MarTech Product Lead
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired bya collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizationsunlock the value of technology and build a more sustainable, more inclusive world.
Role Summary The Product Lead – Lead Management is responsible for owning the vision, roadmap, and delivery of enterprise Lead Management capabilities across marketing and sales ecosystems. This role drives modernization of the end‑to‑end lead lifecycle, partners with cross‑functional stakeholders, and ensures delivery of scalable, data‑driven solutions that improve lead quality, conversion, and velocity.
Key Responsibilities
Own product vision, roadmap, and backlog for Lead Management platforms
Lead end‑to‑end lead lifecycle transformation (creation, qualification, routing, conversion, reporting)
Define and govern lead definitions, lifecycle stages, SLAs, routing rules, and qualification criteria
Identify modernization opportunities including automation, AI‑based scoring, enrichment, and omnichannel capture
Translate business needs into user stories, acceptance criteria, and MVPs
Partner with engineering and platform teams to ensure high‑quality, scalable delivery
Collaborate with Marketing, Sales, Operations, Data, and Technology stakeholders
Track and optimize KPIs such as lead quality, conversion rates, velocity, and SLA adherence
Drive adoption through enablement, documentation, and change management
Required Qualifications
8+ years of experience in Product Management, Product Ownership, or Business/Product Consulting
Strong experience in Lead Management, Sales Funnel, or Marketing Operations
Combination of domain Marketing Automation platforms Salesforce Marketing Cloud, CRM Sales domain.
Hands‑on experience with Agile / Scrum delivery models
Proven ability to lead enterprise‑scale transformation initiatives
Excellent stakeholder communication and leadership skills
Experience with CRM / MarTech platforms (Salesforce, Adobe, CDP, Marketing Automation)
Exposure to AI‑driven lead scoring, enrichment, and decisioning
Experience in Marketing or Sales Transformation programs
Background in Financial Services or regulated industries (nice to have)
Improved lead quality and conversion rates
Reduced lead cycle time and manual effort
High adoption across marketing and sales teams
Measurable business impact aligned to product outcomes
The base compensation range for this role in the posted location is: 112,000 to 139,000
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offers a comprehensive, non‑negotiable benefits package to all regular, full‑time employees.
Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility
Important Notice:
Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
Disclaimers
Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Click the following link for more information on your rights as an Applicant in the United States.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Ref. code: 416999
Posted on: Feb 13, 2026
Experience Level: Experienced Professionals
Contract Type: Permanent
Location:
New York, NY, US
Brand: Capgemini
Professional Community: Software Engineering
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
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Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired bya collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizationsunlock the value of technology and build a more sustainable, more inclusive world.
Role Summary The Product Lead – Lead Management is responsible for owning the vision, roadmap, and delivery of enterprise Lead Management capabilities across marketing and sales ecosystems. This role drives modernization of the end‑to‑end lead lifecycle, partners with cross‑functional stakeholders, and ensures delivery of scalable, data‑driven solutions that improve lead quality, conversion, and velocity.
Key Responsibilities
Own product vision, roadmap, and backlog for Lead Management platforms
Lead end‑to‑end lead lifecycle transformation (creation, qualification, routing, conversion, reporting)
Define and govern lead definitions, lifecycle stages, SLAs, routing rules, and qualification criteria
Identify modernization opportunities including automation, AI‑based scoring, enrichment, and omnichannel capture
Translate business needs into user stories, acceptance criteria, and MVPs
Partner with engineering and platform teams to ensure high‑quality, scalable delivery
Collaborate with Marketing, Sales, Operations, Data, and Technology stakeholders
Track and optimize KPIs such as lead quality, conversion rates, velocity, and SLA adherence
Drive adoption through enablement, documentation, and change management
Required Qualifications
8+ years of experience in Product Management, Product Ownership, or Business/Product Consulting
Strong experience in Lead Management, Sales Funnel, or Marketing Operations
Combination of domain Marketing Automation platforms Salesforce Marketing Cloud, CRM Sales domain.
Hands‑on experience with Agile / Scrum delivery models
Proven ability to lead enterprise‑scale transformation initiatives
Excellent stakeholder communication and leadership skills
Experience with CRM / MarTech platforms (Salesforce, Adobe, CDP, Marketing Automation)
Exposure to AI‑driven lead scoring, enrichment, and decisioning
Experience in Marketing or Sales Transformation programs
Background in Financial Services or regulated industries (nice to have)
Improved lead quality and conversion rates
Reduced lead cycle time and manual effort
High adoption across marketing and sales teams
Measurable business impact aligned to product outcomes
The base compensation range for this role in the posted location is: 112,000 to 139,000
Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.
The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.
These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.
It is not typical for candidates to be hired at or near the top of the posted compensation range.
In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.
Capgemini offers a comprehensive, non‑negotiable benefits package to all regular, full‑time employees.
Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility
Important Notice:
Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
Disclaimers
Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Click the following link for more information on your rights as an Applicant in the United States.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Ref. code: 416999
Posted on: Feb 13, 2026
Experience Level: Experienced Professionals
Contract Type: Permanent
Location:
New York, NY, US
Brand: Capgemini
Professional Community: Software Engineering
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
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