Sr Brand Manager, Innovation
Glanbia Performance Nutrition (GPN), Chicago, Illinois, United States
From athletes to remote workers, people around the world want to eat well and live healthier, more active lives. Our award-winning performance and lifestyle brands inspire our customers to achieve their performance and healthy lifestyle goals. Whether you want to build muscle, reach peak performance, eat more protein-rich foods, or lose weight, we have a product to match.
Glanbia Performance Nutrition
brands include
Optimum Nutrition, Isopure, BSN, think!, and Amazing Grass.
We are hiring a Senior Brand Manager of Innovation who will be responsible for driving short term growth and planning for long term growth across the Innovation platforms, while building consensus across the organization.
Primary Responsibilities Lead the Innovation Pipeline
Lead the development of the brand pipeline in alignment with overall business and brand objectives.
Identify emerging food trends, market gaps, and consumer insights to inform proposition development
Prioritize lead propositions using the desirability, feasibility and viability framework
Lead the execution of the brand pipeline; managing timing and proposition delivery with effective contingency planning
Lead the Proposition Development
Drive proposition development and validation, collaborating with cross-functional teams including Insights, R&D, Operations, and Sales.
Partner with the brand team and sales to determine lead go-to market approach
Drive with Cross-Functional Collaboration
Collaborate with Insights to ensure consumer centric innovation and validation of critical assumptions.
Work closely with R&D to understand product capabilities, unique selling propositions and to iteratively prototype.
Collaborate with Sales to create effective sales stories
Collaborate with Finance to build viable P&Ls
Key Qualifications
Bachelor’s degree with 6-8 years’ experience in Food or Beverage industry
Proven experience in leading and launching new production innovation in both fuzzy front end innovation and closer in innovation
5+ years in a innovation marketing or brand manager role with P&L ownership
Proven experience moving innovation through a matrix organization at a rapid pace.
Experience with Design Thinking or Lean Start Up methodologies a plus
This role will work closely with Insights, R&D, Brand Teams and the Sales Organization to drive new differentiated propositions into market.
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Glanbia Performance Nutrition
brands include
Optimum Nutrition, Isopure, BSN, think!, and Amazing Grass.
We are hiring a Senior Brand Manager of Innovation who will be responsible for driving short term growth and planning for long term growth across the Innovation platforms, while building consensus across the organization.
Primary Responsibilities Lead the Innovation Pipeline
Lead the development of the brand pipeline in alignment with overall business and brand objectives.
Identify emerging food trends, market gaps, and consumer insights to inform proposition development
Prioritize lead propositions using the desirability, feasibility and viability framework
Lead the execution of the brand pipeline; managing timing and proposition delivery with effective contingency planning
Lead the Proposition Development
Drive proposition development and validation, collaborating with cross-functional teams including Insights, R&D, Operations, and Sales.
Partner with the brand team and sales to determine lead go-to market approach
Drive with Cross-Functional Collaboration
Collaborate with Insights to ensure consumer centric innovation and validation of critical assumptions.
Work closely with R&D to understand product capabilities, unique selling propositions and to iteratively prototype.
Collaborate with Sales to create effective sales stories
Collaborate with Finance to build viable P&Ls
Key Qualifications
Bachelor’s degree with 6-8 years’ experience in Food or Beverage industry
Proven experience in leading and launching new production innovation in both fuzzy front end innovation and closer in innovation
5+ years in a innovation marketing or brand manager role with P&L ownership
Proven experience moving innovation through a matrix organization at a rapid pace.
Experience with Design Thinking or Lean Start Up methodologies a plus
This role will work closely with Insights, R&D, Brand Teams and the Sales Organization to drive new differentiated propositions into market.
#J-18808-Ljbffr