Job Overview
At Keurig Dr Pepper (KDP), the consumer is at the core of everything we do. With a portfolio of more than 125 owned, licensed and partnered hot and cold beverage brands that meet virtually any consumer need, our key brands include Dr Pepper®, Canada Dry®, Snapple®, Keurig®, Mott's®, CORE Hydration®, 7UP®, Green Mountain Coffee Roasters® and RC Cola®.
INTEGRATED SOCIAL AND COMMUNICATIONS TEAM TheIntegrated Social and CommunicationsContentteamis hiring for the role ofSocial MediaStrategy Managerlocatedin theDallas,TXarea.This rolewillreportintotheDirector of Integrated Social and Communications.
TheIntegrated Social and Communicationsteamaims to grow ouriconic brands with exceptional creative, content and communications strategies.This newly formed teamis charged withchampioning our brands and growing brand lovein the social spacewith fans across the US.
Thisposition is for a core member of ourSocialteam responsible for leading contentstrategyfor social mediaplatforms including TikTok,Instagram, Pinterest,YouTubeandFacebook.In this role,you’lllive at the intersection ofcommunications strategyandinternet culture todelivercreative contentthrough toexecution and measurement.The person who will be successful in this position is motivated to make an impact,an exceptional storyteller, curious and passionate aboutcultureandchronically online.
KEY RESPONSIBILITIES
Leadsocialcontentstrategyforkey platforms, including but not limited toTikTok, Instagram, Pinterest,YouTubeandFacebook
Manage an agile team of in-house content creators to deliver impactful social content that is on strategy and aligns to brand positioning
Manage andensure execution of socialcontent calendarsfor multiple brands
Identifyandleveragetrends in social media and culture to activatefor key brands
Steward the execution of social brand playbooks ensuring adherence to brandtone of voice,personalityand equity
Influence our approach to organic contentcreationso that weoperateat the speed of culture
Measure andoptimizeour creative assets and executions
Analyzeand report oncontent performance against social media KPIs
Collaborate with cross-functional teams (Brand,Media, PR,Agencies) to ensure consistent messaging
Support the broaderIntegrated Social and Communications teamwith ad-hoc projects on an as-needed basis
Total Rewards
Salary Range: $86,000 - $145,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility
Requirements
Bachelor’s degree required. Preferably in marketing, communications or advertising
7-10 years of experience in social strategy at a brand or agency (previous agency experience highly preferred)
Previous people management experience required
Proven ability to translate brand positioning and communications strategy to impactful social execution with examples of social media strategy results on key platform and brand KPIs
Deep knowledge of social trends and proven ability to work with content creators to execute content that resonates with consumers at scale
Strong thought leadership as it relates to key social platforms (TikTok, Instagram, Facebook, X and/or Pinterest) and best practices for content execution within
Experience in Community Management preferred
Experience in managing Content Calendars for multiple brands
Experience with Social Media Management tools like Sprinklr, YouScan, Sprout Social etc.
Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
Passionate about Beverages and Pop Culture
BENEFITS Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Company Overview Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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INTEGRATED SOCIAL AND COMMUNICATIONS TEAM TheIntegrated Social and CommunicationsContentteamis hiring for the role ofSocial MediaStrategy Managerlocatedin theDallas,TXarea.This rolewillreportintotheDirector of Integrated Social and Communications.
TheIntegrated Social and Communicationsteamaims to grow ouriconic brands with exceptional creative, content and communications strategies.This newly formed teamis charged withchampioning our brands and growing brand lovein the social spacewith fans across the US.
Thisposition is for a core member of ourSocialteam responsible for leading contentstrategyfor social mediaplatforms including TikTok,Instagram, Pinterest,YouTubeandFacebook.In this role,you’lllive at the intersection ofcommunications strategyandinternet culture todelivercreative contentthrough toexecution and measurement.The person who will be successful in this position is motivated to make an impact,an exceptional storyteller, curious and passionate aboutcultureandchronically online.
KEY RESPONSIBILITIES
Leadsocialcontentstrategyforkey platforms, including but not limited toTikTok, Instagram, Pinterest,YouTubeandFacebook
Manage an agile team of in-house content creators to deliver impactful social content that is on strategy and aligns to brand positioning
Manage andensure execution of socialcontent calendarsfor multiple brands
Identifyandleveragetrends in social media and culture to activatefor key brands
Steward the execution of social brand playbooks ensuring adherence to brandtone of voice,personalityand equity
Influence our approach to organic contentcreationso that weoperateat the speed of culture
Measure andoptimizeour creative assets and executions
Analyzeand report oncontent performance against social media KPIs
Collaborate with cross-functional teams (Brand,Media, PR,Agencies) to ensure consistent messaging
Support the broaderIntegrated Social and Communications teamwith ad-hoc projects on an as-needed basis
Total Rewards
Salary Range: $86,000 - $145,000
Actual placement within the compensation range may vary depending on experience, skills, and other factors
Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
Annual bonus based on performance and eligibility
Requirements
Bachelor’s degree required. Preferably in marketing, communications or advertising
7-10 years of experience in social strategy at a brand or agency (previous agency experience highly preferred)
Previous people management experience required
Proven ability to translate brand positioning and communications strategy to impactful social execution with examples of social media strategy results on key platform and brand KPIs
Deep knowledge of social trends and proven ability to work with content creators to execute content that resonates with consumers at scale
Strong thought leadership as it relates to key social platforms (TikTok, Instagram, Facebook, X and/or Pinterest) and best practices for content execution within
Experience in Community Management preferred
Experience in managing Content Calendars for multiple brands
Experience with Social Media Management tools like Sprinklr, YouScan, Sprout Social etc.
Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
Passionate about Beverages and Pop Culture
BENEFITS Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Company Overview Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
#J-18808-Ljbffr