eCommerce Content Specialist
HARMAN International, Carlsbad, California, United States, 92002
A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Lifestyle We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
Unite your passion for audio innovation with high-tech product development
Create pitch-perfect, cutting-edge technology that elevates the listening experience
About the Role The eCommerce Content & Site Specialist ensures the execution of a comprehensive DTC eCommerce website content plan to enhance the brand’s digital footprint, while driving engagement and conversion on one or more brand websites and email.
What You Will Do
Create and publish consumer-focused digital content that drives conversion and supports products, promotions, and campaigns
Collaborate with brand, creative, DTC, and merchandising teams to align content with growth objectives.
Manage website content uploads, QA, localization, and ensure brand/style consistency across all platforms.
Coordinate content development, briefs, and deliverables across internal and external creative partners.
Execute major and minor DTC campaigns, including promotional and seasonal marketing initiatives.
Leverage data insights to optimize content, support A/B testing, and tailor messaging to consumer segments.
Maintain and improve content standards, processes, and calendars in alignment with the global brand strategy.
What You Need to Be Successful
Minimum of 2 years of marketing experience in eCommerce / Direct-to-Consumer (DTC).
Strong understanding of digital content management best practices.
Experience with web content management systems (CMS).
Experience with web analytics tools such as Google Analytics.
Basic understanding of HTML.
Ability to organize and prioritize multiple goals and projects under tight deadlines.
Ability to plan and execute projects involving multiple cross-functional stakeholders.
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills.
Bonus Points if You Have
Experience within a direct-to-consumer (DTC) business, preferably as part of branded manufacturer.
Experience in a multi-brand portfolio.
What Makes You Eligible
Be willing to travel up to 5% domestically if needed.
Be willing to work remotely in a hybrid setting with a commute to the Carlsbad, CA office.
Successfully complete a background investigation and drug screen as a condition of employment (post-offer).
What We Offer
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more).
Extensive training opportunities through our own HARMAN University.
Competitive wellness benefits.
Tuition reimbursement
“Be Brilliant” employee recognition and rewards program
An inclusive and diverse work environment that fosters and encourages professional and personal development
Salary Ranges: $68,250 - $100,100
HARMAN is proud to be an Equal Opportunity / Affi… All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
#J-18808-Ljbffr
Introduction: A Career at HARMAN Lifestyle We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
Unite your passion for audio innovation with high-tech product development
Create pitch-perfect, cutting-edge technology that elevates the listening experience
About the Role The eCommerce Content & Site Specialist ensures the execution of a comprehensive DTC eCommerce website content plan to enhance the brand’s digital footprint, while driving engagement and conversion on one or more brand websites and email.
What You Will Do
Create and publish consumer-focused digital content that drives conversion and supports products, promotions, and campaigns
Collaborate with brand, creative, DTC, and merchandising teams to align content with growth objectives.
Manage website content uploads, QA, localization, and ensure brand/style consistency across all platforms.
Coordinate content development, briefs, and deliverables across internal and external creative partners.
Execute major and minor DTC campaigns, including promotional and seasonal marketing initiatives.
Leverage data insights to optimize content, support A/B testing, and tailor messaging to consumer segments.
Maintain and improve content standards, processes, and calendars in alignment with the global brand strategy.
What You Need to Be Successful
Minimum of 2 years of marketing experience in eCommerce / Direct-to-Consumer (DTC).
Strong understanding of digital content management best practices.
Experience with web content management systems (CMS).
Experience with web analytics tools such as Google Analytics.
Basic understanding of HTML.
Ability to organize and prioritize multiple goals and projects under tight deadlines.
Ability to plan and execute projects involving multiple cross-functional stakeholders.
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills.
Bonus Points if You Have
Experience within a direct-to-consumer (DTC) business, preferably as part of branded manufacturer.
Experience in a multi-brand portfolio.
What Makes You Eligible
Be willing to travel up to 5% domestically if needed.
Be willing to work remotely in a hybrid setting with a commute to the Carlsbad, CA office.
Successfully complete a background investigation and drug screen as a condition of employment (post-offer).
What We Offer
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more).
Extensive training opportunities through our own HARMAN University.
Competitive wellness benefits.
Tuition reimbursement
“Be Brilliant” employee recognition and rewards program
An inclusive and diverse work environment that fosters and encourages professional and personal development
Salary Ranges: $68,250 - $100,100
HARMAN is proud to be an Equal Opportunity / Affi… All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
#J-18808-Ljbffr