Are you a creative, data-savvy digital marketer who loves turning ideas into campaigns that perform? Do you enjoy being behind the camera just as much as behind the strategy, capturing real moments, filming short-form videos, and creating content that connects? If so, this could be the opportunity for you! Gradient Financial Group is a financial services organization with twelve specialized entities, including Luson Media which is a full-service branding, marketing, and public relations agency built for brands that want to stand out and scale. We help clients bring their ideas to life through thoughtful strategy, strong creative, and marketing that performs.
What You’ll Do
Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to devise and oversee the digital media strategy, including goals, KPIs, acquisition of content, lead generation, and online brand and product campaigns to raise awareness
Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search/social, SEO, pay-per-click, and all other as decided by leadership
Devise strategies to drive online traffic to internal and external customers websites
Lead and execute social media video strategy for internal and external clients, including concepting, scripting, filming, editing, publishing, and optimizing short-form and long-form video content to drive engagement, lead generation, and brand awareness.
Produce high-impact, platform-native video creatives (Reels, TikToks, YouTube Shorts, LinkedIn video, Stories) while maintaining strict brand consistency across all digital touchpoints.
Create video shorts from longer form videos to be used on social media and other digital marketing channels.
Own the end-to-end video production process — including on-camera presence when needed — from ideation and storyboarding to filming, lighting, editing, captioning, and publishing across platforms.
Create copywriting for social media posts and advertising.
Stay ahead of social media trends, viral formats, hooks, audio trends, and algorithm changes; rapidly translate trends into brand-appropriate content.
Develop scroll-stopping hooks and performance-driven storytelling frameworks designed for the first 3–5 seconds of short-form content.
Shoot and edit high-volume short-form content (batch filming, quick-turn edits, motion graphics, captions, thumbnails, and platform optimization).
Collaborate with paid media team to create conversion-focused video ads and test creative variations to improve CTR, CPC, CPA, and ROAS.
Assist in planning and budgetary control of all digital marketing
Evaluate customer research, market conditions and competitor data
Analyze video performance metrics (retention rate, hook rate, watch time, engagement rate, shares, saves, and conversions) and iterate content accordingly.
Communicate with existing digital marketing clients as it relates to campaign results
Review new technologies and keep the company at the forefront of developments in digital marketing
Participate in the establishment, organization, and implementation of short- and long-range goals, objectives, policies, and operating procedures.
Assist in monitoring and evaluating program effectiveness and impacts changes required for improvement.
Coordinate and partner with others to execute special projects
Maintain records on users and compliance activities.
Prepare regular and ad-hoc reports
Generate and provide monthly billing submission and/or manage submission of report.
Provide advice and assistance to senior management in the planning, implementation, and evaluation of modification to existing operations, systems, and procedures
Research and make recommendations to management pertaining to acquisition of operating equipment
Ability to learn marketing automation systems such as HubSpot or Salesforce.
Effectively manage campaigns and marketing efforts to generate measurable results
Repurpose video content into cross-channel distribution (email, landing pages, paid ads, website embeds) to maximize reach and lifecycle engagement.
Support in planning and coordinating email campaigns related to seminars, meetings and events
Maintain an accurate and up-to-date understanding of trends, best practices, and prevailing attitudes and approaches
Assist in customer service calls
Manage internal and external customer relationships
Partner with team members to ensure and maintain positive relationship management
Provide direct correspondence and support for financial service professional inquiries, including calls, emails and face-to-face; assist team members with elevated inquires
Create presentations, educate and train internal employees
Promote programs to internal and external customers to generate new users and maintain existing users
Assist in recruiting new internal and external customers by demonstrating the value of the program
Attend events for face-to-face recruitment and maintenance of users
Educate and train internal employees on the merits of program
All other duties as assigned
What You Bring
Business, Marketing or related Bachelor’s Degree or equivalent work experience – Required
2+ years of work experience in social media – Required
1+ years of experience related to digital marketing – Required
2+ years of experience in customer service – Preferred
Experience in Work, Adobe Software, and calendar management – Required
Hands-on experience using social media for brand awareness – Required
Knowledge and understanding of SEO and web traffic metrics
Knowledge of social media and digital marketing platforms such as Facebook, Instagram, LinkedIn, YouTube, etc.
Basic knowledge of social media automation/analysis tools
Competent knowledge of the financial industry’s basic operations
Competent knowledge of overall company structure
Competent knowledge of industry-specific marketing tools and best practices
Proficient knowledge of office procedures and of spelling, grammar, punctuation, and arithmetic
Proficient of Microsoft Office Suite Programs
Knowledge and adherence to data integrity rules such as GDPR, CAN-SPAM, cookie, and compliance standards
Proficient knowledge of the marketing funnel and lead generation best practices
Proficient skill in logical and technical thinking
Knowledge in design and QA of lead scoring, multi-tiered programs, and trigger-based workflows
Proficient skills in effective verbal and written communication with an attention to detail
Proficient skill in time-management and multi-tasking
Proficient skill with company software
Proficient skill in organization, completing assignments accurately and with high attention to detail
Ability to learn graphic design and photo editing
Ability to perform video editing and create video clips for public viewing
Our Benefits
Competitive compensation and comprehensive benefits
4 weeks of accrued PTO, plus 9 paid holidays
Medical, dental, vision, life insurance, and 401(k)
8 hours of paid volunteer time off (VTO)
Ability to work in-office four days per week with one remote workday
Ongoing professional development and training
A collaborative team that values expertise, initiative, and growth
Why You’ll Love Working Here At Gradient, we set high expectations, but we back them with support, collaboration, and opportunities to grow. If you’re positive, driven, and enjoy working alongside motivated teammates, you’ll feel right at home.
#J-18808-Ljbffr
What You’ll Do
Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to devise and oversee the digital media strategy, including goals, KPIs, acquisition of content, lead generation, and online brand and product campaigns to raise awareness
Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search/social, SEO, pay-per-click, and all other as decided by leadership
Devise strategies to drive online traffic to internal and external customers websites
Lead and execute social media video strategy for internal and external clients, including concepting, scripting, filming, editing, publishing, and optimizing short-form and long-form video content to drive engagement, lead generation, and brand awareness.
Produce high-impact, platform-native video creatives (Reels, TikToks, YouTube Shorts, LinkedIn video, Stories) while maintaining strict brand consistency across all digital touchpoints.
Create video shorts from longer form videos to be used on social media and other digital marketing channels.
Own the end-to-end video production process — including on-camera presence when needed — from ideation and storyboarding to filming, lighting, editing, captioning, and publishing across platforms.
Create copywriting for social media posts and advertising.
Stay ahead of social media trends, viral formats, hooks, audio trends, and algorithm changes; rapidly translate trends into brand-appropriate content.
Develop scroll-stopping hooks and performance-driven storytelling frameworks designed for the first 3–5 seconds of short-form content.
Shoot and edit high-volume short-form content (batch filming, quick-turn edits, motion graphics, captions, thumbnails, and platform optimization).
Collaborate with paid media team to create conversion-focused video ads and test creative variations to improve CTR, CPC, CPA, and ROAS.
Assist in planning and budgetary control of all digital marketing
Evaluate customer research, market conditions and competitor data
Analyze video performance metrics (retention rate, hook rate, watch time, engagement rate, shares, saves, and conversions) and iterate content accordingly.
Communicate with existing digital marketing clients as it relates to campaign results
Review new technologies and keep the company at the forefront of developments in digital marketing
Participate in the establishment, organization, and implementation of short- and long-range goals, objectives, policies, and operating procedures.
Assist in monitoring and evaluating program effectiveness and impacts changes required for improvement.
Coordinate and partner with others to execute special projects
Maintain records on users and compliance activities.
Prepare regular and ad-hoc reports
Generate and provide monthly billing submission and/or manage submission of report.
Provide advice and assistance to senior management in the planning, implementation, and evaluation of modification to existing operations, systems, and procedures
Research and make recommendations to management pertaining to acquisition of operating equipment
Ability to learn marketing automation systems such as HubSpot or Salesforce.
Effectively manage campaigns and marketing efforts to generate measurable results
Repurpose video content into cross-channel distribution (email, landing pages, paid ads, website embeds) to maximize reach and lifecycle engagement.
Support in planning and coordinating email campaigns related to seminars, meetings and events
Maintain an accurate and up-to-date understanding of trends, best practices, and prevailing attitudes and approaches
Assist in customer service calls
Manage internal and external customer relationships
Partner with team members to ensure and maintain positive relationship management
Provide direct correspondence and support for financial service professional inquiries, including calls, emails and face-to-face; assist team members with elevated inquires
Create presentations, educate and train internal employees
Promote programs to internal and external customers to generate new users and maintain existing users
Assist in recruiting new internal and external customers by demonstrating the value of the program
Attend events for face-to-face recruitment and maintenance of users
Educate and train internal employees on the merits of program
All other duties as assigned
What You Bring
Business, Marketing or related Bachelor’s Degree or equivalent work experience – Required
2+ years of work experience in social media – Required
1+ years of experience related to digital marketing – Required
2+ years of experience in customer service – Preferred
Experience in Work, Adobe Software, and calendar management – Required
Hands-on experience using social media for brand awareness – Required
Knowledge and understanding of SEO and web traffic metrics
Knowledge of social media and digital marketing platforms such as Facebook, Instagram, LinkedIn, YouTube, etc.
Basic knowledge of social media automation/analysis tools
Competent knowledge of the financial industry’s basic operations
Competent knowledge of overall company structure
Competent knowledge of industry-specific marketing tools and best practices
Proficient knowledge of office procedures and of spelling, grammar, punctuation, and arithmetic
Proficient of Microsoft Office Suite Programs
Knowledge and adherence to data integrity rules such as GDPR, CAN-SPAM, cookie, and compliance standards
Proficient knowledge of the marketing funnel and lead generation best practices
Proficient skill in logical and technical thinking
Knowledge in design and QA of lead scoring, multi-tiered programs, and trigger-based workflows
Proficient skills in effective verbal and written communication with an attention to detail
Proficient skill in time-management and multi-tasking
Proficient skill with company software
Proficient skill in organization, completing assignments accurately and with high attention to detail
Ability to learn graphic design and photo editing
Ability to perform video editing and create video clips for public viewing
Our Benefits
Competitive compensation and comprehensive benefits
4 weeks of accrued PTO, plus 9 paid holidays
Medical, dental, vision, life insurance, and 401(k)
8 hours of paid volunteer time off (VTO)
Ability to work in-office four days per week with one remote workday
Ongoing professional development and training
A collaborative team that values expertise, initiative, and growth
Why You’ll Love Working Here At Gradient, we set high expectations, but we back them with support, collaboration, and opportunities to grow. If you’re positive, driven, and enjoy working alongside motivated teammates, you’ll feel right at home.
#J-18808-Ljbffr