The Patient Health Innovation (PHI) Marketing Strategy and Integration lead is a high-impact, remote-eligible role dedicated to closing gaps in care and advancing patient outcomes through insight-led strategies. You will serve as the strategic bridge between PHI and commercial brand teams, translating complex market data into actionable, patient-centered programs across priority portfolios like Vaccines, Immunology, and Oncology. This role is ideal for a proactive, strategic thinker who thrives in ambiguous environments and is passionate about embedding health equity into the core of biopharmaceutical go-to-market plans. Joining a team that values a "bias for action," you will lead cross-functional efforts to scale digital health solutions and maximize both community and business impact.
Responsibilities
Lead PHI Strategic Planning: Develop holistic PHI plans in partnership with brand teams, leveraging deep organizational capabilities to address unmet needs, specifically for high-need and underserved populations.
Drive Cross-Functional Integration: Partner with Commercial, Medical, and Market Access teams to optimize brand performance and ensure marketing strategies are aligned with patient-centered innovation.
Translate Market Insights: Collaborate with analytics and innovation teams to synthesize market research and competitive intelligence into scalable digital health solutions and care-gap initiatives.
Advance Health Equity: Systematically embed health equity into enterprise brand strategies and go-to-market plans to drive equitable health outcomes for all patients.
Forge Strategic Partnerships: Build and manage cross-sector partnerships in digital health and therapeutic areas such as HIV, Oncology, and Immunology to enhance patient access.
Optimize Patient Experience: Design and execute patient engagement strategies rooted in data and landscape assessments to boost clinical uptake and vaccination rates.
Measure and Scale Impact: Apply rigorous measurement frameworks and data-driven decision-making to track program outcomes, demonstrating clear business and public health impact.
Facilitate Stakeholder Engagement: Lead external and internal stakeholder collaborations to execute brand-aligned solutions and maximize enterprise-wide patient innovation.
Education
Bachelor’s Degree: Required in Marketing, Business, or a related field.
Advanced Degrees: MBA or MPH (Master of Public Health) is strongly preferred.
Experience
Professional Tenure: 7–10 years of relevant experience in strategic marketing planning within the biopharmaceutical or healthcare sectors.
Strategic Leadership: Proven track record of leading cross-functional teams and managing complex, high-visibility projects.
Marketing Integration: Extensive experience integrating gap-in-care objectives into brand strategies and scaling digital health tools.
Therapeutic Expertise (Nice to Have): Experience within US Vaccines, Infectious Diseases, or Pharma Business Units (Cardiometabolic, Ophthalmology, or Immunology).
Technical Proficiency: Expert-level command of the MS Office Suite.
Additional Information
Location & Flexibility: This is a remote position. However, a hybrid option is available for candidates near Upper Gwynedd, PA, who wish to meet with the team 1–2 times per week.
Travel: Not required, though occasional travel (twice per year) for team meetings may be requested by the manager.
#J-18808-Ljbffr
Responsibilities
Lead PHI Strategic Planning: Develop holistic PHI plans in partnership with brand teams, leveraging deep organizational capabilities to address unmet needs, specifically for high-need and underserved populations.
Drive Cross-Functional Integration: Partner with Commercial, Medical, and Market Access teams to optimize brand performance and ensure marketing strategies are aligned with patient-centered innovation.
Translate Market Insights: Collaborate with analytics and innovation teams to synthesize market research and competitive intelligence into scalable digital health solutions and care-gap initiatives.
Advance Health Equity: Systematically embed health equity into enterprise brand strategies and go-to-market plans to drive equitable health outcomes for all patients.
Forge Strategic Partnerships: Build and manage cross-sector partnerships in digital health and therapeutic areas such as HIV, Oncology, and Immunology to enhance patient access.
Optimize Patient Experience: Design and execute patient engagement strategies rooted in data and landscape assessments to boost clinical uptake and vaccination rates.
Measure and Scale Impact: Apply rigorous measurement frameworks and data-driven decision-making to track program outcomes, demonstrating clear business and public health impact.
Facilitate Stakeholder Engagement: Lead external and internal stakeholder collaborations to execute brand-aligned solutions and maximize enterprise-wide patient innovation.
Education
Bachelor’s Degree: Required in Marketing, Business, or a related field.
Advanced Degrees: MBA or MPH (Master of Public Health) is strongly preferred.
Experience
Professional Tenure: 7–10 years of relevant experience in strategic marketing planning within the biopharmaceutical or healthcare sectors.
Strategic Leadership: Proven track record of leading cross-functional teams and managing complex, high-visibility projects.
Marketing Integration: Extensive experience integrating gap-in-care objectives into brand strategies and scaling digital health tools.
Therapeutic Expertise (Nice to Have): Experience within US Vaccines, Infectious Diseases, or Pharma Business Units (Cardiometabolic, Ophthalmology, or Immunology).
Technical Proficiency: Expert-level command of the MS Office Suite.
Additional Information
Location & Flexibility: This is a remote position. However, a hybrid option is available for candidates near Upper Gwynedd, PA, who wish to meet with the team 1–2 times per week.
Travel: Not required, though occasional travel (twice per year) for team meetings may be requested by the manager.
#J-18808-Ljbffr