept evaluations.
Ability to translate research into actionable design recommendations and strategic insights.
Multimedia & Digital Production
Skill in producing visual and multimedia content using Adobe Creative Suite, animation tools, or digital storytelling platforms.
Ability to craft clear, compelling narratives through webpages, videos, and digital collateral.
Soft Skills
Strong communicator skilled at translating complex concepts into intuitive visuals.
Collaborative, flexible, and comfortable in fast‑paced, cross‑functional environments.
Strategic thinker able to balance user needs with business goals and technical feasibility.
Success Measures
Clear and compelling visualization of transformation experiences that drive alignment across the organization.
Prototypes and interaction models that shape experience, process, and technology design decisions.
High‑quality user insights that guide direction‑setting and validate future‑state concepts.
Engaging digital communications that inspire stakeholder understanding, confidence, and advocacy.
Location & Work Model Hybrid setup with flexibility to work remotely for Iowa candidates. Occasional travel to New York, Philadelphia, or other strategic collaboration locations is expected.
We are open for a fully remote schedule for candidates located in Iowa.
Pay Transparency Salary range: $100,000 – $143,000 (New York City, Philadelphia) // $100,000 – $128,000 (Chattanooga, Iowa)
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Our Benefits We provide a full package of benefits for employees – including leave programs, adoption assistance, and student loan repayment programs. Discover more about the comprehensive benefit options.
Our Diversity Promise We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. Diversity, equity, and inclusion are guiding principles embedded in our brand and culture. Learn more about how we have been recognized for our leadership.
#J-18808-Ljbffr
Alternate Locations New York, NY; Chattanooga, TN; Philadelphia, PA
Role Overview New York Life GBS is seeking a Strategic UX Designer to shape the look, feel, and flow of future‑state customer, employee, and operational experiences. In this role, you’ll translate strategic concepts into intuitive prototypes, bring transformation visions to life, and keep user‑centered design at the heart of GBS’s evolution.
What You’ll Do Experience Visualization & Prototyping
Develop wireframes, prototypes, and service blueprints that illustrate future‑state processes, platforms, and journeys.
Create experience frameworks that clarify workflows, user touchpoints, and how experiences evolve through the transformation roadmap.
Validate design feasibility by collaborating with transformation leaders and product teams.
Align design outputs with enterprise strategy, technical strategy, and user needs.
Proficient in design tools such as Figma, Vibe Coding, and rapid prototyping with modern platforms like Figma AI and Adobe.
User Research & Feedback Integration
Plan and conduct user research, usability sessions, and concept walk‑throughs.
Analyze qualitative insights to refine designs, surface pain points, and inform experience direction.
Create an ongoing feedback program that utilizes process and task mining, as well as A/B testing.
Multimedia & Digital Communication
Translate complex transformation concepts into engaging, easy‑to‑understand digital storytelling artifacts, such as:
Microsites and landing pages
Short‑form video and motion graphics
Experience blueprints, infographics, and visual narratives
Collaborate with communication specialists to ensure consistent and compelling message delivery across channels.
Cross‑Functional Collaboration
Partner with strategy, change, engineering, and PMO teams across the Growth Transformation Office.
Support alignment and visioning meetings with high‑quality visual assets and scenario demonstrations.
Act as the voice of the user – ensuring human‑centered design principles shape transformation decisions and outcomes.
What You’ll Bring Design & UX Expertise
Proven experience in UX design, interaction design, or service design roles.
Proficiency with industry‑leading design tools (Figma, Adobe XD, Sketch, InVision).
Strong ability to create prototypes, user flows, wireframes, and interaction models.
Understanding of design thinking, service design, and human‑centered methodologies.
User Research & Insight Synthesis
Experience conducting interviews, usability tests, and concept evaluations.
Ability to translate research into actionable design recommendations and strategic insights.
Multimedia & Digital Production
Skill in producing visual and multimedia content using Adobe Creative Suite, animation tools, or digital storytelling platforms.
Ability to craft clear, compelling narratives through webpages, videos, and digital collateral.
Soft Skills
Strong communicator skilled at translating complex concepts into intuitive visuals.
Collaborative, flexible, and comfortable in fast‑paced, cross‑functional environments.
Strategic thinker able to balance user needs with business goals and technical feasibility.
Success Measures
Clear and compelling visualization of transformation experiences that drive alignment across the organization.
Prototypes and interaction models that shape experience, process, and technology design decisions.
High‑quality user insights that guide direction‑setting and validate future‑state concepts.
Engaging digital communications that inspire stakeholder understanding, confidence, and advocacy.
Location & Work Model Hybrid setup with flexibility to work remotely for Iowa candidates. Occasional travel to New York, Philadelphia, or other strategic collaboration locations is expected.
We are open for a fully remote schedule for candidates located in Iowa.
Pay Transparency Salary range: $100,000 – $143,000 (New York City, Philadelphia) // $100,000 – $128,000 (Chattanooga, Iowa)
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Our Benefits We provide a full package of benefits for employees – including leave programs, adoption assistance, and student loan repayment programs. Discover more about the comprehensive benefit options.
Our Diversity Promise We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. Diversity, equity, and inclusion are guiding principles embedded in our brand and culture. Learn more about how we have been recognized for our leadership.
#J-18808-Ljbffr