Job Description
Position Purpose
Under the direction of the Communication Director, this position develops and executes marketing, outreach, and community engagement strategies for City of Racine programs, services, and events. The Marketing Coordinator plays a key role in promoting citywide initiatives through creative storytelling, digital media, and community partnerships to increase awareness, participation, and resident satisfaction.
Essential Duties
Create, coordinate, and execute comprehensive marketing plans for City programs and events.
Coordinate layout and design of social media postings, newsletters, flyers, brochures, and other informational materials.
Maintain and update website content, ensuring alignment with City branding and voice.
Plan, implement, supervise, and evaluate citywide public events and campaigns in collaboration with all departments.
Assist the Communications Director in acting as a liaison between city departments and the public for communications and engagement efforts.
Track and analyze the effectiveness of marketing efforts and prepare reports for city leadership.
Provide support for city departments in developing promotional strategies for services, programs, and initiatives.
Assist with public inquiries, ensuring timely and accurate information is provided.
Serve in a supportive capacity to Communications Director and as a secondary point of contact for the department.
Support crisis communications as needed.
Support Communications Director with administrative tasks.
Working Conditions & Schedule This position is fully in-person and may require evening and weekend hours as needed for events or public engagement activities.
Qualifications Minimum Qualifications Bachelor degree in Marketing, Communications, Public Relations or equivalent combinations of education and experience may also be considered.
Preferred Qualification
Three (3) to five (5) years’ experience in marketing, communications, or community engagement preferred.
Knowledge, Skills, And Abilities Required
Strong leadership qualities and ability to coordinate multiple projects.
Excellent oral and written communication skills and demonstrated ability to effectively engage the public.
Basic photography, graphic design, video, and visual arts skills.
Ability to create and post content to the website and social media.
Knowledge of modern marketing tools, including digital and social media platforms.
Ability to work collaboratively with multiple city departments and external partners.
Strong organizational skills with the ability to meet deadlines and manage competing priorities.
Handling politically sensitive issues with tact and diplomacy.
Supplemental Information Physical Demand of the Position Walking, sitting, standing, talking, hearing, reaching, carrying, lifting, pushing/pulling, writing, driving, grasping, bending, twisting, stress, etc. Withstand heat and cold while working in various environments with the public.
Environmental Conditions Air-conditioned and non-air conditioned work areas. Exposure to heat and cold while working in both indoor and outdoor environments. Exposure to odors from cleaning products, floor strippers and waxes.
Equipment Used Copy machine, telephone, postage meter, computer, fax machine, van and automobile, scissors and miscellaneous office equipment, cell phones and multi-channel two-way radios.
This job description is intended to identify essential duties and also illustrates other types of duties that may be assigned. It should not be interpreted as describing all of the duties that will be required of an employee or be used to limit the nature and extent of assignments that an individual is required to perform. In addition to the responsibilities and duties listed, it is expected that employees maintain a consistent and reliable attendance record. Job descriptions are subject to revision at any time at the discretion of the Utility or City of Racine.
The City of Racine is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the City will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
City Employee Benefits - 2026
Health Insurance
92.5% of the Premium is paid by the City of Racine - either single or family.
Centivo administers the PPO Plans that are offered. You can chose from two high-deductible health plans and one low-deductible health plan, with two different networks offered.
CVS Caremark administers our prescription plan
Payment of $50 per month to employees who waive health coverage
Health Savings Account (H.S.A.)
A Health Savings Account (H.S.A.) is a tax beneficial savings account that can be used in conjunction with a qualified High – Deductible Health Plan. The funds put into an H.S.A. may be used on future, eligible health care expenses without any taxation. The City makes a prorated, one-time contribution to an employee’s Health Savings Account, with the amount of the contribution determined at the time of hire.
The maximum contribution amounts are determined by the IRS each year.
Racine Employee Health & Wellness Center
The Employee Health and Wellness Center run by Ascension Wisconsin is available to you and your dependent(s) if enrolled in the medical insurance
It provides comprehensive services including clinic visits, health coaching, and preventative exams and health screenings.
Life Insurance
City provides one unit equal to your annual earnings
Employee may buy additional insurance – each unit is equal to your annual earnings.
Maximum additional life insurance is four units; For a total of five (5) units at the maximum coverage.
Cost depends on age and annual salary
Spouse and Dependent Life Insurance is available – maximum coverage is $20,000 for spouse and $10,000 for dependents, cost is $3.20 per month or half for $1.60/month
Pension
Wisconsin Retirement System, the contribution rate for 2026 is 14.4% Funded 50% by the City of Racine and 50% by the employee.
Rates can change per year depending upon what is approved through WRS.
Vacation
Less than 4 years of continuous service – 96 hours
At least 4 years but less than 9 years of continuous service – 136
At least 9 years but less than 14 years of continuous service - 176
At least 14 years but less than 21 years of continuous service - 216
At least 21 years of continuous service – 256
You may carry over up to 80 hours into the next year.
During the first calendar year of employment, new employees shall earn vacation on a prorated basis based on the new employee’s start date.
Holidays
13 paid holidays, 12 scheduled and 1 floating
Sick Leave
Accrues at the rate of 1 day per full month worked.
Casual Days
You can earn up to 4 casual days based off the amount of sick time that you have accrued.
You are also eligible for an additional casual day if you use 16 hours or less of sick time in the preceding year.
Dental Insurance
MetLife administers our dental plan with two options available to employees (Basic plan or Advanced plan). Employees pay the premium with a pre‑tax payroll deduction.
The City of Racine pays for the Basic Employee premium if you are enrolled in the medical insurance.
Vision Insurance
Superior Vision administers our vision plan with one option. Employees pay the premium with a pre‑tax payroll deduction.
Flexible Spending Plans
Medical and Dependent Care Flexible Spending Accounts administered by Health Equity.
The maximum contributions are determined by the IRS each year.
Short Term Disability Policy
Automatically enrolled in a short‑term disability insurance policy through MetLife, excludes Water and Wastewater Utility Employees.
70% of annual income, up to 13 weeks with a maximum benefit of $2,000 weekly.
Employee Assistance Program
The City of Racine offers an employee assistance program through Advocate Aurora.
Parental Leave
320 hours of paid parental leave, if eligible for FMLA. Water and Wastewater Utility employees are eligible for 80 hours.
Deferred Compensation
Provided through Nationwide, Security Benefit (RPA/The Standard) or Wisconsin Deferred Comp.
Supplemental Insurance
Provided through AFLAC Funded by payroll deduction
Accident, Hospital & Cancer policies are available
Tuition Reimbursement
$4,000 per year, or 80% of the employee's total tuition cost, whichever is lower.
Student Loan Repayment Program
The Student Loan Repayment Program, administered by Bakertilly Vantagen, helps assist you with the financial burden of the education that you have received. Non City of Racine residents can receive up to $1,200 per year towards student loan repayments, and City of Racine residents can receive up to $2,400 per year towards student loan repayments.
Public Service Loan Forgiveness (PSLF)
The PSLF Program promotes full‑time public sector employment. Public Employees, may qualify for public service loan forgiveness after making 120 payments toward their student loans while working full‑time in public service. This means that nurses, policeman, firefighters, public health, and government employees can be eligible for participation. The Forgiveness Program was designed uniquely to provide relief to those who are doing the best for our communities every day. To find out if you qualify for a forgiveness program call 866‑706‑5005.
Wellness Incentive
Employees, spouses, and retirees covered by the City health insurance plan who complete the Wellness Incentive requirements are eligible to receive $200, spouses receive $100.
Fitness Reimbursement
Employees, spouses, and retirees covered by the City health insurance plan are eligible for 50% reimbursement of their annual membership fee up to a maximum of $200 per household.
Reimbursement also includes fitness classes and weight reduction programs.
City of Racine Residency
City of Racine employees that are non‑represented are eligible for a 4% per hour pay differential if you provide proof that you are City of Racine resident.
City of Racine residency pay differential rates are different for:
Racine Police Association – 3% differential rate
Local 321 Firefighter Union – 3% differential rate
Transit Union – 2% differential rate
You can receive additional City contribution into your H.S.A. account if you are a City of Racine Resident. Residency contributions are based on what
Homebuyer Down payment Assistance Program
The City of Racine Employee Homebuyer Assistance Program offers up to $10,000 in down payment and closing cost assistance to help you purchase your dream home in the City of Racine – Submission deadline for applications is August 1st, 2026.
Racine Financial Empowerment Center
The Racine Financial Empowerment Center (FEC) provides free one‑on‑one professional financial counseling for all City of Racine employees, and residents of the City of Racine.
Additional information about the City’s comprehensive benefits package can be found on the following website; Active Employees - City of Racine - Human Resources Department
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Essential Duties
Create, coordinate, and execute comprehensive marketing plans for City programs and events.
Coordinate layout and design of social media postings, newsletters, flyers, brochures, and other informational materials.
Maintain and update website content, ensuring alignment with City branding and voice.
Plan, implement, supervise, and evaluate citywide public events and campaigns in collaboration with all departments.
Assist the Communications Director in acting as a liaison between city departments and the public for communications and engagement efforts.
Track and analyze the effectiveness of marketing efforts and prepare reports for city leadership.
Provide support for city departments in developing promotional strategies for services, programs, and initiatives.
Assist with public inquiries, ensuring timely and accurate information is provided.
Serve in a supportive capacity to Communications Director and as a secondary point of contact for the department.
Support crisis communications as needed.
Support Communications Director with administrative tasks.
Working Conditions & Schedule This position is fully in-person and may require evening and weekend hours as needed for events or public engagement activities.
Qualifications Minimum Qualifications Bachelor degree in Marketing, Communications, Public Relations or equivalent combinations of education and experience may also be considered.
Preferred Qualification
Three (3) to five (5) years’ experience in marketing, communications, or community engagement preferred.
Knowledge, Skills, And Abilities Required
Strong leadership qualities and ability to coordinate multiple projects.
Excellent oral and written communication skills and demonstrated ability to effectively engage the public.
Basic photography, graphic design, video, and visual arts skills.
Ability to create and post content to the website and social media.
Knowledge of modern marketing tools, including digital and social media platforms.
Ability to work collaboratively with multiple city departments and external partners.
Strong organizational skills with the ability to meet deadlines and manage competing priorities.
Handling politically sensitive issues with tact and diplomacy.
Supplemental Information Physical Demand of the Position Walking, sitting, standing, talking, hearing, reaching, carrying, lifting, pushing/pulling, writing, driving, grasping, bending, twisting, stress, etc. Withstand heat and cold while working in various environments with the public.
Environmental Conditions Air-conditioned and non-air conditioned work areas. Exposure to heat and cold while working in both indoor and outdoor environments. Exposure to odors from cleaning products, floor strippers and waxes.
Equipment Used Copy machine, telephone, postage meter, computer, fax machine, van and automobile, scissors and miscellaneous office equipment, cell phones and multi-channel two-way radios.
This job description is intended to identify essential duties and also illustrates other types of duties that may be assigned. It should not be interpreted as describing all of the duties that will be required of an employee or be used to limit the nature and extent of assignments that an individual is required to perform. In addition to the responsibilities and duties listed, it is expected that employees maintain a consistent and reliable attendance record. Job descriptions are subject to revision at any time at the discretion of the Utility or City of Racine.
The City of Racine is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the City will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
City Employee Benefits - 2026
Health Insurance
92.5% of the Premium is paid by the City of Racine - either single or family.
Centivo administers the PPO Plans that are offered. You can chose from two high-deductible health plans and one low-deductible health plan, with two different networks offered.
CVS Caremark administers our prescription plan
Payment of $50 per month to employees who waive health coverage
Health Savings Account (H.S.A.)
A Health Savings Account (H.S.A.) is a tax beneficial savings account that can be used in conjunction with a qualified High – Deductible Health Plan. The funds put into an H.S.A. may be used on future, eligible health care expenses without any taxation. The City makes a prorated, one-time contribution to an employee’s Health Savings Account, with the amount of the contribution determined at the time of hire.
The maximum contribution amounts are determined by the IRS each year.
Racine Employee Health & Wellness Center
The Employee Health and Wellness Center run by Ascension Wisconsin is available to you and your dependent(s) if enrolled in the medical insurance
It provides comprehensive services including clinic visits, health coaching, and preventative exams and health screenings.
Life Insurance
City provides one unit equal to your annual earnings
Employee may buy additional insurance – each unit is equal to your annual earnings.
Maximum additional life insurance is four units; For a total of five (5) units at the maximum coverage.
Cost depends on age and annual salary
Spouse and Dependent Life Insurance is available – maximum coverage is $20,000 for spouse and $10,000 for dependents, cost is $3.20 per month or half for $1.60/month
Pension
Wisconsin Retirement System, the contribution rate for 2026 is 14.4% Funded 50% by the City of Racine and 50% by the employee.
Rates can change per year depending upon what is approved through WRS.
Vacation
Less than 4 years of continuous service – 96 hours
At least 4 years but less than 9 years of continuous service – 136
At least 9 years but less than 14 years of continuous service - 176
At least 14 years but less than 21 years of continuous service - 216
At least 21 years of continuous service – 256
You may carry over up to 80 hours into the next year.
During the first calendar year of employment, new employees shall earn vacation on a prorated basis based on the new employee’s start date.
Holidays
13 paid holidays, 12 scheduled and 1 floating
Sick Leave
Accrues at the rate of 1 day per full month worked.
Casual Days
You can earn up to 4 casual days based off the amount of sick time that you have accrued.
You are also eligible for an additional casual day if you use 16 hours or less of sick time in the preceding year.
Dental Insurance
MetLife administers our dental plan with two options available to employees (Basic plan or Advanced plan). Employees pay the premium with a pre‑tax payroll deduction.
The City of Racine pays for the Basic Employee premium if you are enrolled in the medical insurance.
Vision Insurance
Superior Vision administers our vision plan with one option. Employees pay the premium with a pre‑tax payroll deduction.
Flexible Spending Plans
Medical and Dependent Care Flexible Spending Accounts administered by Health Equity.
The maximum contributions are determined by the IRS each year.
Short Term Disability Policy
Automatically enrolled in a short‑term disability insurance policy through MetLife, excludes Water and Wastewater Utility Employees.
70% of annual income, up to 13 weeks with a maximum benefit of $2,000 weekly.
Employee Assistance Program
The City of Racine offers an employee assistance program through Advocate Aurora.
Parental Leave
320 hours of paid parental leave, if eligible for FMLA. Water and Wastewater Utility employees are eligible for 80 hours.
Deferred Compensation
Provided through Nationwide, Security Benefit (RPA/The Standard) or Wisconsin Deferred Comp.
Supplemental Insurance
Provided through AFLAC Funded by payroll deduction
Accident, Hospital & Cancer policies are available
Tuition Reimbursement
$4,000 per year, or 80% of the employee's total tuition cost, whichever is lower.
Student Loan Repayment Program
The Student Loan Repayment Program, administered by Bakertilly Vantagen, helps assist you with the financial burden of the education that you have received. Non City of Racine residents can receive up to $1,200 per year towards student loan repayments, and City of Racine residents can receive up to $2,400 per year towards student loan repayments.
Public Service Loan Forgiveness (PSLF)
The PSLF Program promotes full‑time public sector employment. Public Employees, may qualify for public service loan forgiveness after making 120 payments toward their student loans while working full‑time in public service. This means that nurses, policeman, firefighters, public health, and government employees can be eligible for participation. The Forgiveness Program was designed uniquely to provide relief to those who are doing the best for our communities every day. To find out if you qualify for a forgiveness program call 866‑706‑5005.
Wellness Incentive
Employees, spouses, and retirees covered by the City health insurance plan who complete the Wellness Incentive requirements are eligible to receive $200, spouses receive $100.
Fitness Reimbursement
Employees, spouses, and retirees covered by the City health insurance plan are eligible for 50% reimbursement of their annual membership fee up to a maximum of $200 per household.
Reimbursement also includes fitness classes and weight reduction programs.
City of Racine Residency
City of Racine employees that are non‑represented are eligible for a 4% per hour pay differential if you provide proof that you are City of Racine resident.
City of Racine residency pay differential rates are different for:
Racine Police Association – 3% differential rate
Local 321 Firefighter Union – 3% differential rate
Transit Union – 2% differential rate
You can receive additional City contribution into your H.S.A. account if you are a City of Racine Resident. Residency contributions are based on what
Homebuyer Down payment Assistance Program
The City of Racine Employee Homebuyer Assistance Program offers up to $10,000 in down payment and closing cost assistance to help you purchase your dream home in the City of Racine – Submission deadline for applications is August 1st, 2026.
Racine Financial Empowerment Center
The Racine Financial Empowerment Center (FEC) provides free one‑on‑one professional financial counseling for all City of Racine employees, and residents of the City of Racine.
Additional information about the City’s comprehensive benefits package can be found on the following website; Active Employees - City of Racine - Human Resources Department
#J-18808-Ljbffr