and the job listing Expires on February 28, 2026
At TouchCare, we are on a mission to simplify the healthcare experience for employees and their families. Through high-touch advocacy and personalized support, we help members navigate the complex world of healthcare with ease. Our sales and marketing teams play a vital role in expanding our reach — and that’s where you come in.
We’re looking for a motivated, strategic, and people-oriented Broker Development Representative (SDR/BDR) to join our growing team. In this role, you’ll be at the forefront of TouchCare’s growth, driving top-of-funnel activity, nurturing relationships with brokers, and turning leads into high-value opportunities for our sales team.
What You’ll Do
Identify and engage net new brokers through cold calling, email, social media, and industry events Qualify marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs) Qualification & Discovery
Conduct initial outreach to assess interest, fit, and potential Understand broker pain points and determine alignment with TouchCare’s solutions Set up discovery meetings (“demos”) between qualified brokers and SSCs Collaborate on messaging and meeting prep to ensure smooth handoffs Lead Nurturing & Relationship Management
Maintain ongoing contact with SQLs who aren’t yet ready to meet Re-engage dormant broker relationships and keep TouchCare top of mind Business Intelligence Gathering
Capture and share broker insights with Sales & Marketing to refine strategy and messaging Track all engagement in the CRM for visibility and alignment Cross-Functional Collaboration
Work closely with sales and Marketing to align outreach strategies and optimize broker engagement Share feedback and collaborate on campaigns, events, and outreach tactics Revenue Contribution
Drive qualified pipeline and influence company growth by fueling sales activity with high-quality leads Track performance against KPIs and continuously look for ways to improve conversion rates Who You Are
A confident communicator who can clearly convey value, overcome objections, and build trust A self-starter with 2–5 years of sales or business development experience (B2B preferred) Experienced with the full sales funnel — from prospecting and qualifying to booking meetings Knowledgeable in CRM systems (Salesforce a plus) and adept at tracking key metrics Skilled at researching accounts, identifying decision-makers, and crafting personalized outreach Exceptionally organized and able to manage multiple initiatives and calendars simultaneously Passionate about helping people, building relationships, and making an impact Motivated by goals and performance metrics, with a history of meeting/exceeding targets Familiar with the benefits space or employee healthcare (a strong plus!)
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Identify and engage net new brokers through cold calling, email, social media, and industry events Qualify marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs) Qualification & Discovery
Conduct initial outreach to assess interest, fit, and potential Understand broker pain points and determine alignment with TouchCare’s solutions Set up discovery meetings (“demos”) between qualified brokers and SSCs Collaborate on messaging and meeting prep to ensure smooth handoffs Lead Nurturing & Relationship Management
Maintain ongoing contact with SQLs who aren’t yet ready to meet Re-engage dormant broker relationships and keep TouchCare top of mind Business Intelligence Gathering
Capture and share broker insights with Sales & Marketing to refine strategy and messaging Track all engagement in the CRM for visibility and alignment Cross-Functional Collaboration
Work closely with sales and Marketing to align outreach strategies and optimize broker engagement Share feedback and collaborate on campaigns, events, and outreach tactics Revenue Contribution
Drive qualified pipeline and influence company growth by fueling sales activity with high-quality leads Track performance against KPIs and continuously look for ways to improve conversion rates Who You Are
A confident communicator who can clearly convey value, overcome objections, and build trust A self-starter with 2–5 years of sales or business development experience (B2B preferred) Experienced with the full sales funnel — from prospecting and qualifying to booking meetings Knowledgeable in CRM systems (Salesforce a plus) and adept at tracking key metrics Skilled at researching accounts, identifying decision-makers, and crafting personalized outreach Exceptionally organized and able to manage multiple initiatives and calendars simultaneously Passionate about helping people, building relationships, and making an impact Motivated by goals and performance metrics, with a history of meeting/exceeding targets Familiar with the benefits space or employee healthcare (a strong plus!)
#J-18808-Ljbffr