Integrated Media Strategist
Schaefer Advertising Co., Fort Worth, Texas, United States, 76102
Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. As part of this team, this person will work closely with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels.
This role supports Schaefer’s three key verticals — healthcare, real estate development, and destination and entertainment — and plays a central role in turning media investment into meaningful business outcomes. The vision for this position is the addition of a highly detailed, analytically minded, and strategically curious person who brings both discipline and creativity to campaign management.
Modern digital media is no longer just about placing ads — it is about building intelligent systems that combine data, technology, audiences, and creative to drive performance. As platforms increasingly rely on automation and AI-powered optimization, this role is designed for someone who understands how to use those tools thoughtfully, applying human insight and strategic thinking to guide results.
This person will be expected to manage campaigns with diligence, speed, and accuracy, while continually looking for smarter ways to improve performance, efficiency, and ROI. They will bring forward new ideas, test new approaches, and provide meaningful recommendations that help clients grow.
KEY RESPONSIBILITIES
The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients. Planning and buying will be executed with the oversight of media leadership and in conjunction with Account Service, Digital Media and external partners
The role includes building, launching, and managing digital campaigns across multichannel plans.
Develop and launch multichannel digital strategies aligned to client goals
Partner with Account Service, Media Leadership, and external partners to shape campaign approach
Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI
Campaign Management & Optimization (40%)
A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic, streaming, publication and other emerging tactics with input from leadership and the team.
This management includes the daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment.
This person will monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. They will conduct competitive and market analysis, implement creative and audience testing
Performance Analysis (20%)
The Digital Media Campaign Strategist will contribute to campaign analytics report development by providing thoughtful insights and recommendations based on the campaign knowledge and expertise within the campaign tactic
Client Communication & Presentation (15%)
Able to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way
Support live client meetings by addressing data-related questions and providing clarification on performance trends
Demonstrates professionalism and confidence when presenting or speaking in client-facing settings
Support training and development of junior team members through knowledge sharing, QA and best-practice guidance.
Contribute to process improvements that increase efficiency, consistency and campaign quality.
Serve as a subject-matter resource for platform updates, new capabilities and emerging trends.
QUALIFICATIONS & SKILLS
The ideal candidate will have at least three years of hands‑on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms.
Experience managing display or programmatic campaigns, working with automation and AI‑driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion‑driven reporting is also a plus.
Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve.
BENEFITS
401k with 3% Employer Contribution
Health, Dental, Vision, and Life Insurance
Generous Holiday Schedule and PTO Program
Annual Incentive Program
Supportive Parental Leave Program
“Make Life Better” Paid Volunteer and Community Service Program
Dog Friendly Office
Hybrid Work Week M‑Th in office, Fri WFH
No Work on Your Birthday
Fun Company Events
Voted Blest Places to Work Fort Worth
Voted Best Places for Working Parents
#J-18808-Ljbffr
This role supports Schaefer’s three key verticals — healthcare, real estate development, and destination and entertainment — and plays a central role in turning media investment into meaningful business outcomes. The vision for this position is the addition of a highly detailed, analytically minded, and strategically curious person who brings both discipline and creativity to campaign management.
Modern digital media is no longer just about placing ads — it is about building intelligent systems that combine data, technology, audiences, and creative to drive performance. As platforms increasingly rely on automation and AI-powered optimization, this role is designed for someone who understands how to use those tools thoughtfully, applying human insight and strategic thinking to guide results.
This person will be expected to manage campaigns with diligence, speed, and accuracy, while continually looking for smarter ways to improve performance, efficiency, and ROI. They will bring forward new ideas, test new approaches, and provide meaningful recommendations that help clients grow.
KEY RESPONSIBILITIES
The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients. Planning and buying will be executed with the oversight of media leadership and in conjunction with Account Service, Digital Media and external partners
The role includes building, launching, and managing digital campaigns across multichannel plans.
Develop and launch multichannel digital strategies aligned to client goals
Partner with Account Service, Media Leadership, and external partners to shape campaign approach
Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI
Campaign Management & Optimization (40%)
A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic, streaming, publication and other emerging tactics with input from leadership and the team.
This management includes the daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment.
This person will monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. They will conduct competitive and market analysis, implement creative and audience testing
Performance Analysis (20%)
The Digital Media Campaign Strategist will contribute to campaign analytics report development by providing thoughtful insights and recommendations based on the campaign knowledge and expertise within the campaign tactic
Client Communication & Presentation (15%)
Able to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way
Support live client meetings by addressing data-related questions and providing clarification on performance trends
Demonstrates professionalism and confidence when presenting or speaking in client-facing settings
Support training and development of junior team members through knowledge sharing, QA and best-practice guidance.
Contribute to process improvements that increase efficiency, consistency and campaign quality.
Serve as a subject-matter resource for platform updates, new capabilities and emerging trends.
QUALIFICATIONS & SKILLS
The ideal candidate will have at least three years of hands‑on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms.
Experience managing display or programmatic campaigns, working with automation and AI‑driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion‑driven reporting is also a plus.
Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve.
BENEFITS
401k with 3% Employer Contribution
Health, Dental, Vision, and Life Insurance
Generous Holiday Schedule and PTO Program
Annual Incentive Program
Supportive Parental Leave Program
“Make Life Better” Paid Volunteer and Community Service Program
Dog Friendly Office
Hybrid Work Week M‑Th in office, Fri WFH
No Work on Your Birthday
Fun Company Events
Voted Blest Places to Work Fort Worth
Voted Best Places for Working Parents
#J-18808-Ljbffr