Content Marketing Associate
State University of New York at Buffalo, New York, New York, us, 10261
Overview
Department SAAP Marketing, Communications and Outreach. The University at Buffalo
School of Architecture and Planning
is looking for a
Content Marketing Associate
with an understanding of graphic design, website design and development, social media content creation, and photography/videography. This team member will be a talented designer and excited about collaborating with architects, urban planners, alumni, and students. As part of a small team, the right fit for this role is eager to follow brand guidelines and direction from our Director of Communications to create visual assets for website, email, marketing collateral, and social media.
Responsibilities
Lead the design and production of content/graphic assets to integrate into the School’s website, social media, email campaigns, print collateral, advertisements, digital/environmental displays, and video by leveraging technologies and utilizing visual storytelling techniques, in collaboration with the Communications team.
Document daily life at the School and all major School events (reviews, lectures, presentations, celebrations, etc.) as needed via photography and videography.
Maintain a searchable archive of photos in the School’s photo repository, SmugMug.
Keep up to date with major School and departmental initiatives, faculty research and activities, student‑led efforts, and activities that reflect the spirit of the School to inform relevant story/photography ideas and alignment with institutional objectives for reputational gain, recruitment, and external relations.
Assist in management of posting content to the School’s social media platforms (Instagram, LinkedIn, Facebook, and YouTube).
Facilitate innovative content, formats, and strategies to maximize impact and engagement.
Support administration and management of the School’s website (ability to manage web components using HTML, CSS, and modern front‑end frameworks consistent with School standards and accessibility guidelines is a plus).
Ensure timely delivery of content, in line with priorities and timeline of the School and communications office, while consistently maintaining brand standards.
Provide logistical/administrative support for outsourced contracts for marketing collateral as needed.
Qualifications
Bachelor’s degree in marketing, graphic design, or related field. Minimum of one year of related experience.
Ability to design and produce print and digital collateral, social media content, and email marketing campaigns.
Sharp organizational and project management skills, and excellent attention to detail.
Experience with content management systems, responsive web design, and web accessibility guidelines (Experience with Adobe Experience Manager’s Content Management System is preferred).
Proficiency with creative design tools (Adobe Creative Suite).
Ability to take initiative; are motivated and creative.
Preferred Qualifications
Professional graphic design experience, exceptional editing skills, and a strong understanding of Adobe products.
Understanding of Adobe Experience Manager’s Content Management System and SEO best practices is preferred but not required.
Benefits
Our benefits are designed to prioritize your well‑being and success to enhance every aspect of your life.
Salary Salary Range $51,261 - $58,000
EEO Statement University at Buffalo is an affirmative action/equal opportunity employer and welcomes all to apply including veterans and individuals with disabilities. Arrangements will be made if an applicant has a disability in order to provide access to the application, interview and selection process upon request. Reasonable accommodation requests must be made in a timely manner by email at diversity@buffalo.edu or by phone 716‑645‑2266.
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School of Architecture and Planning
is looking for a
Content Marketing Associate
with an understanding of graphic design, website design and development, social media content creation, and photography/videography. This team member will be a talented designer and excited about collaborating with architects, urban planners, alumni, and students. As part of a small team, the right fit for this role is eager to follow brand guidelines and direction from our Director of Communications to create visual assets for website, email, marketing collateral, and social media.
Responsibilities
Lead the design and production of content/graphic assets to integrate into the School’s website, social media, email campaigns, print collateral, advertisements, digital/environmental displays, and video by leveraging technologies and utilizing visual storytelling techniques, in collaboration with the Communications team.
Document daily life at the School and all major School events (reviews, lectures, presentations, celebrations, etc.) as needed via photography and videography.
Maintain a searchable archive of photos in the School’s photo repository, SmugMug.
Keep up to date with major School and departmental initiatives, faculty research and activities, student‑led efforts, and activities that reflect the spirit of the School to inform relevant story/photography ideas and alignment with institutional objectives for reputational gain, recruitment, and external relations.
Assist in management of posting content to the School’s social media platforms (Instagram, LinkedIn, Facebook, and YouTube).
Facilitate innovative content, formats, and strategies to maximize impact and engagement.
Support administration and management of the School’s website (ability to manage web components using HTML, CSS, and modern front‑end frameworks consistent with School standards and accessibility guidelines is a plus).
Ensure timely delivery of content, in line with priorities and timeline of the School and communications office, while consistently maintaining brand standards.
Provide logistical/administrative support for outsourced contracts for marketing collateral as needed.
Qualifications
Bachelor’s degree in marketing, graphic design, or related field. Minimum of one year of related experience.
Ability to design and produce print and digital collateral, social media content, and email marketing campaigns.
Sharp organizational and project management skills, and excellent attention to detail.
Experience with content management systems, responsive web design, and web accessibility guidelines (Experience with Adobe Experience Manager’s Content Management System is preferred).
Proficiency with creative design tools (Adobe Creative Suite).
Ability to take initiative; are motivated and creative.
Preferred Qualifications
Professional graphic design experience, exceptional editing skills, and a strong understanding of Adobe products.
Understanding of Adobe Experience Manager’s Content Management System and SEO best practices is preferred but not required.
Benefits
Our benefits are designed to prioritize your well‑being and success to enhance every aspect of your life.
Salary Salary Range $51,261 - $58,000
EEO Statement University at Buffalo is an affirmative action/equal opportunity employer and welcomes all to apply including veterans and individuals with disabilities. Arrangements will be made if an applicant has a disability in order to provide access to the application, interview and selection process upon request. Reasonable accommodation requests must be made in a timely manner by email at diversity@buffalo.edu or by phone 716‑645‑2266.
#J-18808-Ljbffr