Provides strategic leadership in the development and execution of customer- and channel-specific sales strategies that advance the brand’s long‑term ambition. Partners closely with senior commercial and customer leaders to ensure alignment with category strategy, enterprise priorities, and growth objectives.
Enterprise Cross-Functional Partnership Serves as a senior brand and commercial thought partner to Customer, Category, Marketing, and Finance teams to:
Champion the brand strategy and ensure consistent, high‑quality execution across customers and channels.
Translate enterprise brand and category strategies into scalable, customer‑specific commercial plans that drive sustainable growth.
Influence decision‑making at senior levels through clear insights, recommendations, and trade‑offs.
Integrated Business Planning & Forecasting Leads collaboration with Sales Planning and Demand Planning teams to:
Shape the sales forecast and integrated business planning process.
Proactively identify performance risks and opportunities, and lead the development of corrective actions, commercial initiatives, and promotional strategies to close gaps.
Customer Selling Strategy & Storytelling Owns the development of best‑in‑class customer selling stories and materials, setting the standard for strategic narrative, insight‑led selling, and value proposition articulation. Ensures customer‑facing materials clearly connect brand strategy, category dynamics, and customer‑specific growth opportunities.
Commercial Governance & Decision Frameworks Owns adherence to commercial guardrails, including pricing strategy, trade investment principles, and customer terms. Provides governance to ensure customer plans protect brand equity, profitability, and long‑term value creation, while enabling thoughtful flexibility where required.
Performance Management & Insight Generation Leads performance tracking and analysis across customers and channels, including KPIs, trade effectiveness, and ROI of customer programs. Synthesizes insights into clear recommendations, continuously refining strategies and elevating commercial effectiveness.
Team Leadership & Capability Building Provides mentorship, coaching, and guidance to managers and junior team members. Builds commercial and analytical capability within the team and fosters a high‑performance, collaborative culture.
Qualifications
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
7+ years of progressive experience in sales, customer development, or brand/commercial roles within CPG or retail.
Proven ability to lead complex, cross‑functional initiatives and influence senior stakeholders.
Strong strategic, analytical, and communication skills with a track record of driving results.
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Enterprise Cross-Functional Partnership Serves as a senior brand and commercial thought partner to Customer, Category, Marketing, and Finance teams to:
Champion the brand strategy and ensure consistent, high‑quality execution across customers and channels.
Translate enterprise brand and category strategies into scalable, customer‑specific commercial plans that drive sustainable growth.
Influence decision‑making at senior levels through clear insights, recommendations, and trade‑offs.
Integrated Business Planning & Forecasting Leads collaboration with Sales Planning and Demand Planning teams to:
Shape the sales forecast and integrated business planning process.
Proactively identify performance risks and opportunities, and lead the development of corrective actions, commercial initiatives, and promotional strategies to close gaps.
Customer Selling Strategy & Storytelling Owns the development of best‑in‑class customer selling stories and materials, setting the standard for strategic narrative, insight‑led selling, and value proposition articulation. Ensures customer‑facing materials clearly connect brand strategy, category dynamics, and customer‑specific growth opportunities.
Commercial Governance & Decision Frameworks Owns adherence to commercial guardrails, including pricing strategy, trade investment principles, and customer terms. Provides governance to ensure customer plans protect brand equity, profitability, and long‑term value creation, while enabling thoughtful flexibility where required.
Performance Management & Insight Generation Leads performance tracking and analysis across customers and channels, including KPIs, trade effectiveness, and ROI of customer programs. Synthesizes insights into clear recommendations, continuously refining strategies and elevating commercial effectiveness.
Team Leadership & Capability Building Provides mentorship, coaching, and guidance to managers and junior team members. Builds commercial and analytical capability within the team and fosters a high‑performance, collaborative culture.
Qualifications
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
7+ years of progressive experience in sales, customer development, or brand/commercial roles within CPG or retail.
Proven ability to lead complex, cross‑functional initiatives and influence senior stakeholders.
Strong strategic, analytical, and communication skills with a track record of driving results.
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